SUCCESSFUL IN VIETNAM: UNDERSTAND BUSINESS CULTURE, CREATE BRAND SUCCESS
About this Event
This informative event offers you insights into the promising Vietnamese market in an entertaining way and provides practical knowledge for a successful market entry. Our focus is on business culture and brand management: how do you skilfully position yourself as a new market participant – as a person, as a company, as a brand? How do you deal with different stakeholders on the ground? How do you convince business partners and customers that your brand and products are more promising than those of other global or local competitors? Which "beginner's mistakes" should you avoid at all costs, especially in contrast to China, where business practices are often completely different?
Experienced experts from Baden-Württemberg International, Dezan Shira & Associates and PALLAS BrandFare will share their in-depth knowledge and answer your specific questions.
For whom?
The event is aimed at:
- Manager
- Head of Business Development
- Strategic Marketing Managers
- Product Marketing Manager
What to expect?
- In-depth insights not only into Vietnam's key location factors, but especially into the business culture
- Networking and maintenance, dealing with different local stakeholders (from business to politics), everyday work and dealing with employees – especially in contrast to China
- Relevance of a strong brand in a highly competitive Vietnamese environment
- Strategies for adapting your products and brand to the Vietnamese market
- Practical examples of successful companies
Date and place
- Time: 15:00 - 17:45
- Date: 24 September, 2025
- Place: Stuttgart (Venue TBC)
Agenda
🕑: 03:00 PM - 03:30 PM
Welcome and Registration
🕑: 03:30 PM - 03:50 PM
Dezan Shira & Associates
Host: Riccardo Benussi
Info: Vietnam: Location factors and business culture in comparison with China.
🕑: 03:50 PM - 04:10 PM
PALLAS BrandFare
Host: Corinna Seidel
Info: Brand and product management in the Vietnamese market: product-market fit and culture-specific branding compared to the DACH region.
🕑: 04:10 PM - 04:30 PM
Baden-Württemberg International
Info: Live interview and testimonials by Baden-Württemberg International.
🕑: 04:30 PM - 05:00 PM
Q&A and open discussion
🕑: 05:00 PM - 05:45 PM
Networking with refreshments
| Ticket Information | Ticket Price |
|---|---|
| Free ticket | Free |
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