# Event Details - **Event Name**: Bing Gordon and Chloe Gordon with Paul Saffo - **Event Start and End Date**: Thu, 12 Nov, 2026 at 07:00 pm – Thu, 12 Nov, 2026 at 08:00 pm (-08:00) - **Event Description**: Bing Gordon and Chloe Gordon share billion-dollar secrets from video game design to help us build better products and delight customers.About this EventBing Gordon and Chloe Gordon join us with their guide to building better products and delighting customers using the billion-dollar secrets of video game design.About the Book Video games are the biggest entertainment industry in the world for a reason: they tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses?These are the questions Bing Gordon has been trying to answer over his forty-year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, FarmVille, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.Now, in Everybody Wins, Bing and his daughter, Chloe Gordon, dive into each of the eight core elements of his checklist, lessons extracted from a lifetime in games:Wow Moments: Lead with unforgettable moments of exaltationInvest and Express: Create opportunities for self-expression and recognitionSession Economics: Make every session feel worth the time it tookSocial Integration: Prioritize integrating social connection, alwaysRetention Hacking: Build “forever franchises” that delight and growGame Loops: Design satisfying repetitionQuantify Everything: Measure achievements at the micro-levelPacked with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.ACCESSIBILITY: We never want cost to be a barrier to admission for our community. Please email events [at] keplers [dot] org if you would like to attend this event but cannot afford a ticket. To request an accommodation under the Americans with Disabilities Act (ADA) for this event, please email events [at] keplers [dot] org at least one week prior to the event.REFUND POLICY: We will refund your ticket up to 7 days before the event. We want Kepler’s to be a welcoming and comfortable space for everyone. If you are feeling unwell, especially with respiratory symptoms, please stay home. Thank you for helping us create a safe and considerate environment for our community. - **Event URL**: https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367 - **Event Categories**: sports - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 1 hour - Location: Kepler's Books - Languages: English ## Ticket Details - **Ticket Price Range**: min: 11.49, max: 48.24, currency: USD ## Event venue details - **city**: Menlo Park - **state**: CA - **country**: United States - **location**: Kepler's Books - **lat**: 37.453569 - **long**: -122.182167 - **full address**: Kepler's Books, 1010 El Camino Real, Menlo Park, United States ## Event gallery - **Alt text**: Bing Gordon and Chloe Gordon with Paul Saffo - **Image URL**: https://cdn-az.allevents.in/events5/banners/b7288f25c273a2cb113a67d867100220fbad403b9c9676af42a72da8c26cbb06-rimg-w1200-h1796-dcd8c8b8-gmir.jpg?v=1788314464 ## FAQs - **Q**: When and where is Bing Gordon and Chloe Gordon with Paul Saffo being held? - **A:** Bing Gordon and Chloe Gordon with Paul Saffo takes place on Thu, 12 Nov, 2026 at 07:00 pm to Thu, 12 Nov, 2026 at 08:00 pm at Kepler's Books, 1010 El Camino Real, Menlo Park, United States. - **Q**: Who is organizing Bing Gordon and Chloe Gordon with Paul Saffo? - **A:** Bing Gordon and Chloe Gordon with Paul Saffo is organized by Kepler's Literary Foundation. - **Q**: What has been the experience of attendees at Kepler's Literary Foundation's events? - **A:** Attendees have given Kepler's Literary Foundation a rating of 4/5 based on reviews from early attendees on AllEvents. Kepler's Literary Foundation has a verified profile on AllEvents where you can read reviews and explore their upcoming events. - **Q**: Who is this event for? Is it right for me? - **A:** Bing Gordon and Chloe Gordon with Paul Saffo is ideal for sports fans, athletes, fitness enthusiasts, and anyone who loves the thrill of live competitive action and the energy of a crowd. Whether you're a first-time attendee or a longtime enthusiast in Menlo Park, this event is thoughtfully curated to deliver a standout experience worth every moment. If Bing Gordon and Chloe Gordon with Paul Saffo sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Bing Gordon and Chloe Gordon with Paul Saffo", "image": "https://cdn-az.allevents.in/events5/banners/b7288f25c273a2cb113a67d867100220fbad403b9c9676af42a72da8c26cbb06-rimg-w1200-h1796-dcd8c8b8-gmir.jpg?v=1788314464", "startDate": "2026-11-12T19:00:00-08:00", "endDate": "2026-11-12T20:00:00-08:00", "url": "https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Kepler's Books", "address": { "@type": "PostalAddress", "streetAddress": "1010 El Camino Real", "postalCode": "94025", "addressLocality": "Menlo Park", "addressRegion": "CA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "37.453569", "longitude": "-122.182167" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Bing Gordon and Chloe Gordon share billion-dollar secrets from video game design to help us build better products and delight customers.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-02", "availabilityEnds": "2026-11-12T20:00:00-08:00", "validFrom": "2026-09-02", "lowPrice": "11.49", "highPrice": "48.24", "price": "11.49", "url": "https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-02", "availabilityEnds": "", "validFrom": "2026-09-02", "url": "https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367", "price": "48.24", "name": "General Admission + Book" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-02", "availabilityEnds": "", "validFrom": "2026-09-02", "url": "https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367", "price": "21.99", "name": "General Admission" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-02", "availabilityEnds": "", "validFrom": "2026-09-02", "url": "https://allevents.in/menlo-park/bing-gordon-and-chloe-gordon-with-paul-saffo/100001998926632367", "price": "11.49", "name": "Student/Low Income" } ], "organizer": [ { "@type": "Organization", "name": "Keplers Literary Foundation", "url": "https://allevents.in/org/keplers-literary-foundation/22639584", "description": "Kepler's Literary Foundation is a 501(c)(3) nonprofit arts organization dedicated to enriching the community through literary and cultural programs. We produce over 150 programs each year bringing celebrated writers, artists, and original thinkers to engage with audiences of all ages and backgrounds.Your ticket purchases and donations support our ability to provide outstanding literary programming for the readers and writers in our community. It also enables us to bring exceptional writers to underserved schools, put books in the hands of children who often don't have books at home, and offer free admission to students and their teachers to our literary events." } ] } ] ```