# Event Details - **Event Name**: Go-To-Market Blueprint: Hands-On 1 Day Workshop in Melbourne - **Event Start and End Date**: Mon, 08 Dec, 2025 at 09:00 am – Tue, 16 Jun, 2026 at 05:00 pm (+11:00) - **Event Description**: Want to turn your product into a market winner? Learn how to craft, launch, and measure GTM strategies that accelerate business growth.About this EventBring your team and save:1. Groups of three or more receive a 10% discount2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.Duration: 1 Full Day (8 Hours)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs/Training HoursCertification: Course Completion CertificateRefreshments: Lunch, Snacks and beverages will be provided during the sessionCourse Overview:This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.Learning Objectives:By the end of this course, you will be able to:Understand core GTM frameworks and tools for product successIdentify target markets and define compelling value propositionsDevelop pricing strategies that align with customer needsCoordinate sales, marketing, and product for unified executionPlan, launch, and evaluate GTM strategies using measurable KPIsWho can Attend?Product managersMarketing professionalsSales leadersBusiness development managersStartup founders and entrepreneursWhy Choose this Course?Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Does your organization need a customized Go-To-Market strategy workshop?We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.Contact us today to schedule a customized in-house, face-to-face session: https://cdn-az.allevents.in/events10/banners/0264d340-d018-11f0-9ccf-e72eb847d56d-rimg-w983-h740-dc497aa8-gmir.jpg https://cdn-az.allevents.in/events10/banners/0290ec50-d018-11f0-83ae-936a8ea2defc-rimg-w983-h740-dcd6d1c3-gmir.jpg https://cdn-az.allevents.in/events4/banners/02ca99f0-d018-11f0-83ae-936a8ea2defc-rimg-w1200-h678-dcffffff-gmir.jpg https://cdn-az.allevents.in/events1/banners/02f7c470-d018-11f0-9ccf-e72eb847d56d-rimg-w983-h740-dc91938d-gmir.jpg https://cdn-az.allevents.in/events8/banners/03295bc0-d018-11f0-80e4-a5f23ff97372-rimg-w1200-h392-dcffffff-gmir.jpg https://cdn-az.allevents.in/events9/banners/0366d9f0-d018-11f0-83ae-936a8ea2defc-rimg-w1200-h697-dcffffff-gmir.jpg AgendaModule 1: Introduction to Google AdsInfo: • Importance of PPC in modern marketing • Overview of Google Ads platforms and networks • Key terminology and campaign types • Activity Module 2: Setting Up Your First CampaignInfo: • Account and campaign structure • Campaign objectives and settings • Budget allocation basics • ExersiseModule 3: Keyword Research & Match TypesInfo: • Understanding keyword intent • Keyword planning tools • Match types: broad, phrase, exact • Hands-on taskModule 4: Compelling Ad CopywritingInfo: • Elements of high-performing ads • Strategies for effective CTAs • Ad extensions and optimization tips • ExerciseModule 5: Bidding Strategies & BudgetingInfo: • Smart bidding vs manual bidding • CPC, CPM, CPA explained • Budget pacing and optimization • Scenario-based PracticeModule 6: Audience Targeting TechniquesInfo: • Demographic and interest targeting • Remarketing audiences • Geo-targeting and scheduling • Activity Module 7: Conversion Tracking & AnalyticsInfo: • Installing conversion tags • Understanding key performance metrics • Linking Google Ads with Google Analytics • ActivityModule 8: Performance OptimizationInfo: • A/B testing ads • Search term analysis and negative keywords • Quality Score improvement tips • ActivityModule 9: Measuring & Reporting SuccessInfo: • Creating effective reports • ROAS and ROI calculations • Client and stakeholder communication • Case study - **Event URL**: https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098 - **Event Categories**: Workshops, Business, Entertainment, performances - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fgo-to-market-blueprint-hands-on-1-day-workshop-in-melbourne-tickets-1975266441098 - **Ticket Price Range**: min: 600.62, max: 773.21, currency: AUD ## Event venue details - **city**: Melbourne - **state**: VI - **country**: Australia - **location**: Regus 