# Event Details

- **Event Name**: Masterclass I AI in Marketing: The Full Picture
- **Event Start and End Date**: Thu, 18 Jun, 2026 at 06:30 pm – Thu, 18 Jun, 2026 at 09:00 pm
- **Event Description**: Masterclass I AI in Marketing: The Full PictureAbout this EventMost AI in marketing is still taught in silos. AI for analytics, AI for ads, AI for content. Useful, but incomplete.Modern marketing does not work that way. It is end-to-end. From research and product design to campaign execution and decision-making, AI is reshaping the entire system — join this masterclass to understand how.What we will cover: The evolution from digital marketing to agentic marketing over the past ten years, and the shift from a channel-, tool- and automation-driven approach to a new scenario powered by AI, agents and systemsThe impact of this evolution on professional profiles in marketing and communications, as traditional roles evolve and new hybrid, strategic profiles emergeThe initiatives IE is launching to address this transformation, such as the AI Marketing Lab, combining marketing, artificial intelligence and real client projects in a hands-on learning experienceAgenda18:30 – 18:45 | Registration18:45 – 19:00 | Presentation – Dushinka Karani, Vice Dean of MarCom at IE University19:00 – 20:00 | Masterclass: AI in Marketing: The Full Picture – Iñaki Gorostiza, Co-founder & Head of Data at LIN3S and Professor at IE University20:00 – 20:15 | Meet Our Alumni & Students20:15 – 21:00 | Networking Cocktail Date: Thursday, June 18thTime: 18:30Location: María de Molina 31, MadridDon’t forget to register here to secure your spot.
- **Event URL**: https://allevents.in/madrid/masterclass-i-ai-in-marketing-the-full-picture/100001989457782783
- **Event Categories**: digital-marketing, artificial-intelligence
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 2 hours 30 minutes
  - Location: María de Molina
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: EUR

## Event venue details

- **city**: Madrid
- **state**: MD
- **country**: Spain
- **location**: María de Molina
- **lat**: 40.437836
- **long**: -3.6821721
- **full address**: María de Molina, Maria de Molina, 31, Madrid, Spain

## Event gallery

- **Alt text**: Masterclass I AI in Marketing: The Full Picture
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/ad218821e7cecf20140d3f82dc3b1a594f248dfafb8b423ee4d8db9ae0ff094d-rimg-w1200-h600-dc010165-gmir.jpg?v=1779007738

## FAQs

- **Q**: When and where is Masterclass I AI in Marketing: The Full Picture being held?
  - **A:** Masterclass I AI in Marketing: The Full Picture takes place on Thu, 18 Jun, 2026 at 06:30 pm to Thu, 18 Jun, 2026 at 09:00 pm at Maria de Molina, Maria de Molina, 31, Madrid, Spain.
- **Q**: Who is organizing Masterclass I AI in Marketing: The Full Picture?
  - **A:** Masterclass I AI in Marketing: The Full Picture is organized by IE Spain.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Masterclass I AI in Marketing: The Full Picture is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Madrid, this event is thoughtfully curated to deliver a standout experience worth every moment. If Masterclass I AI in Marketing: The Full Picture sounds like your kind of event, don't wait - spots fill up fast.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "Masterclass I AI in Marketing: The Full Picture",
        "image": "https://cdn-az.allevents.in/events1/banners/ad218821e7cecf20140d3f82dc3b1a594f248dfafb8b423ee4d8db9ae0ff094d-rimg-w1200-h600-dc010165-gmir.jpg?v=1779007738",
        "startDate": "2026-06-18",
        "endDate": "2026-06-18",
        "url": "https://allevents.in/madrid/masterclass-i-ai-in-marketing-the-full-picture/100001989457782783",
        "location": {
            "@type": "Place",
            "name": "María de Molina",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Maria de Molina, 31",
                "postalCode": "28006",
                "addressLocality": "Madrid",
                "addressRegion": "MD",
                "addressCountry": "ES"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "40.437836",
                "longitude": "-3.6821721"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Masterclass I AI in Marketing: The Full Picture",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "EUR",
                "availabilityStarts": "2026-09-05",
                "availabilityEnds": "2026-06-18",
                "validFrom": "2026-09-05",
                "lowPrice": "0.00",
                "highPrice": "0.00",
                "price": "0.00",
                "url": "https://allevents.in/madrid/masterclass-i-ai-in-marketing-the-full-picture/100001989457782783"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/SoldOut",
                "priceCurrency": "EUR",
                "availabilityStarts": "2026-09-05",
                "availabilityEnds": "",
                "validFrom": "2026-09-05",
                "url": "https://allevents.in/madrid/masterclass-i-ai-in-marketing-the-full-picture/100001989457782783",
                "price": 0,
                "name": "Masterclass I AI in Marketing: The Full Picture"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "IE Spain",
                "url": "https://allevents.in/org/ie-spain/17676646",
                "description": "IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations. Email us: iespain@ie.edu"
            }
        ]
    }
]
```