# Event Details - **Event Name**: Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup - **Event Start and End Date**: Tue, 14 Apr, 2026 at 06:00 pm – Tue, 14 Apr, 2026 at 09:00 pm (+10:00) - **Event Description**: Head of Google Shopping at Calibre9 on Feed Optimisation, Supplemental Feeds & Merchant Center + Latest SEO News + Free Food & DrinksAbout this EventWelcome to the Melbourne SEO Collective's April 2026 meetup! We're back at Easygo's office in the heart of Melbourne CBD for another evening of top-tier SEO insights, networking, and of course – free food and drinks!This month, Jaira Tagle, Head of Google Shopping & Ecommerce at Calibre9, takes the stage with her presentation on "Organic Google Shopping."Don't forget to RSVP and secure your spot for this essential session!Important: Only RSVP'd attendees can attend, so please confirm your attendance by midday, Monday April 13th!Hosts:Nik Ranger - Senior SEO ConsultantRunning sheet:6pm - 6.30pm Networking, food and beverages6.30pm Introduce SEO Collective, Acknowledgement Of Traditional Owners, Introduction of Keynote Speakers, Sponsors6.30pm-6.55pm SEO news, algorithm updates, SERP volatility6.55pm -7.00pm Intermission7.00pm - 7.45pm Jaira Tagle Keynote7.45pm - 8.00pm Q&A8.00pm Networking and beveragesRSVP now and be there!Keynote Presentation: Jaira Tagle & Lachlan Cowie"Organic Google Shopping"This April, we're thrilled to welcome Jaira Tagle, Head of Google Shopping & Ecommerce as well as Lachlan Cowie, Senior SEO Specialist at Calibre9, as our featured speakers.Jaira and Lachlan will dive into the world of Organic Google Shopping – a critical but often overlooked traffic channel for ecommerce websites.They'll cover feed optimisation, supplemental feeds, and Merchant Center setup, giving you a practical understanding of how to leverage Google Shopping's free listings to drive meaningful organic traffic.Whether you're agency-side working with ecommerce clients or managing your own store, this is one you won't want to miss.Organisers:Nik Ranger - LinkedInPeter Macinkovic - LinkedInPaula Glynn - LinkedInRegan McGregor - LinkedInDejan Mladenovski - LinkedInSally Mills - LinkedInBackground:The SEO Collective has evolved from the original Melbourne SEO Meetup, which was started by David Ivanow. Throughout the years it was run by Chris Burgess, Peter Mead, Pam Meagher and Saijo George. SEO Collective today has blossomed into a vibrant hub for SEO enthusiasts to share ideas, discuss strategies, and establish connections in Melbourne, Sydney and Brisbane with over 3,000 members.Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.Whether you're a seasoned SEO consultant, a business owner keen to enhance your digital acumen, or a member of a larger agency, you'll find value in the SEO Collective Meetup.RSVP now to secure your free ticket! - **Event URL**: https://allevents.in/melbourne/jaira-tagle-lachlan-cowie-organic-google-shopping-melbourne-seo-meetup/100001985704085373 - **Event Categories**: digital-marketing, shopping, meetups, workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Melbourne - **state**: VI - **country**: Australia - **location**: lvl 3/271 Collins St - **lat**: -37.8163089 - **long**: 144.9649265 - **full address**: lvl 3/271 Collins St, 271 Collins Street, Melbourne, Australia ## Event gallery - **Alt text**: Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup - **Image URL**: https://cdn-az.allevents.in/events1/banners/2fde09c9aa13a052fa57da6af50463add0ca9543a5083b8ad89f346f46a690ce-rimg-w1200-h679-dcfeffff-gmir.jpg?v=1774521510 ## FAQs - **Q**: When and where is Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup being held? - **A:** Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup takes place on Tue, 14 Apr, 2026 at 06:00 pm to Tue, 14 Apr, 2026 at 09:00 pm at lvl 3/271 Collins St, 271 Collins Street, Melbourne, Australia. - **Q**: Who is organizing Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup? - **A:** Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup is organized by SEO Collective. - **Q**: Who is this event for? Is it right for me? - **A:** Jaira Tagle + Lachlan Cowie: Organic Google Shopping - Melbourne SEO Meetup is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Melbourne, this event is thoughtfully curated to deliver a standout experience worth every moment. 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