# Event Details - **Event Name**: Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga - **Event Start and End Date**: Thu, 19 Feb, 2026 at 09:00 am – Thu, 16 Jul, 2026 at 05:00 pm (-05:00) - **Event Description**: Strengthen customer relationships and guide clients toward value-aligned decisions using motivational interviewing techniques.About this EventGroup Discounts:Save 10% when registering 3 or more participantsSave 15% when registering 10 or more participantsDuration: 1 Full Day (9:00 AM – 5:00 PM)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs / Training HoursCertification: Course Completion CertificateRefreshments: Lunch, beverages, and light snacks includedCourse OverviewThis 1 Day workshop introduces customer service and sales professionals to Motivational Interviewing (MI) — a collaborative, client-centered approach that strengthens rapport, trust, and engagement. Through interactive exercises, role plays, and real-world examples, participants will learn to guide clients toward decisions that align with their needs and values, enhancing customer satisfaction, loyalty, and sales effectiveness. Participants will leave with practical tools to handle challenging conversations and inspire client commitment. The course emphasizes ethical influence and long-term relationship building.Learning ObjectivesBy the end of this course, you will: Apply MI techniques to improve client communication and engagement Build strong, trust-based relationships with customers Recognize and respond to client resistance effectively Guide clients toward decisions aligned with their needs and values Enhance customer satisfaction, loyalty, and sales performance Develop a personal plan to integrate MI into daily practiceTarget Audience Customer service representatives and team leads Sales professionals and account managers Client relationship managers Business development and support staffWhy Choose This Course?Customer service and sales professionals often face challenges in motivating clients and building long-term loyalty. This course equips participants with practical MI tools to strengthen rapport, guide decisions ethically, and enhance engagement, improving customer satisfaction and business outcomes.©2026 Catils. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Want to train your entire team?In-house sessions are available for organizations seeking to embed motivational communication skills across sales and service teams, improving client relationships and team effectiveness. Customized programs ensure everyone gains hands-on experience for immediate application.📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com https://cdn-az.allevents.in/events3/banners/03c75f80-fcc5-11f0-875c-5f5594b18118-rimg-w1200-h704-dc2f2f31-gmir.jpg https://cdn-az.allevents.in/events2/banners/03f7be50-fcc5-11f0-875c-5f5594b18118-rimg-w987-h740-dcbca890-gmir.jpg https://cdn-az.allevents.in/events8/banners/0454ab60-fcc5-11f0-875c-5f5594b18118-rimg-w1200-h678-dcffffff-gmir.jpg https://cdn-az.allevents.in/events10/banners/047b6d40-fcc5-11f0-875c-5f5594b18118-rimg-w1200-h524-dcffffff-gmir.jpg https://cdn-az.allevents.in/events4/banners/04ab56e0-fcc5-11f0-8b8b-755973891fa4-rimg-w1200-h436-dcffffff-gmir.jpg AgendaModule 1: Introduction to Motivational InterviewingInfo: • Understand MI principles and client-centered communication • Recognize the importance of motivation in customer decisions • Identify barriers to client engagement • Icebreaker ActivityModule 2: Core MI Communication TechniquesInfo: • Master open-ended questions, affirmations, reflections, and summaries (OARS) • Practice active listening and empathy • Learn to respond to resistance and hesitation • Activity Module 3: Building Client RapportInfo: • Establish trust and credibility with clients • Recognize verbal and non-verbal cues • Tailor communication to individual client needs • Role PlayModule 4: Eliciting Client MotivationInfo: • Explore intrinsic motivations behind client decisions • Guide clients toward value-aligned choices • Avoid high-pressure or coercive tactics • Case StudyModule 5: Handling Objections and ResistanceInfo: • Address client hesitations constructively • Reframe objections into opportunities for discussion • Maintain rapport during challenging conversations • Simulation ExerciseModule 6: Applying MI in Sales & Service InteractionsInfo: • Integrate MI into sales calls, service consultations, and follow-ups • Balance persuasion with client autonomy • Encourage long-term client satisfaction and loyalty • ActivityModule 7: Developing a Personal MI Action PlanInfo: • Create a strategy to apply MI techniques in daily client interactions • Set measurable goals for rapport, engagement, and sales outcomes • Plan continuous improvement and skill development • Action Plan Presentation - **Event URL**: https://allevents.in/mississauga/motivational-interviewing-for-sales-and-service-1-day-course-|-mississauga/100001981406249430 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 559.16, max: 724.76, currency: CAD ## Event venue details - **city**: Mississauga - **state**: ON - **country**: Canada - **location**: Regus ON, Mississauga - Robert Speck 2 (HQ) - **lat**: 43.5963765 - **long**: -79.6368777 - **full address**: Regus ON, Mississauga - Robert Speck 2 (HQ), 2 Robert Speck Parkway, Suite 750, Mississauga, Canada ## Event gallery - **Alt text**: Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga - **Image URL**: https://cdn-az.allevents.in/events8/banners/c7dd98d8837a4099b231dd41c359f55c855a82dc1cf1eda66cef9aa1d2ba756b-rimg-w1200-h903-dc8da9c1-gmir.jpg?v=1769658365 ## FAQs - **Q**: When and where is Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga being held? - **A:** Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga takes place on Thu, 19 Feb, 2026 at 09:00 am to Thu, 16 Jul, 2026 at 05:00 pm at Regus ON, Mississauga - Robert Speck 2 (HQ), 2 Robert Speck Parkway, Suite 750, Mississauga, Canada. - **Q**: How much do tickets cost for Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga? - **A:** Ticket prices for Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga range from CAD 559 to CAD 725 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGroup Registration FeeCAD 559 + CAD 20 feeAvailableEarly Bird FeeCAD 621 + CAD 22 feeAvailableStandard FeeCAD 725 + CAD 26 feeAvailable - **Q**: Who is organizing Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga? - **A:** Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga is organized by Catils_inc. - **Q**: Who is this event for? Is it right for me? - **A:** Motivational Interviewing for Sales & Service – 1 Day Course | Mississauga is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Mississauga, this event is thoughtfully curated to deliver a standout experience worth every moment. 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