

# Event Details

- **Event Name**: Peter Macinkovic: Competitive SEO & Breaking Rules - Melbourne SEO Meetup
- **Event Start and End Date**: Tue, 03 Feb, 2026 at 06:00 pm – Tue, 03 Feb, 2026 at 09:00 pm
- **Event Description**: How Stake Ranked #1 for "Online Casino" by Breaking Every SEO Rule (aka The Blind Salamander Talk) + Latest SEO News + Free Food &amp; DrinksAbout this EventWelcome to the Melbourne SEO Collective's February 2026 meetup! We're kicking off the new year at an exciting new venue – Easygo's office in the heart of Melbourne CBD!Join us at Lvl 3, 271 Collins St (Central Lifts, arrive  6pm - 6:30pm to be let up) This month, one of our hosts Peter Macinkovic takes centre stage with his popular presentation from Search Marketing Conference Melbourne 2025: "Dominating the World's Most Competitive Keywords (While Breaking Every SEO Rule)" – also known as the Blind Salamander talk.Get ready for expert insights, thought-provoking discussion, networking, and of course, tasty food and drinks – all on the house.Don't forget to RSVP and secure your spot!Don't forget to RSVP and secure your spot for this essential session! Important: Only RSVP'd  attendees  can attend, so please confirm your attendance by midday, Monday   February 2nd!Hosts:Nik Ranger - Senior SEO Consultant at Dejan MarketingPeter Macinkovic - SEO Lead at Easygo GamingRunning sheet:6pm - 6.30pm Networking, food and beverages6.30pm Introduce SEO Collective, Acknowledgement Of Traditional Owners, Introduction of Keynote Speakers, Sponsors6.30pm-6.55pm SEO news, algorithm updates, SERP volatility6.55pm -7.00pm Intermission7.00pm - 7.45pm Peter Macinkovic Keynote7.45pm - 8.00pm Q&amp;A8.00pm Networking and beveragesRSVP now and be there!Keynote Presentation: Peter Macinkovic"Dominating the World's Most Competitive Keywords (While Breaking Every SEO Rule)"What can a blind, translucent salamander living in a Texas cave teach us about SEO? More than you'd think.In this presentation, Peter Macinkovic shares the story of how he took Stake – already a billion-dollar company – from 99.99% brand traffic to dominating the world's most competitive search terms like "online casino" and "sports betting."And the W.E.I.R.D thing? Most of what we "know" about SEO comes from studying the wrong sample – and the industry's universal "best practices" might be leading you astray.Peter will reveal:Why 13,000 ranking factors don't matter when only 4 actually doHow failing Core Web Vitals didn't stop Stake from reaching #1Why most SEO "best practices" are written for environments completely different to yoursThe mechanical, systems-based approach that took 9 months to show results – then dominatedHow to identify which SEO rules to follow and which to break for your specific situationWhether you're an in-house SEO, agency professional, or business owner, this talk will challenge your assumptions about what actually drives rankings in competitive niches."The salamander adapted perfectly to its cave. That doesn't mean every cave is the same."Organisers:Nik Ranger - LinkedInPeter Macinkovic - LinkedInPaula Glynn - LinkedInRegan McGregor - LinkedInDejan Mladenovski - LinkedInSally Mills - LinkedInBackground:The SEO Collective has evolved from the original Melbourne SEO Meetup, which was started by David Ivanow. Throughout the years it was run by Chris Burgess, Peter Mead, Pam Meagher and Saijo George. SEO Collective today has blossomed into a vibrant hub for SEO enthusiasts to share ideas, discuss strategies, and establish connections in Melbourne, Sydney and Brisbane with over 3,000 members.Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.Whether you're a seasoned SEO consultant, a business owner keen to enhance your digital acumen, or a member of a larger agency, you'll find value in the SEO Collective Meetup.RSVP now to secure your free ticket!
- **Event URL**: https://allevents.in/melbourne/peter-macinkovic-competitive-seo-and-breaking-rules-melbourne-seo-meetup/100001980535768799
- **Event Categories**: Meetups, Contests, Sports, Workshops
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com.au%2Fe%2Fpeter-macinkovic-competitive-seo-breaking-rules-melbourne-seo-meetup-tickets-1980535768799
- **Ticket Price Range**: min: 0, max: 0, currency: AUD

## Event venue details

- **city**: Melbourne
- **state**: VI
- **country**: Australia
- **location**: lvl 3/271 Collins St
- **lat**: -37.8163089
- **long**: 144.9649265
- **full address**: lvl 3/271 Collins St, 271 Collins Street, Melbourne, Australia

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: SEO Collective (https://allevents.in/org/seo-collective/19154014)

## Event gallery

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## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 03 Feb, 2026 at 06:00 pm
- **Q**: Where is the event happening?
  - **A:** lvl 3/271 Collins St, 271 Collins Street, Melbourne, Australia
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 AUD
- **Q**: Who is organizing the event?
  - **A:** SEO Collective
- **Q**: What type of event is this?
  - **A:** Meetups, Contests, Sports, Workshops
- **Q**: Where can I find ticket details about Peter Macinkovic: Competitive SEO & Breaking Rules - Melbourne SEO Meetup ?
  - **A:** You can find ticket details about this event on AllEvents.

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