# Event Details - **Event Name**: How to Talk About Your Business With Confidence: PR Story Sell - **Event Start and End Date**: Wed, 23 Sep, 2026 at 09:30 am – Wed, 23 Sep, 2026 at 01:00 pm (+01:00) - **Event Description**: Turn Your Journey Into a Business People Care About. Learn the exact framework to craft, tell and refine your founder story so it resonates.About this EventAll attendees must complete this Build A Business to be able to join the workshop. If you have not previously submitted a Build A Business Registration Form, please complete after booking your place.Please arrive between 9:30-10:00am for networking and registration. Workshop starts at 10:00am.Please note: To be eligible for this workshop you must be a Greater Manchester resident or the owner of a Greater Manchester located business.PR Story Sell: Turn Your Journey Into a Business People Care AboutEvery founder has a story that matters. Most never learn to tell it in a way that makes strangers care enough to invest or buy.You might be experiencing this:Do you feel self-indulgent talking about your own journey?Do you struggle to articulate why your business matters beyond what you sell?Do investors or clients not quite "get" what makes you different?In this three-hour workshop, you'll learn the exact framework to craft, tell, and refine your founder story so it resonates with the people who matter most.Led by Richard Ford, an executive communications strategist who helps founders stop sounding like marketers and start sounding like themselves, this workshop teaches you the narrative structures that turn your entrepreneurial journey into your unfair competitive advantage.At this session you will learn how to:Identify the turning points in your journey that build credibility with your specific audienceStructure your origin story so it creates trust and differentiation, not just connectionCommunicate what makes you different in a way that feels authentic and compellingOvercome the discomfort of "selling yourself" while staying grounded in your valuesAdapt your story for different audiences: investors, customers, team members, mediaDeliver your story with presence and confidence so people actually remember youBy the end of this three hours, you'll walk away with:A draft of your founder story, structured and tested and ready to deployThree proof points that validate your positioningConfidence that your story is an asset, not an indulgenceWhether you're pitching investors, building your brand, or scaling with intention, this workshop transforms how you talk about your business, so investors, customers, and partners finally understand what makes you different.To join this workshop you or your business needs to reside within one of the ten GM authorities: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.You also need to be:The owner of the businessORAn aspiring entrepreneur with a business idea you want to develop.PLEASE NOTE: The Build A Business programme of funded workshops have limited places. Failure to attend on two separate occasions without prior cancellation will result in you being blocked from attending future workshops. This is due to the cost of setting up each workshop and making preparations based on the number of sign-ups. This includes Know Your Customer; IP - Protect Your Assets; Business Basics; and Marketing: The Essentials.For more information about Build A Business, go to:www.buildabusinessgm.orgBuild A Business in GM Libraries is partly funded by the UK Government.Agenda🕑: 09:30 AM - 10:00 AMRegistration & Networking🕑: 10:00 AM - 01:00 PMWorkshop - **Event URL**: https://allevents.in/manchester/how-to-talk-about-your-business-with-confidence-pr-story-sell/100001994549622613 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: BIPC Seminar Studio, 2nd Floor - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Manchester - **state**: EN - **country**: United Kingdom - **location**: BIPC Seminar Studio, 2nd Floor - **lat**: 53.4780605 - **long**: -2.244665599999962 - **full address**: BIPC Seminar Studio, 2nd Floor, Central Library, Manchester, United Kingdom ## Event gallery - **Alt text**: How to Talk About Your Business With Confidence: PR Story Sell - **Image URL**: https://cdn-az.allevents.in/events1/banners/39d1a2f2baea96cd4b8f0e24be03ab61b3aed4149d4b0f202ab06f0701e9f188-rimg-w1200-h600-dcfafcfb-gmir.jpg?v=1784941087 ## FAQs - **Q**: When and where is How to Talk About Your Business With Confidence: PR Story Sell being held? - **A:** How to Talk About Your Business With Confidence: PR Story Sell takes place on Wed, 23 Sep, 2026 at 09:30 am to Wed, 23 Sep, 2026 at 01:00 pm at BIPC Seminar Studio, 2nd Floor, Central Library, Manchester, United Kingdom. - **Q**: Who is organizing How to Talk About Your Business With Confidence: PR Story Sell? - **A:** How to Talk About Your Business With Confidence: PR Story Sell is organized by Business & IP Centre Greater Manchester. - **Q**: Who is this event for? Is it right for me? - **A:** How to Talk About Your Business With Confidence: PR Story Sell is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Manchester, this event is thoughtfully curated to deliver a standout experience worth every moment. 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