# Event Details - **Event Name**: A new era begins... The Audience Club. - Madrid Edition (en español) - **Event Start and End Date**: Tue, 22 Sep, 2026 at 05:00 pm – Tue, 22 Sep, 2026 at 08:30 pm - **Event Description**: Same heart. New blueprint. We are moving beyond the audience. In Madrid, we’ll unveil the next era. Event hosted by LinkedIn. In Spanish.About this EventESPAÑOL:Únete a la próxima (y última tal y como la conocemos ahora) edición de The Audience Club, by , que tendrá lugar en Madrid el 22 de septiembre, en una edición especial organizada con LinkedIn, quien será amfitrión del evento. Esta edición estará dedicada a las personas, plataformas, tecnologías, novedades y cambios en la regulación de la IA que están dando forma al futuro de las audiencias. El evento se celebrará íntegramente en español.Esta edición reunirá a creadores de contenido, publishers y expertos en medios, redes sociales, SEO, IA y regulación para explorar cómo están evolucionando las audiencias. Hablaremos sobre el auge del vídeo y la economía de los creadores, el papel cada vez más importante de las métricas sociales y los algoritmos, y cómo plataformas como Google están midiendo y entendiendo cada vez más la actividad y los contenidos sociales. El evento está patrocinado por Ahrefs, Valqaria, Keytrends y cuenta con CLABE como entidad colaboradora.También abordaremos la regulación de la IA y el EU AI Act, incluyendo las nuevas normas de transparencia que entraron en vigor el 2 de agosto, y qué implican para creadores, publishers y medios. Contaremos con la visión de expertos en regulación y con ejemplos reales de la industria.Pero Madrid será mucho más que conversaciones.Será el punto de encuentro de la próxima generación de The Audience Club.Mismo corazón. Nuevo rumbo.Esta edición será el momento para desvelar una nueva era de The Audience Club: una visión más amplia, una nueva dirección y todo lo que está por venir para la comunidad.Te esperan paneles con expertos, casos reales, nuevas perspectivas, networking, bebidas, aperitivos, sorpresas y algunas cosas que todavía no estamos preparados para desvelar.Porque la forma en la que construimos audiencias está cambiando.Y nosotros también.Una nueva era comienza.Agenda17:00 h – Llegada y registro de asistentes17:30 h – Apertura oficial + presentación de la nueva era de The Audience Club17:40 h – Panel 1: Conectando con tu audiencia: la apuesta por los creadores de contenido y la comunidad18:20 h – LinkedIn presenta: ¿Cómo trabaja el equipo editorial de LinkedIn con creadores y medios? Claves y novedades18:30 h – Panel 2: Más allá de los clics: las nuevas métricas sociales y el vídeo como formato rey19:00 h – Main sponsor: Ahrefs presenta sus nuevas herramientas19:10 h – Panel 3: AI Act: qué cambia desde el 2 de agosto para creadores y medios19:45 – 20:30 h – Networking, aperitivos y bebidasSpeakersEstos son los primeros ponentes confirmados para el evento. ¡Esperamos que pronto se sumen más profesionales y compañeros!Virginia Collera – Senior Managing Editor, LinkedIn News Spain and Latin America (Spanish Hub)Miguel Ángel Moreno - News Editor LinkedIn SpainBetlem Cardona – Audience Business Director, Flat 101Javier Marín – Innovation Coordinator, Agencia EFEAntonio Miró – Responsable de Audiencias, El ConfidencialElena Mengual – Subdirectora de elDiario.es y Directora de Desarrollo de AudienciasLuis Collado – Senior Manager News, Google SpainJuan Zafra - Director general Club Abierto de Editores (CLABE)Hermelinda López – AI Governance, Strategy & Adoption Expert | EU AI Act & Digital TransformationEsther Checa - Global Head Of Innovation, t2óPaula Cámara – Comunicación y Comunidad, El Orden MundialOlga de Andrés – Creadora de contenido y fundadora de Growth BoutiqueJesús Villegas – creador de contenido y consultor creativoAna Kostic – Head of Paid Media, bigmomoMarina Valero – Leading Editorial Projects & Events, LinkedInLugar: NUGA Club - 2a planta (paseo de la Castellana, 202)___________________________________________________________________________________ENGLISH:Join the next (and last, as we currently know it) edition of The Audience Club, by , taking place in Madrid on September 22, in a special edition organized with LinkedIn, who will be hosting the event.This edition will focus on the people, platforms, technologies, developments, and changes in AI regulation that are shaping the future of audiences. The event will be held entirely in Spanish.This edition will bring together content creators, publishers, media, social, SEO, AI and regulation experts to explore how audiences are evolving. We’ll focus on