Intelligent Sellers, the Pricing Guide in a Shift.

Why top producers should attend Steve’s pricing training:

1. Gain field-tested scripts and strategies that correct pricing resistance and build client trust.
2. Learn to identify the “premium, market, and wholesale” price points that move inventory quickly .
3. Develop market confidence through clear, data-backed decision-making tools.
4. Foster a reputation for pricing precision, translating into faster sales, higher commissions, and more valued client relationships

Who is Steve Schlueter?

Steve Schlueter is a nationally respected real estate coach, speaker, and pricing strategist with nearly two decades of leadership within Keller Williams. After 11 years as a top-producing agent, Steve was personally recruited by Gary Keller to become the Operating Principal and Team Leader of the Austin Market Center. Under his leadership, the office grew to 305 agents and was named the #4 single-office in the U.S. by closed transactions.

Today, Steve is a multi-market center owner, KW University faculty member, and elite MAPS and BOLD coach. He works with agents and leaders nationwide to master lead generation, pricing strategy, and mindset transformation. Known as a trusted voice in pricing, Steve has been featured in OutFront Magazine for his expertise on how to “price a home to sell, not sit,” emphasizing strategic adjustments when homes remain on the market past 14 days.

He is also the co-author of Never Ending Referrals, a multi-month system for building a referral-based business, reflecting his deep commitment to helping agents create scalable, sustainable success.

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