# Event Details - **Event Name**: SCENT - **Event Start and End Date**: Fri, 27 Mar, 2026 at 06:30 pm – Sun, 29 Mar, 2026 at 08:00 pm - **Event Description**: Fondazione Sozzani presenta SCENT, da venerdì 27 a domenica 29 febbraio 2026, in via Bovisasca 87, Milano.About this EventSCENT è un’esperienza immersiva di tre giorni in cui le fragranze incontrano la natura. Un’esplorazione lenta e profonda dei profumi, dei paesaggi e delle materie prime, dalla terra alle cortecce, dai fiori alle resine.Fondazione Sozzani presenta l’edizione di genesi di un evento interattivo, curato da Marco Martello, che in questa prima edizione vede come tema portante la riscoperta del corpo umano attraverso il senso dell’olfatto.Nel corso di tre giorni, SCENT invita a riconnettersi con il mondo naturale attraverso workshop, incontri, passeggiate e momenti sensoriali dedicati all’arte del profumo e alla bellezza della natura. Una pausa per respirare e sentire il potere silenzioso della memoria invisibile.Da venerdì 27 a domenica 29 marzo, i visitatori avranno la possibilità di scoprire e acquistare le creazioni di alcune delle realtà di profumeria di nicchia più innovative e interessanti del panorama europeo contemporaneo e riconnettersi a una dimensione concreta, tangibile e corporea.inaugurazionevenerdì 27 marzo dalle 18:30in mostrasabato 28 e domenica 29 marzodalle 11 alle 20incontrisabato 28 marzo, ore 11:30 | il profumo come bussola e strumento di orientamentocon Annick Le Guérer, antropologa e filosofa dell’olfattoAurélien Guichard, co-founder & creative director di Matière PremiereChristelle Boulé, artista e fotografaInterviene Carla Sozzani, founder di Fondazione Sozzanisabato 28 marzo, ore 16 | sbloccare emozioni e legami con l’arte del profumocon Enrico Dal Buono, giornalista e scrittoreFrançois Hénin, founder di Jovoy e JeroboamGeorgiana Mocanu, founder di Step AboardStefano Vighi, astrologo e scrittoredomenica 29 marzo, ore 11:30 | desiderio, attrazione e animalitàcon Antonio Alessandria, founder di Antonio Alessandria ParfumsMariateresa Marsi, psicologa e psicoterapeutaNatalia Outeda, founder di FrassaïSamuele Briatore, sociologo e scrittoredomenica 29 marzo, ore 16 | il profumo come catarsi e ribellione olfattivacon Aiello, cantautoreIlaria Legato, scrittriceMatteo Zani, sociologo e scrittoreMeo Fusciuni, founder di Meo Fusciuni Parfumsworkshop*sabato 28 marzo, ore 14 | laboratorio di beauty therapy funzionalecon Paola Furgani, medico chirurgo, esperta di medicina integrata e protocolli antiagee Giulia Gibertini, esperta di benessere naturale25 eurodomenica 29 marzo, ore 17:30 | Laboratorio di composizione olfattivacon AFM-Atelier Fragranze Milano, azienda specializzata nella creazione e produzione di fragranze Made in Italy25 euro*Il ricavato dalla vendita dei biglietti per i due workshop sarà interamente devoluto a Fondazione Mente, che promuove iniziative volte all’assistenza sociale e sanitaria nei confronti di minori e adolescenti affetti da autismo e da altri disturbi del neurosviluppo, allo scopo di favorire, sviluppare, ed implementare migliori sistemi di trattamento e di cura.SCENT is a three-day immersive experience where fragrances meet nature. A slow and profound exploration of scents, landscapes and raw materials, from the earth to bark, from flowers to resins.Fondazione Sozzani presents the first edition of an interactive event, curated by Marco Martello, which in this inaugural edition focuses on the rediscovery of the human body through the sense of smell.Over the course of three days, SCENT invites visitors to reconnect with the natural world through workshops, meetings, walks and sensory moments dedicated to the art of perfume and the beauty of nature. A pause to breathe and feel the silent power of invisible memory.From Friday 27 to Sunday 29 March, visitors will have the opportunity to discover and purchase creations from some of the most innovative and