the rise of video and the creator economy, the changing role of social metrics and algorithms, and how platforms like Google are increasingly measuring social activity and content. The event is sponsored by Ahrefs, Valqaria, and supported by CLABE as a collaborating organization.We’ll also explore AI regulation and the EU AI Act, including the new transparency rules that came into effect on August 2nd, and what they mean for creators, publishers and media. With insights from regulation experts and real-world industry examples.But Madrid will be about more than conversations.It will be a meeting point for the next generation of The Audience Club.Same heart. New blueprint.We’ll use this edition to unveil a new era for The Audience Club, a broader vision, a new direction and everything that comes next for the community.Expect expert panels, real-world examples, new perspectives, networking, drinks, surprises and a few things we’re not ready to reveal just yet.Because the way we build audiences is changing.And so are we.A new era begins.Agenda:17.00 h – Guest arrival & check in17:30 h – Official kickoff + presentation of the new era of The Audience Club17:40 h – Panel 1: Connecting with Your Audience: Investing in Content Creators and Community18:20 h – LinkedIn presents: How does LinkedIn’s editorial team work with creators and media outlets? Key insights and latest updates18:30 h – Panel 2: Beyond Clicks: New Social Metrics and Video as the King of Content19:00 h – Main sponsor: Ahrefs presents its new tools19:10 h – Panel 3: AI Act: What Changes from August 2 for Creators and Media19:45 h - 20.30 h – Networking session, snacks and drinks.Speakers:Here are the first confirmed speakers for the event, and we expect to have more colleagues joining soon!Virginia Collera - Senior Managing Editor, LinkedIn News Spain and Latin America (Spanish Hub)Miguel Ángel Moreno - News Editor LinkedIn SpainBetlem Cardona - Audience Business Director at Flat 101Javier Marín - Innovation Coordinator at EFE News AgencyAntonio Miró - Head of Audience — El ConfidencialElena Mengual - Deputy Editor of elDiario.es and Director of Audience DevelopmentLuis Collado - Senior Manager News Google SpainJuan Zafra - Managing Director of the Open Club of Publishers (CLABE)Hermelinda López - AI Governance, Strategy & Adoption Expert | EU AI Act & Digital TransformationEsther Checa - Global Head Of Innovation, t2óPaula Cámara. - Communications and Community — El Orden MundialOlga de Andrés - Content creator and Founder of Growth BoutiqueJesús Villegas – Content creator and Creative ConsultantAna Kostic - Head of Paid Media at bigmomoMarina Valero - Leading Editorial Projects & Events - LinkedInVenue: NUGA Club - 2nd floor (paseo de la Castellana, 202) - **Event URL**: https://allevents.in/madrid/a-new-era-begins-the-audience-club-madrid-edition-en-español/100001999170139704 - **Event Categories**: meetups, digital-marketing - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: LinkedIn - NUGA Club (2a planta) - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Madrid - **state**: MD - **country**: Spain - **location**: LinkedIn - NUGA Club (2a planta) - **lat**: 40.4626452 - **long**: -3.6890009 - **full address**: LinkedIn - NUGA Club (2a planta), 202 Paseo de la Castellana, Madrid, Spain ## Event gallery - **Alt text**: A new era begins... The Audience Club. - Madrid Edition (en español) - **Image URL**: https://cdn-az.allevents.in/events2/banners/c42a0f34dcdcebb5e86884fef35a3de36a59a049f1b13410e63947abe8889a46-rimg-w1200-h600-dcc8f8f8-gmir.jpg?v=1788214866 ## FAQs - **Q**: When and where is A new era begins... The Audience Club. - Madrid Edition (en espanol) being held? - **A:** A new era begins... The Audience Club. - Madrid Edition (en espanol) takes place on Tue, 22 Sep, 2026 at 05:00 pm to Tue, 22 Sep, 2026 at 08:30 pm at LinkedIn - NUGA Club (2a planta), 202 Paseo de la Castellana, Madrid, Spain. - **Q**: Who is organizing A new era begins... The Audience Club. - Madrid Edition (en espanol)? - **A:** A new era begins... The Audience Club. - Madrid Edition (en espanol) is organized by Clara Soteras. - **Q**: Who is this event for? Is it right for me? - **A:** A new era begins... The Audience Club. - Madrid Edition (en espanol) is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Madrid, this event is thoughtfully curated to deliver a standout experience worth every moment. If A new era begins... The Audience Club. - Madrid Edition (en espanol) sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "A new era begins... 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