Founder Workshop: How To Pass The Sales Baton

Ready to make your first sales hire — without the guesswork?? Join this workshop for practical tips from a 3X first sales hire.

About this Event

Ready to make your first sales hire - without the guesswork??

This workshop is for:

• Founders thinking about transitioning out of founder-led sales for the first time.
• Founders that already hired a team and are losing momentum instead of gaining it.
• Founders that just love attending workshops and asking hard questions 😅

Hey 👋! Ian Illig here. I've been the first sales hire at three B2B startups that scaled from a few early adopters to hundreds of customers, millions of ARR, and two exits. Passing the sales baton is a critical inflection point for any business and, unfortunately, tends to fail more often than not.

Fear not, I'm here to help!

In this workshop, you'll learn:

• How you'll know it's time to transition out of founder-led sales
• What needs to be in place before you hire
• What qualities to look for in early sales candidates
• What they'll need from you to succeed

Immediately following the workshop, you're invited to join a free happy hour, courtesy of Stompbox and Polk Stables COhatch.

Agenda


🕑: 03:30 PM - 03:45 PM
Welcome

🕑: 03:45 PM - 05:00 PM
Founder Workshop: How To Pass The Sales Baton

🕑: 05:00 PM - 06:00 PM
Happy Hour & Festivities (Ask Me Later About The Cow)


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