# Event Details - **Event Name**: Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne - **Event Start and End Date**: Thu, 11 Dec, 2025 at 09:00 am – Thu, 25 Jun, 2026 at 05:00 pm - **Event Description**: Build ads that work! Learn the art of keyword planning, ad writing, and performance tracking in this one-day power workshop.About this EventBring your team and save:1. Groups of three or more receive a 10% discount2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.Duration: 1 Full Day (8 Hours)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs/Training HoursCertification: Course Completion CertificateRefreshments: Lunch, Snacks and beverages will be provided during the sessionCourse Overview:This Google Ads – Essential course is designed to equip you with the core skills required to build, launch, and optimize powerful online advertising campaigns. Whether you're a marketer or business owner, you will gain hands-on experience with audience targeting, keyword strategy, and budget optimization to ensure your ads perform effectively. Learn how to track conversions, measure success, and grow your business using the world’s most powerful advertising platform—Google Ads.Learning Objectives:By the end of this course, you will be able to:Create and structure effective Google Ads campaigns from scratchConduct strategic keyword research for high-intent audience reachWrite compelling ad copy to increase clicks and conversionsUtilize bidding and budgeting techniques to maximize ROIImplement conversion tracking and optimize performance with data insightsWho can Attend?Digital marketersSmall business owners and entrepreneursMarketing analystsWhy Choose this Course?If you're looking to grow your brand visibility, generate qualified leads, or scale your online sales, this Google Ads course is the perfect fit. We not only teach you how to run ads, but also how to measure success and make data-driven decisions. With real-world examples, expert insights, and hands-on practice, this course helps you gain the confidence to manage budgets effectively and achieve superior ad performance. Join us and learn to leverage Google Ads as a strategic marketing tool for long-term business growth.©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Looking to empower your marketing team with Google Ads expertise?We offer customized in-house training tailored to your business needs. Want to craft industry-specific campaigns or refine your in-house PPC strategy? Our expert trainers can adapt content to suit your goals, ensuring your team gains practical skills to succeed in a competitive digital landscape.Contact us today to schedule a customized in-house, face-to-face session: https://cdn-az.allevents.in/events7/banners/f73eab30-d017-11f0-83ae-936a8ea2defc-rimg-w983-h740-dc497aa8-gmir.jpg https://cdn-az.allevents.in/events4/banners/f775e7d0-d017-11f0-83ae-936a8ea2defc-rimg-w983-h740-dcd6d1c3-gmir.jpg https://cdn-az.allevents.in/events6/banners/f7ab4fb0-d017-11f0-83ae-936a8ea2defc-rimg-w1200-h678-dcffffff-gmir.jpg https://cdn-az.allevents.in/events7/banners/f7e48820-d017-11f0-80e4-a5f23ff97372-rimg-w983-h740-dc91938d-gmir.jpg https://cdn-az.allevents.in/events5/banners/f81498d0-d017-11f0-80e4-a5f23ff97372-rimg-w1200-h392-dcffffff-gmir.jpg https://cdn-az.allevents.in/events5/banners/f84063c0-d017-11f0-83ae-936a8ea2defc-rimg-w1200-h697-dcffffff-gmir.jpg AgendaModule 1: Introduction to Google AdsInfo: • Importance of PPC in modern marketing • Overview of Google Ads platforms and networks • Key terminology and campaign types • Activity Module 2: Setting Up Your First CampaignInfo: • Account and campaign structure • Campaign objectives and settings • Budget allocation basics • ExersiseModule 3: Keyword Research & Match TypesInfo: • Understanding keyword intent • Keyword planning tools • Match types: broad, phrase, exact • Hands-on taskModule 4: Compelling Ad CopywritingInfo: • Elements of high-performing ads • Strategies for effective CTAs • Ad extensions and optimization tips • ExerciseModule 5: Bidding Strategies & BudgetingInfo: • Smart bidding vs manual bidding • CPC, CPM, CPA explained • Budget pacing and optimization • Scenario-based PracticeModule 6: Audience Targeting TechniquesInfo: • Demographic and interest targeting • Remarketing audiences • Geo-targeting and scheduling • Activity Module 7: Conversion Tracking & AnalyticsInfo: • Installing conversion tags • Understanding key performance metrics • Linking Google Ads with Google Analytics • ActivityModule 8: Performance OptimizationInfo: • A/B testing ads • Search term analysis and negative keywords • Quality Score improvement tips • ActivityModule 9: Measuring & Reporting SuccessInfo: • Creating effective reports • ROAS and ROI calculations • Client and stakeholder communication • Case study - **Event URL**: https://allevents.in/melbourne/google-ads-essentials-boost-your-marketing-1-day-in-melbourne/100001975264405008 - **Event Categories**: Workshops, Art, Business, Entertainment, performances - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 600.62, max: 773.21, currency: AUD ## Event venue details - **city**: Melbourne - **state**: VI - **country**: Australia - **location**: Regus 120 Collins Street - **lat**: -37.8107359 - **long**: 144.966442 - **full address**: Regus 120 Collins Street, MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street, Australia ## Event gallery - **Alt text**: Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne - **Image URL**: https://cdn-az.allevents.in/events6/banners/f25e1fc7740049c65b104494b21de94fd3d0ddf1e77ff27493b6b1a3acfe9323-rimg-w800-h602-dc2f2b31-gmir.jpg?v=1764746183 ## FAQs - **Q**: When and where is Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne being held? - **A:** Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne takes place on Thu, 11 Dec, 2025 at 09:00 am to Thu, 25 Jun, 2026 at 05:00 pm at Regus 120 Collins Street, MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street, Australia. - **Q**: Who is organizing Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne? - **A:** Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne is organized by MG Aussie. - **Q**: Who is this event for? Is it right for me? - **A:** Google Ads Essentials: Boost Your Marketing, 1 Day in Melbourne is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Melbourne, this event is thoughtfully curated to deliver a standout experience worth every moment. 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