# Event Details

- **Event Name**: The Pepsi Challenge in Milwaukee
- **Event Start and End Date**: Thu, 02 Jul, 2026 at 12:00 pm – Sat, 04 Jul, 2026 at 06:00 pm
- **Event Description**: The Pepsi Challenge returns – and it's coming to Milwaukee! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in Milwaukee will have the chance to take the famous challenge. HERE ARE THE DETAILS: SummerfestDate: July 2 – July 4 Time: 12:00 PM – 6:00 PM CT Location: 639 E Summerfest Place, Milwaukee, WI 53202 o  Along the lakefront towards the south side of the festival grounds Tickets Needed: Yes
- **Event URL**: https://allevents.in/milwaukee/the-pepsi-challenge-in-milwaukee/80001385704728
- **Event Categories**: contests, festivals
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details


## Event venue details

- **city**: Milwaukee
- **state**: WI
- **country**: United States
- **location**: Summerfest 
- **lat**: 43.038902282714844
- **long**: -87.9064712524414
- **full address**: Summerfest , 639 E Summerfest Place, Milwaukee, United States
- **location**: Summerfest

## Event gallery

- **Alt text**: The Pepsi Challenge in Milwaukee
  - **Image URL**: https://cdn2.allevents.in/thumbs/thumb6a447f4683f4c.jpg

## FAQs

- **Q**: When and where is The Pepsi Challenge in Milwaukee being held?
  - **A:** The Pepsi Challenge in Milwaukee takes place on Thu, 02 Jul, 2026 at 12:00 pm to Sat, 04 Jul, 2026 at 06:00 pm at Summerfest , 639 E Summerfest Place, Milwaukee, United States.
- **Q**: Who is organizing The Pepsi Challenge in Milwaukee?
  - **A:** The Pepsi Challenge in Milwaukee is organized by The Pepsi Challenge .

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Festival",
        "name": "The Pepsi Challenge in Milwaukee",
        "image": "https://cdn2.allevents.in/thumbs/thumb6a447f4683f4c.jpg",
        "startDate": "2026-07-02",
        "endDate": "2026-07-04",
        "url": "https://allevents.in/milwaukee/the-pepsi-challenge-in-milwaukee/80001385704728",
        "location": {
            "@type": "Place",
            "name": "Summerfest ",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "639 E Summerfest Place",
                "addressLocality": "Milwaukee",
                "addressRegion": "WI",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "43.038902282714844",
                "longitude": "-87.9064712524414"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "The Pepsi Challenge returns – and it's coming to Milwaukee! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge results were undeniable. In",
        "organizer": [
            {
                "@type": "Organization",
                "name": "The Pepsi Challenge ",
                "url": "https://allevents.in/org/the-pepsi-challenge/25542977"
            }
        ]
    }
]
```