interesting niche perfumery companies on the contemporary European scene and reconnect with a concrete, tangible and corporeal dimension.openingFriday March 27th at 6:30PMon showSaturday March 28th and Sunday March 29thfrom 11AM to 8PMtalkSaturday March 28th at 11:30AM | il profumo come bussola e strumento di orientamentowith Annick Le Guérer, anthropologist and philosopher of smellAurélien Guichard, co-founder and creative director of Matière PremièreChristelle Boulé, artist and photographerwith a contribution from Carla Sozzani, founder of Fondazione SozzaniSaturday March 28th at 4PM | sbloccare emozioni e legami con l’arte del profumowith Enrico Dal Buono, journalist and writerFrançois Hénin, founder of Jovoy and JeroboamGeorgiana Mocanu, founder of Step AboardStefano Vighi, astrologer and writerSunday March 29th at 11:30AM | desiderio, attrazione e animalitàwith Antonio Alessandria, founder of Antonio Alessandria ParfumsMariateresa Marsi, psychologist and psychotherapistNatalia Outeda, founder of FrassaïSamuele Briatore, sociologist and writerSunday March 29th at 4PM | il profumo come catarsi e ribellione olfattivawith Aiello, singer-songwriterIlaria Legato, writerMatteo Zani, sociologist and writerMeo Fusciuni, founder of Meo Fusciuni Parfumsworkshop*Saturday March 28th at 2PM | laboratorio di beauty therapy funzionalewith Paola Furgani, surgeon, expert in integrated medicine and anti-ageing protocolsand Giulia Gibertini, expert in natural wellness25 eurosSunday March 29th at 5:30PM | laboratorio di composizione olfattivawith AFM-Atelier Fragranze Milano, a company specialising in the creation and production of Made in Italy fragrances25 euros*All proceeds from ticket sales for the two workshops will be donated to Fondazione Mente, which promotes social and health care initiatives for children and adolescents with autism and other neurodevelopmental disorders, with the aim of promoting, developing and implementing better treatment and care systems. - **Event URL**: https://allevents.in/milano/scent/100001984623032916 - **Event Categories**: Art, literary-art, Workshops, health-wellness, Music, Nonprofit - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 25, currency: EUR ## Event venue details - **city**: Milano - **state**: LO - **country**: Italy - **location**: Fondazione Sozzani - **lat**: 45.5089005 - **long**: 9.159234099999999 - **full address**: Fondazione Sozzani, 87 Via Bovisasca, Milano, Italy ## Event gallery - **Alt text**: SCENT - **Image URL**: https://cdn-az.allevents.in/events4/banners/a4e568d7f83ed0b27a61e7221358a81fcf1fee794a59c53f287900ddc94276c2-rimg-w1200-h394-dcffffff-gmir.jpg?v=1773450292 ## FAQs - **Q**: When and where is SCENT being held? - **A:** SCENT takes place on Fri, 27 Mar, 2026 at 06:30 pm to Sun, 29 Mar, 2026 at 08:00 pm at Fondazione Sozzani, 87 Via Bovisasca, Milano, Italy. - **Q**: How much do tickets cost for SCENT? - **A:** Tickets for SCENT are priced at EUR 25 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityOPENING - FRIDAY MARCH 27TH | 6:30PMFreeAvailableFOR SALE - SATURDAY MARCH 28TH | 11AMFreeAvailableTALK - SATURDAY MARCH 28TH | 11:30AMFreeAvailableTALK - SATURDAY MARCH 28TH | 4PMFreeAvailableWORKSHOP - SATURDAY MARCH 28TH | 2PMEUR 25AvailableFOR SALE - SUNDAY MARCH 29TH | 11AMFreeAvailableTALK - SUNDAY MARCH 29TH | 11:30AMFreeAvailableTALK - SUNDAY MARCH 29TH | 4PMFreeAvailableWORKSHOP - SUNDAY MARCH 29TH | 5:30PMEUR 25Available - **Q**: Who is organizing SCENT? - **A:** SCENT is organized by Fondazione Sozzani. - **Q**: Who is this event for? Is it right for me? - **A:** SCENT is ideal for art lovers, trade professionals, collectors, and exhibition enthusiasts exploring the latest in their field. Whether you're a first-time attendee or a longtime enthusiast in Milano, this event is thoughtfully curated to deliver a standout experience worth every moment. 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