120 Collins Street - **lat**: -37.8107359 - **long**: 144.966442 - **full address**: Regus 120 Collins Street, MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street, Australia ## Event Organizer details - **affiliate_id**: 10 - **organizer**: MG Aussie (https://allevents.in/org/mg-aussie/26713862) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events6/banners/c62d86056a12640ddf4a198bc5094bf26a54b022d569cfaf9d903b4b87b953eb-rimg-w800-h602-dc2f2b31-gmir.jpg?v=1764746204 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events6/banners/96328df08dd6483d98a1f8603e78e23edb4a9e187a8742869e72f8f2bf659b33-rimg-w400-h400-dc2f2c31-gmir.jpg?v=1764746204 ## FAQs - **Q**: When is the event happening? - **A:** Mon, 08 Dec, 2025 at 09:00 am (+11:00) - **Q**: Where is the event happening? - **A:** Regus 120 Collins Street, MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street, Australia - **Q**: What is the ticket price? - **A:** starting from 600.62 up to 773.21 AUD - **Q**: Who is organizing the event? - **A:** MG Aussie - **Q**: What type of event is this? - **A:** Workshops, Business, Entertainment, performances - **Q**: Where can I find ticket details about Go-To-Market Blueprint: Hands-On 1 Day Workshop in Melbourne ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Go-To-Market Blueprint: Hands-On 1 Day Workshop in Melbourne", "image": "https://cdn-az.allevents.in/events6/banners/c62d86056a12640ddf4a198bc5094bf26a54b022d569cfaf9d903b4b87b953eb-rimg-w800-h602-dc2f2b31-gmir.jpg?v=1764746204", "startDate": "2025-12-08T09:00:00+11:00", "endDate": "2026-06-16T17:00:00+11:00", "url": "https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Regus 120 Collins Street", "address": { "@type": "PostalAddress", "streetAddress": "MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street", "postalCode": "3000", "addressLocality": "Melbourne", "addressRegion": "VI", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-37.8107359", "longitude": "144.966442" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Want to turn your product into a market winner? Learn how to craft, launch, and measure GTM strategies that accelerate business growth.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-12-03", "availabilityEnds": "2026-06-16T17:00:00+11:00", "validFrom": "2025-12-03", "lowPrice": "600.62", "highPrice": "773.21", "price": "600.62", "url": "https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-12-03", "availabilityEnds": "", "validFrom": "2025-12-03", "url": "https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098", "price": "600.62", "name": "Group Registration Fee" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-12-03", "availabilityEnds": "", "validFrom": "2025-12-03", "url": "https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098", "price": "667.32", "name": "Early Bird Fee" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-12-03", "availabilityEnds": "", "validFrom": "2025-12-03", "url": "https://allevents.in/melbourne/go-to-market-blueprint-hands-on-1-day-workshop-in-melbourne/100001975266441098", "price": "773.21", "name": "Standard Fee" } ], "organizer": [ { "@type": "Organization", "name": "MG Aussie", "url": "https://allevents.in/org/mg-aussie/26713862", "description": "Why Partnering with MGAUSSIE Works for YouFuture-Ready Workforce: Equip your team with up-to-date technical skills in data analytics, cybersecurity, and more to stay ahead in a competitive market.Practical, Hands-On Training: Ensure learning translates into action with project-based, interactive modules.Wide Industry Reach: Join a network of over 15,000 upskilled professionals and leading organizations who trust our expertise.Flexible Delivery Methods: Choose from a variety of learning modes—including virtual labs, self-paced courses, and in-person workshops—tailored for your convenience.Industry-Aligned Content: Benefit from courses developed in collaboration with leading tech partners, ensuring maximum relevance and applicability.Popular courses:Grant Writing EssentialsPublic SpeakingTrain-The-TrainerInternet Marketing FundamentalsOrganizational Skills" } ] } ] ```