Ice Cream & Artisan Food Show 2026

The Ice Cream & Artisan Food Show 2026, the UK’s only dedicated trade event for the ice cream industry, is back for another round of showcasing the sweetest desserts the country has to offer!

Hosted by the Ice Cream Alliance, the trade show is an unmissable platform for ice cream professionals and enthusiasts to connect with the people and trends shaping the future of the industry.

After the success of the 2025 show, which welcomed over 6,500 trade visitors, the show will return on the 3rd-4th February at NEC Birmingham.

Last year’s event delivered impressive results:

• £28,000 – the average order value placed at the show
• More than 80% of visitors placed future orders post-show
• 85% of attendees had direct purchasing authority

The 2026 show will have a newly-introduced Demonstration Area, which will showcase:

• Inspiring ice cream
• Innovative gelato
• New flavours and trends for 2026/2027
• Coffee and latte art demos
• Hot offerings - quick and cost effective

A star-studded lineup of speakers will also be at the show, including:

• Sara Davis MBE of Dragons Den & Business Woman
• Entrepreneur James Sinclair on business expansion.
• And more experts on franchising your ice cream business, marketing & social media.

The Ice Cream Alliance has an historic connection with the ice cream businesses of the UK. The annual trade show is a highlight of the calendar, offering invaluable networking opportunities and industry insights.

With the top buyers, suppliers, wholesalers, parlours, restaurants and businesses in the ice cream industry in attendance, the 2026 Ice Cream & Artisan Food Show is sure to impress!

Reflecting on this year’s show, Catherine McNeil, The Ice Cream Alliance’s Director of Operations, says,  “Last year, the trade show moved to the NEC Birmingham – a larger and more connected venue that reflects the growth of the event. This year, we hope to be even bigger and better, offering more to our members and helping to grow the UK’s ice cream industry.”

Also check out other Exhibitions in Marston Green, Business events in Marston Green, Arts events in Marston Green.