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Product Owner Key Skills 2021 - Gojko Adzic

Mar 10, 2021 - Mar 11, 2021
Product Owner Key Skills 2021 - Gojko Adzic

Time Wed Mar 10 2021 at 09:30 am to Thu Mar 11 2021 at 05:00 pm

Milano, Italy

EUR 1,169

Product Owner Key Skills 2021 - Gojko Adzic Product Owner Key Skills 2021 - Gojko Adzic
Impact mapping, story mapping and valuable user stories

Milan (IT), 10th - 11th March 2021, with Gojko Adzic.

Hands-on workshop for teams

Have you struggled to split user stories into small but valuable chunks?

Do you have problems prioritising stories or getting a commitment from business stakeholders on what they want to achieve?Do you have issues deciding when a story is done or how many other stories you really need to achieve a business objective?Are you managing large amounts of stories that are problematic to estimate, prioritise or plan for?

If so, join this interactive workshop and bring your product owners and business sponsors to learn how to get the most out of user stories.

About the workshop

This is a brand new seminar based on Gojko Adzic's books Fifty Quick Ideas To Improve Your User Stories, Impact Mapping and years of experience helping teams deliver better software.


After the workshop, you will know how to:

Fight a huge backlog with 500 crap stories

Prioritise with multiple competing stakeholders

Avoid a user story stream of consciousness and create a big picture for prioritisation

Establish a good reporting structure on outcomes rather than just monitoring velocity and activity

Get agreement from the whole team and the business sponsors about which user stories are useful and which are just noise

Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall

Effectively prioritise based on value

Avoid pet features

Run impact mapping sessions

Split the unsplittable stories, and ensure that work items are small but actually still valuable

Avoid getting stuck in technical stories.



Morning:- how to effectively work with a large existing backlog of stories(story card hell) with multiple competing stakeholders- how to capture and describe real value with small user stories thatjust contribute to a larger picture- how to measure progress better than with just story points and avoidmistaking activity for success.Afternoon:- how to avoid water-scrum-fall where too many things need to come together to make a release and it's not easy to come up with small but valuable chunks- how impact mapping can help facilitate the discussion around value and success- how to run impact mapping sessions- how to use impact maps to align competing stakeholders and for product discovery.


Morning:- how to get good feedback from users and how to avoid misleading feedback- how to split the stories that are too big but difficult to slice- how to avoid technical stories.Afternoon:- how to incorporate results of user research into release planning- how to use story maps to plan releases for larger pieces of work,when there is significant risk in releasing the wrong product soiterative improvements are not an option- how to facilitate story mapping workshops and avoid the most commonproblems with them.

Who should attend this course?

This workshop is for people who want to learn several effective ways that industry-leading teams apply to make their user stories much more effective.

Come to learn how to ensure that things coming into your work stream are defined well, split to be small enough but valuable, and achieve the big benefits of adaptive planning and that you can expect from great user stories.


This is a seminar for a broad audience of anyone involved in iterative (agile/lean/scrum/kanban) delivery with user stories.

Business sponsors will learn how to ensure their organisation benefits more from agile team delivery capability.

Analysts and Product owners will learn how to link between business sponsors and teams more effectively

Developers and testers will learn how to engage with business stakeholders and product owners to get better direction and focus delivery on things that really matter.


Tools & Laptop: Do I need my laptop?No, you won't need your laptop to attend this workshop.

Entry requirements: Do I need to know anything in particular prior to attending this workshop?No.

Teaching language: What language will this workshop be in?This course will be taught in English.


The workshop will be confirmed upon reaching a minimum number of participants. All registered participants will be notified by email no later than one month prior to the workshop date.

About the workshop

Language: The workshop will be held in English.Time: from 9.30 am to 5.00 pm.Venue: The workshop will take place in Milan, the venue is still to be confirmed.Laptop: You won’t need a laptop for this workshop.Dress code: Informal.Maximum number of participants: 20.Included in the price: two coffee breaks and lunch with the trainer and the other attendees are also included in this ticket... because networking matters :)

Questions? Drop us a line: aW5mbyB8IGF2YW5zY29wZXJ0YSAhIGl0

Link to the website:

Read our Q&A with Gojko Adzic!



PayPal, Credit Cards, or Bank Transfer via aW5mbyB8IGF2YW5zY29wZXJ0YSAhIGl0

Under_Cover_Learner Discount - SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code in the registration field on Eventbrite.

Please note: This code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.

Doubts? Questions? Drop us a line: aW5mbyB8IGF2YW5zY29wZXJ0YSAhIGl0

We accept the following methods of payment:

PayPal, Credit/Debit card (via PayPal, click on the link: "Don't have a PayPal account?"), Bank transfer (upon request - contact us at aW5mbyB8IGF2YW5zY29wZXJ0YSAhIGl0).

T&C, Privacy Policy, cancellations and refunds, Venue info

Find out more at this link.

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Tickets for Product Owner Key Skills 2021 - Gojko Adzic can be booked here.

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Event Information

Date & Time

Wed Mar 10 2021 at 09:30 am to Thu Mar 11 2021 at 05:00 pm


Milano, Italy


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