GenAI for Market Research with Bayesian Networks & BayesiaLab

Join us for this free half-day workshop about leveraging GenAI for marketing research using Bayesian networks and BayesiaLab.

About this Event

Many discussions about GenAI in marketing still feel like science fiction—full of promise but lacking practical relevance for market research. Additionally, much of GenAI remains a black box, offering knowledge without clarity about its origin or underlying reasoning.

Join us on August 12, 2025, at 2:00 PM (CDT) in Cincinnati for a free workshop that cuts through all the hype. By leveraging the Bayesian networks paradigm and the BayesiaLab software platform, we’ll show how to integrate GenAI’s textual knowledge into explainable, structural models that enhance your research workflows, from consumer segmentation to key driver analysis and optimization.

Rather than offering speculative promises about what could be achieved in the future, this workshop gives you practical tools to generate better insights for your clients today.

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