The Marketing Reset: Build a Strategy That Actually Works for Your Business

This one-day workshop is your opportunity to step back, get honest about what’s not working, and walk away with a clear, customized strategy. Whether you’re just starting out or ready to refine your current approach, you’ll learn how to make marketing feel intentional - and get results that matter.

Event Overview:Join us for a full-day, interactive digital marketing workshop tailored for the Okanagan region. This workshop is designed to help you tackle key marketing challenges, from reaching the right audience to standing out in today’s crowded digital landscape.

Hosted by Tiana Langedyk, Digital Marketing Specialist at Okanagan College, and Matt Borck, Partner & Chief Listening Officer at One Group Agency, this event combines actionable insights with hands-on learning in a supportive, collaborative environment.

Enjoy a catered “Build-Your-Own Taco” lunch prepared by the talented Culinary Arts students at Okanagan College, led by Executive Chef Ruth Wigman, included with your ticket.

Whether you're a new entrepreneur or an established business owner looking to refresh your strategies, this workshop is the perfect space to learn, connect, and grow.

What You'll Learn:

• How to effectively identify and reach your target audience.
• Strategies for creating authentic content that drives results.
• Tips for balancing creativity with performance metrics.
• Techniques to stand out in a crowded digital market.
• Best practices for staying consistent and up-to-date with digital trends.

What’s Included:

• Expert-led presentations and discussions.
• Hands-on activities and actionable takeaways.
• Networking opportunities
• Catered lunch: Build-your-own taco bar with vegan and gluten-free options.
• Coffee and tea throughout the day.

Meet Your Hosts:

• Tiana Langedyk: Digital Marketing Specialist at Okanagan College with 7 years of experience in digital marketing. I specialize in creating high-converting pay-per-click marketing campaigns.
• Matt Borck: Partner & Chief Listening Officer at One Group Agency. Over 20 years of experience helping businesses cut through the noise with marketing strategies rooted in empathy and deep audience understanding.

Why Attend?

• Learn from industry experts with decades of combined experience.
• Gain practical, actionable tips that you can implement immediately.
• Network with local small business owners and entrepreneurs.

Experience a fun, engaging environment that prioritizes collaboration and community.