# Event Details - **Event Name**: Beyond the Content Factory: Internal Comms as a Strategic Force - **Event Start and End Date**: Thu, 23 Jul, 2026 at 05:30 pm – Thu, 23 Jul, 2026 at 08:30 pm - **Event Description**: Discover how internal communications is evolving beyond content creation in the age of AI, organisational change and information overload.About this EventBeyond the Content Factory: Internal Comms as a Strategic Force is brought to you by IABC Victoria and Workvivo by Zoom.Join us for an evening of candid conversation with senior communications leaders as we explore how the internal communications profession is being reshaped by AI, shifting workforce expectations and the growing demand for communicators who drive real business impact, not just content output.Too often, communications teams are measured by volume: newsletters sent, intranet posts published and campaigns delivered. But in a world of information overload and constant organisational change, producing more is no longer enough.Our panel will share practical insights into how communicators can move beyond content creation to become trusted strategic advisers within their organisations.In this session, you'll explore how to:• Navigate the impact of AI on the internal communications profession.• Build trust and credibility with employees and senior leaders.• Adapt your communication approach for a multigenerational workforce.• Identify the most effective channels for engaging employees.• Shift your focus from content volume to measurable business impact.Following the discussion, continue the conversation over drinks and canapés while connecting with Melbourne's communication community.Agenda?: 05:30 PM - 06:00 PMRegistration opens?: 06:00 PM - 06:45 PMPanel discussion presented by Workvivo ?: 06:45 PM - 08:30 PMNetworking – Food and drinks provided - **Event URL**: https://allevents.in/melbourne/beyond-the-content-factory-internal-comms-as-a-strategic-force/100001992710044385 - **Event Categories**: business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 75.28, max: 75.28, currency: AUD ## Event venue details - **city**: Melbourne - **state**: VI - **country**: Australia - **location**: QT Melbourne - **lat**: -37.8133658 - **long**: 144.9680647 - **full address**: QT Melbourne, 133 Russell Street, Melbourne, Australia ## Event gallery - **Alt text**: Beyond the Content Factory: Internal Comms as a Strategic Force - **Image URL**: https://cdn-az.allevents.in/events3/banners/cbec47537d14141cdff2c070eb4e16f415a9757f2ae20e99e89996287b371744-rimg-w1200-h600-dcffffff-gmir.jpg?v=1783360857 ## FAQs - **Q**: When and where is Beyond the Content Factory: Internal Comms as a Strategic Force being held? - **A:** Beyond the Content Factory: Internal Comms as a Strategic Force takes place on Thu, 23 Jul, 2026 at 05:30 pm to Thu, 23 Jul, 2026 at 08:30 pm at QT Melbourne, 133 Russell Street, Melbourne, Australia. - **Q**: Who is organizing Beyond the Content Factory: Internal Comms as a Strategic Force? - **A:** Beyond the Content Factory: Internal Comms as a Strategic Force is organized by IABC Victoria. - **Q**: Who is this event for? Is it right for me? - **A:** Beyond the Content Factory: Internal Comms as a Strategic Force is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Melbourne, this event is thoughtfully curated to deliver a standout experience worth every moment. If Beyond the Content Factory: Internal Comms as a Strategic Force sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Beyond the Content Factory: Internal Comms as a Strategic Force", "image": "https://cdn-az.allevents.in/events3/banners/cbec47537d14141cdff2c070eb4e16f415a9757f2ae20e99e89996287b371744-rimg-w1200-h600-dcffffff-gmir.jpg?v=1783360857", "startDate": "2026-07-23", "endDate": "2026-07-23", "url": "https://allevents.in/melbourne/beyond-the-content-factory-internal-comms-as-a-strategic-force/100001992710044385", "location": { "@type": "Place", "name": "QT Melbourne", "address": { "@type": "PostalAddress", "streetAddress": "133 Russell Street", "postalCode": "3000", "addressLocality": "Melbourne", "addressRegion": "VI", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-37.8133658", "longitude": "144.9680647" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Discover how internal communications is evolving beyond content creation in the age of AI, organisational change and information overload.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-08-28", "availabilityEnds": "2026-07-23", "validFrom": "2026-08-28", "lowPrice": "75.28", "highPrice": "75.28", "price": "75.28", "url": "https://allevents.in/melbourne/beyond-the-content-factory-internal-comms-as-a-strategic-force/100001992710044385" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-08-28", "availabilityEnds": "", "validFrom": "2026-08-28", "url": "https://allevents.in/melbourne/beyond-the-content-factory-internal-comms-as-a-strategic-force/100001992710044385", "price": "75.28", "name": "Non-member" } ], "organizer": [ { "@type": "Organization", "name": "IABC Victoria", "url": "https://allevents.in/org/iabc-victoria/24308532", "description": "IABC Victoria is the ultimate professional association for communicators in Victoria.As one of the largest chapters of the International Association of Business Communicators outside of North America, we provide members with professional development opportunities, local and global networking events and exclusive resources to stay ahead of the curve in the dynamic world of communication." } ] } ] ```