# Event Details

- **Event Name**: The Retail Power Shift
- **Event Start and End Date**: Wed, 15 Jul, 2026 at 09:00 am – Wed, 15 Jul, 2026 at 12:00 pm
- **Event Description**: A masterclass for senior FMCG marketers on maximising retailer partnerships and proving campaign effectivenessAbout this EventThe Retail Power ShiftHow to unlock energy, creativity & effectiveness at the FMCG shelf“Seriously… how did they get that away?”Why does one brand secure the big retail moment, while another is left fighting for a feature?That gap isn’t luck. It’s strategy. And increasingly, it’s creativity.Retail has rewritten the rules. Retailers want exclusives. Differentiation. Tailored activity built around their shoppers and their priorities. A national plan alone won’t unlock the biggest retail opportunities.This session introduces Customerisation: the shift winning FMCG brands are making from mass planning to precision retailer partnerships.We’ll unpack what it is, why it matters now and share the playbook for unlocking energy, creativity and effectiveness at the shelf.We’ll also reveal exclusive findings from the Energy Index, our proprietary tool measuring what truly drives retail media performance. After testing 500 retail activations across categories, we’ll show which creative drives disproportionate ROI and which simply blends into the shelf.You’ll learn how to:• Align to retailer priorities• Secure standout omnichannel activations• Tailor creative without brand compromise• Build long-term customer value• Prove effectiveness at shelfFeaturing examples from Nestle, Arla, Kellanova, Essity, Froneri and more, we’ll show how bold, strategically aligned creativity is unlocking retail differentiation and commercial growth.So next time you see that activation and think, seriously… how did they get that away?You’ll know.Speakers (further panellists TBC):Emma Shannon - Shopper Activation Lead, NestléSarah Corrigan - Senior Global Brand Manager - Lurpak at Arla FoodsBeth Brushett - Senior Brand Activation Manager - Pringles at KellanovaLorna Hawtin – Chief Strategy Officer, ZEALSam James – Head of Retail & Connected Commerce, ZEALAgenda:9:00am – Arrival & Breakfast9:30am – Welcome9:35am – The Retail Power ShiftHow retailer expectations have changed and why mass planning is no longer enough to unlock growth10:00am – The Customerisation PlaybookPractical strategies to align with retailers, unlock exclusives and drive effectivenessIncluding exclusive Energy Index findings, pinpointing the drivers of creative effectiveness and ROI at shelf10:25am – Break10:50am – Panel: FMCG Marketing LeadersHow retailer demands are reshaping strategy, creativity and commercial success11:30am – Coffee & Chats
- **Event URL**: https://allevents.in/manchester/the-retail-power-shift/100001991042729401
- **Event Categories**: fitness
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 3 hours
  - Location: Soho House Manchester
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Manchester
- **state**: EN
- **country**: United Kingdom
- **location**: Soho House Manchester
- **lat**: 53.4783556
- **long**: -2.2547132
- **full address**: Soho House Manchester, 4 Atherton Street, Manchester, United Kingdom

## Event gallery

- **Alt text**: The Retail Power Shift
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/ee6c457b6f33e65ca61522dc340d324a2fc5762021308effd89e5382544b0da9-rimg-w1200-h600-dcd8498d-gmir.jpg?v=1781063400

## FAQs

- **Q**: When and where is The Retail Power Shift being held?
  - **A:** The Retail Power Shift takes place on Wed, 15 Jul, 2026 at 09:00 am to Wed, 15 Jul, 2026 at 12:00 pm at Soho House Manchester, 4 Atherton Street, Manchester, United Kingdom.
- **Q**: Who is organizing The Retail Power Shift?
  - **A:** The Retail Power Shift is organized by ZEAL Creative.
- **Q**: Who is this event for? Is it right for me?
  - **A:** The Retail Power Shift is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Manchester, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Retail Power Shift sounds like your kind of event, don't wait - spots fill up fast.

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