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BIMA NW Roundtable | Entertain me or else: How Gen Z is changing everything

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BIMA NW Roundtable | Entertain me or else: How Gen Z is changing everything


Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine's Fabio Torlini discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

Fabio Torlini leads WP Engine’s strategy, revenue growth and operations in the EMEA region. With nearly 20 years experience in the hosting and cloud industries, Fabio has a thorough understanding of all aspects of IT B2B sales, marketing, scaling operations in Europe and management. He held business leadership roles at Cinven, Rackspace, XO Communications and GX Networks.

https://www.linkedin.com/in/fabiotorlini/

We are being hosted by MediaChain and will also have the opportunity to hear from Alex Ayin - Commercial Director at Media Chain and George MacGill - Head of Innovation. 

Media Chain is a global social-first publishing house that works with leading brands such as Amazon, ASOS, Superdry and Universal. Alex Ayin heads up the strategic partnerships team to ensure continuous revenue growth for Media Chain. Alex is a psychology enthusiast, with extensive knowledge in how the brain can influence and inform marketing decisions. 

https://www.linkedin.com/in/alex-james-ayin-44385734/

George MacGill's team of experts have masterminded a number of industry-firsts and made a name for themselves as social media pioneers. George has an incredible eye for how human behaviour shapes the adoption and change of new technologies. His remarkable digital intuition has kept Media Chain at the forefront of the social landscape, helping the global brands they work for to create the conversation online. 

https://www.linkedin.com/in/george-macgill-bab687168/


Agenda:

8.30am - Arrive, coffee and networking

8.45am - Talks kick off

10am - Talks end


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