# Event Details - **Event Name**: Build A Business: Marketing - The Essentials - **Event Start and End Date**: Thu, 19 Nov, 2026 at 09:30 am – Thu, 19 Nov, 2026 at 01:00 pm (+00:00) - **Event Description**: Understand marketing's must-know basics to get your business out there and noticedAbout this EventImportant information:All attendees must complete this Build A Business to be able to join the workshop. If you have not previously submitted a Build A Business Registration Form, please complete after booking your place.Please arrive between 9:30-10:00am for networking and registration. Workshop starts at 10:00am.To be eligible for this workshop, you must be a Greater Manchester resident or the owner of a Greater Manchester located business within the following GM authorities: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, or Wigan.Marketing - The EssentialsJoin Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build A Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.The workshop will cover:Understanding your customers/customer segmentationBuilding an effective marketing strategyPlanning marketing campaignsBuilding a brand through consistent marketingSimple search engine optimisation (SEO) techniquesCreating effective social media contentThey'll also be on hand to answer any specific marketing questions about your business.PLEASE NOTE: The Build A Business programme of funded workshops have limited places. Failure to attend on two separate occasions without prior cancellation will result in you being blocked from attending future workshops. This is due to the cost of setting up each workshop and making preparations based on the number of sign-ups. This includes Know Your Customer; IP - Protect Your Assets; Business Basics; and Marketing: The Essentials.For more information go to: www.buildabusinessgm.orgAgenda🕑: 09:30 AM - 10:00 AMNetworking & Registration🕑: 10:00 AM - 01:00 PMWorkshop - **Event URL**: https://allevents.in/manchester/build-a-business-marketing-the-essentials/100001994545642709 - **Event Categories**: workshops, business, digital-marketing - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: Business & IP Centre, 2nd floor - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Manchester - **state**: EN - **country**: United Kingdom - **location**: Business & IP Centre, 2nd floor - **lat**: 53.47766 - **long**: -2.24387999999999 - **full address**: Business & IP Centre, 2nd floor, Manchester Central Library, Manchester, United Kingdom ## Event gallery - **Alt text**: Build A Business: Marketing - The Essentials - **Image URL**: https://cdn-az.allevents.in/events7/banners/95a0ee8df025d8a39302fee9888961a4d7808090e642e5398318b069caaa502e-rimg-w1200-h600-dcfafcfb-gmir.jpg?v=1784941095 ## FAQs - **Q**: When and where is Build A Business: Marketing - The Essentials being held? - **A:** Build A Business: Marketing - The Essentials takes place on Thu, 19 Nov, 2026 at 09:30 am to Thu, 19 Nov, 2026 at 01:00 pm at Business & IP Centre, 2nd floor, Manchester Central Library, Manchester, United Kingdom. - **Q**: Who is organizing Build A Business: Marketing - The Essentials? - **A:** Build A Business: Marketing - The Essentials is organized by Business & IP Centre Greater Manchester. - **Q**: Who is this event for? Is it right for me? - **A:** Build A Business: Marketing - The Essentials is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Manchester, this event is thoughtfully curated to deliver a standout experience worth every moment. 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