ROC & ROLL: A Industry Weekend Takeover

Escape to Rochester for ROC & ROLL: A Industry Weekend Takeover — three unforgettable days of culture, connection, and celebration with NY’s

About this Event

Welcome to ROC and ROLL: A Industry Weekend Takeover – September 19th–21th

Come experience an unforgettable weekend in Rochester, NY, as we welcome the canna-community, entrepreneurs, brands, activists, and equity-centered organizations to our city for a three-day celebration of culture, community, and connection.

This is more than an event – it’s a curated weekend getaway for the industry and those shaping the future of it across New York State.

Your Weekend Lineup:

Friday, September 19: Skyhigh @ the Strathallan

Kick off the weekend in style with our signature High Season Rooftop After Party. Join us under the stars in the heart of downtown Rochester as we vibe with music, conversations, activations, and rooftop refreshments. This will set the tone for a weekend of connection, elevation, and collaboration.

Saturday, September 20: Speakeasy Industry Kickback (Invite-Only)

Tucked away behind closed doors lies Rochester’s first and only canna-speakeasy. This invite-only evening is for industry insiders, brand operators, social equity licensees, and advocates to share space, spark conversation, and unwind in a one-of-a-kind curated lounge atmosphere. Networking meets nostalgia – expect exclusity and elevated engagement.

Sunday, September 21: The High Tee Fall Classic

We’re bringing our signature golf tournament back to the green. The Fall Edition of High Tee promises a beautiful day of sport, celebration, mini-games, great food, and incredible networking opportunities. Whether you’re a seasoned golfer or just love being outdoors with good people and great vibes, this event is for you.

Why Make It a Weekend?

Rochester will also be hosting NECANN New York this same weekend, making it the ultimate destination for canna-networking, education, and exposure. Our curated weekend complements the official conference perfectly – making this a can’t-miss three-day experience.

This weekend is about connection over competition, and about spotlighting what happens when culture, equity, and opportunity unite in a space that was built for us, by us.

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