# Event Details - **Event Name**: Social Media Case Studies - **Event Start and End Date**: Fri, 24 Apr, 2026 at 08:00 am – Fri, 24 Apr, 2026 at 10:00 am (-05:00) - **Event Description**: Get a look behind the scenes of campaigns from The Social Lights and broadhead.About this EventCase Study 1: The Social LightsHow a Fake Totino's Recipe Cooked Up Real ResultsWe're breaking down how Totino's used ragebait, deep audience insight, and the nerve to be genuinely original to turn a ridiculous idea into real results. The lesson isn't about pizza rolls. It's about what happens when you stop chasing trends and start setting them.Presenters:Brent Barkey - Social Media DirectorSummer Freed - Social Media LeadSaskia Van Riessen - Senior StrategistCase Study 2: broadhead.Why Norfolk Southern Bet on Railfans (and Won)To build a more human, social-first presence, Norfolk Southern partnered with micro-creators to connect with audiences in an authentic, culture-first way. What began as a pilot with rail enthusiasts quickly proved its impact, turning storytellers into trusted voices who brought the brand to life through their own lens. The pilot campaign delivered outsized engagement, strong watch time, and has since scaled into an always-on creator program rooted in trust and relevance.Presenter: Erin Storm - VP of Social https://cdn-az.allevents.in/events10/banners/29ca11d0-3476-11f1-99a0-e133baf342d3-rimg-w1200-h316-dc18746a-gmir.jpg Summer Freed is a Social Media Lead at The Social Lights. She’s a social jack-of-all-trades who uses data-informed creativity to inform how brands show up on social (and make award-winning memes).Saskia Van Riessen is a Senior Strategist at The Social Lights. As an expert culture decoder, Saskia’s pulse on audience and industry trends helps her create social-first strategies for award-winning work.Brent Barkey leads social media work from idea through execution, making sure it actually lands and gets results, while managing and guiding the social media team. Connects strategy, content, and production to improve the work and how it comes together on platforms. https://cdn-az.allevents.in/events7/banners/29ff2b90-3476-11f1-97fe-0520c8f1a874-rimg-w1200-h316-dcffffff-gmir.jpg Erin Storm is a social media strategist who helps brands spark culturally relevant conversations and show up meaningfully across every platform. As VP, Group Social Media Director at broadhead, she thrives on the fast pace of the industry and guiding clients to keep up with it. With over 15 years of experience, her work has earned national recognition, including PR News’ Digital Communicator of the Year and a 32 Under 32 honor. https://cdn-az.allevents.in/events10/banners/2a28ac90-3476-11f1-99a0-e133baf342d3-rimg-w1200-h580-dcffffff-gmir.jpg Schedule8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)8:25 am - Welcome/Announcements8:30 am - Presentation - **Event URL**: https://allevents.in/minneapolis/social-media-case-studies/100001987090241403 - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 19.6, currency: USD ## Event venue details - **city**: Minneapolis - **state**: MN - **country**: United States - **location**: Improving - Lakeside Center on Bde Maka Ska - **lat**: 44.94774510000001 - **long**: -93.3180783 - **full address**: Improving - Lakeside Center on Bde Maka Ska, 3033 Excelsior Boulevard, Minneapolis, United States ## Event gallery - **Alt text**: Social Media Case Studies - **Image URL**: https://cdn-az.allevents.in/events1/banners/13e8d341a3b310f0be4e3d4b8e71a6afdecb81e528c8754f8a8846f5d96fcce9-rimg-w1200-h600-dcedf6f8-gmir.jpg?v=1775781757 ## FAQs - **Q**: When and where is Social Media Case Studies being held? - **A:** Social Media Case Studies takes place on Fri, 24 Apr, 2026 at 08:00 am to Fri, 24 Apr, 2026 at 10:00 am at Improving - Lakeside Center on Bde Maka Ska, 3033 Excelsior Boulevard, Minneapolis, United States. - **Q**: How much do tickets cost for Social Media Case Studies? - **A:** Tickets for Social Media Case Studies are priced at USD 20 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityAttendeeUSD 20 + USD 3 fee + USD 2 taxAvailableStudent/JobseekerFreeLimited - **Q**: Who is organizing Social Media Case Studies? - **A:** Social Media Case Studies is organized by Social Media Breakfast - Minneapolis/St. Paul. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Social Media Case Studies", "image": "https://cdn-az.allevents.in/events1/banners/13e8d341a3b310f0be4e3d4b8e71a6afdecb81e528c8754f8a8846f5d96fcce9-rimg-w1200-h600-dcedf6f8-gmir.jpg?v=1775781757", "startDate": "2026-04-24T08:00:00-05:00", "endDate": "2026-04-24T10:00:00-05:00", "url": "https://allevents.in/minneapolis/social-media-case-studies/100001987090241403", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Improving - Lakeside Center on Bde Maka Ska", "address": { "@type": "PostalAddress", "streetAddress": "3033 Excelsior Boulevard", "postalCode": "55416", "addressLocality": "Minneapolis", "addressRegion": "MN", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "44.94774510000001", "longitude": "-93.3180783" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Get a look behind the scenes of campaigns from The Social Lights and broadhead.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-10", "availabilityEnds": "2026-04-24T10:00:00-05:00", "validFrom": "2026-04-10", "lowPrice": "0.00", "highPrice": "19.60", "price": "0.00", "url": "https://allevents.in/minneapolis/social-media-case-studies/100001987090241403" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-10", "availabilityEnds": "", "validFrom": "2026-04-10", "url": "https://allevents.in/minneapolis/social-media-case-studies/100001987090241403", "price": "19.60", "name": "Attendee" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "USD", "availabilityStarts": "2026-04-10", "availabilityEnds": "", "validFrom": "2026-04-10", "url": "https://allevents.in/minneapolis/social-media-case-studies/100001987090241403", "price": 0, "name": "Student/Jobseeker" } ], "organizer": [ { "@type": "Organization", "name": "Social Media Breakfast - MinneapolisSt. Paul", "url": "https://allevents.in/org/social-media-breakfast-minneapolis-st-paul/21263724", "description": "So what is Social Media Breakfast? It's where folks get together to discuss using social media and learn how to leverage social networking tools in their business or career. It's about networking, it's about learning, and mostly, it's about people. Join the conversation #SMBMSP\nVisit us at \nsmbmsp.info" } ] } ] ```