Morning Workshop: Beyond ROI - Mastering Your Sponsorship Strategy

In the world of sponsorship, we often default to measuring ROI. But sponsorship has many objectives beyond a simple financial return.

About this Event

How often do these questions surface in your sponsorship strategy meetings?

• Why are we really investing in sponsorship?
• Do we have a unified view of everything in our portfolio?
• How do we define and evaluate performance?
• Is our entire team aligned on how we measure success?
• Are we even looking at the right data?

For too long, the conversation has been limited to ROI. Yet, we know sponsorship is more complex and more valuable than a single metric can capture.

It’s time for a new perspective: Return On Objectives (ROO).

ROO is the key to unlocking the full potential of your partnerships, aligning investment with strategy, and demonstrating true value to your stakeholders. Adopting an ROO framework opens up all kinds of interesting possibilities and provides the clarity you've been seeking.

Sponsorium invites you to a complimentary workshop in Singapore, exclusively for corporate sponsors, to explore this essential methodology.

You will leave with:

• A clear understanding of the ROO concept and its application.
• Actionable steps to evaluate and optimize your sponsorship portfolio.
• A framework for aligning your team on a powerful measurement approach.

Coffee and light breakfast provided.

Join us to transform your sponsorship strategy from a cost centre into a value-creation engine.

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