# Event Details

- **Event Name**:  JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB 
- **Event Start and End Date**: Sat, 26 Sep, 2026 at 02:00 pm (-05:00)
- **Event Description**: Join us AT MEMPHIS LISTENING LAB as we welcome JOHN BRACKETT on SATURDAY, SEPTEMBER 26 at 2:00 PM to celebrate the release of his new book TOUCH OF GREY, OR HOW THE GRATEFUL DEAD BECAME POP STARS 

 

***NOTE THIS EVENT IS AT MEMPHIS LISTENING LAB. ADDRESS: 1350 Concourse Ave suite 269***

 

ABOUT THE BOOK:

Touch of Grey, or How the Grateful Dead Became Pop Stars draws on extensive archival research to tell the behind-the-scenes story of how one song fundamentally transformed the legacy of one of rock's most iconic groups.

 

Touch of Grey, or How the Grateful Dead Became Pop Stars tells the story of how one song transformed the popular legacy of one of rock's most iconic musical groups. John Brackett traces the history of the song "Touch of Grey," beginning with songwriter Robert Hunter's lyrical sketches and the Grateful Dead's earliest live arrangements, culminating in the group's popular renaissance following the release of "Touch of Grey" and the album In the Dark in the summer of 1987. Brackett details how particular recording technologies, notable musical characteristics, modes of attending and listening, and the mechanics of the contemporary music industry shaped this defining moment in the group's career. Drawing on extensive archival research, Touch of Grey examines how the band and their label worked to produce a hit record, a dynamic music video, and an effective promotional campaign that would propel the Grateful Dead from a group with a devoted cult following to become a pop culture phenomenon.
 

ABOUT THE AUTHOR:

John Brackett is a music historian and researcher. His previous books include John Zorn: Tradition and Transgression (Indiana University Press, 2008) and Live Dead: The Grateful Dead, Live Recordings, and the Ideology of Liveness (Duke University Press, 2023). He lives in Chapel Hill, North Carolina.
- **Event URL**: https://allevents.in/memphis/john-brackett-touch-of-grey-at-memphis-listening-lab/200030329741256
- **Event Categories**: entertainment, music, live-music, art, fine-arts, literary-art
- **Interested Audience**: 
  - total_interested_count: 5

## Ticket Details


## Event venue details

- **city**: Memphis
- **state**: TN
- **country**: United States
- **location**: Memphis Listening Lab
- **lat**: 35.15206
- **long**: -90.01378
- **full address**: Memphis Listening Lab, 1350 Concourse Avenue #269,Memphis, Tennessee, United States

## Event gallery

- **Alt text**: JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/e442cc43ce3c50ddbfb747ecb41e3592c156c01f1b22e969e0496f6dc4189372-rimg-w1200-h628-dcc86888-gmir?v=1788357556

## FAQs

- **Q**: When and where is  JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB  being held?
  - **A:** JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB  takes place on Sat, 26 Sep, 2026 at 02:00 pm to Sat, 26 Sep, 2026 at 02:00 pm at Memphis Listening Lab, 1350 Concourse Avenue #269,Memphis, Tennessee, United States.
- **Q**: Who is organizing  JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB ?
  - **A:** JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB  is organized by Novel Memphis.
- **Q**: Who is this event for? Is it right for me?
  - **A:** JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB  is ideal for music lovers, fans of all genres, and anyone who wants to celebrate the power of music - from intimate gigs and live sessions to festivals and cultural performances. Whether you're a first-time attendee or a longtime enthusiast in Memphis, this event is thoughtfully curated to deliver a standout experience worth every moment. If  JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB  sounds like your kind of event, don't wait - spots fill up fast.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "JOHN BRACKETT: TOUCH OF GREY AT MEMPHIS LISTENING LAB",
        "image": "https://cdn-az.allevents.in/events7/banners/e442cc43ce3c50ddbfb747ecb41e3592c156c01f1b22e969e0496f6dc4189372-rimg-w1200-h628-dcc86888-gmir?v=1788357556",
        "startDate": "2026-09-26T14:00:00-05:00",
        "url": "https://allevents.in/memphis/john-brackett-touch-of-grey-at-memphis-listening-lab/200030329741256",
        "eventStatus": "https://schema.org/EventScheduled",
        "location": {
            "@type": "Place",
            "name": "Memphis Listening Lab",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1350 Concourse Avenue #269,Memphis, Tennessee",
                "addressLocality": "Memphis",
                "addressRegion": "TN",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "35.15206",
                "longitude": "-90.01378"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Join us AT MEMPHIS LISTENING LAB as we welcome JOHN BRACKETT on SATURDAY, SEPTEMBER 26 at 2:00 PM to celebrate the release of his new book TOUCH OF GREY, OR HOW THE GRATEFUL DEAD BECAME POP STARS \n\n \n\n***NOTE THIS EVENT IS AT MEMPHIS LISTENING LAB. ADDRESS: 1350 Concourse Ave suite 269***\n\n \n\nABOUT",
        "organizer": [
            {
                "@type": "Organization",
                "name": "Novel Memphis",
                "url": "https://allevents.in/org/novel-memphis/12052687",
                "description": "In January 2017, Memphis rallied to keep The Booksellers from closing. Through their support, our story continues. We hope you enjoy our new novel."
            }
        ]
    }
]
```