# Event Details - **Event Name**: Tapping Trends: A step-by-step guide to assess trend relevance & brand fit - **Event Start and End Date**: Wed, 19 Aug, 2026 at 07:30 am – Wed, 19 Aug, 2026 at 09:15 am - **Event Description**: Stop chasing trends - start using them strategically. Learn when to lean in or sit out so your brand stays relevant and credible.About this EventEVENT SUMMARYOne of the biggest risks on social today isn’t missing a trend—it’s forcing one. By moving beyond chasing what’s popular and instead using trends as a strategic tool, brands can strengthen relevance, credibility and performance with intention, not impulse.This session will offer a clear, repeatable framework for deciding when to lean into a trend and when to sit it out, so your brand shows up as culturally relevant without feeling forced or tone-deaf. You’ll leave empowered to confidently pursue the right trends and push back on the wrong ones, grounded in audience insight, brand fit and algorithmic impact.KEY TAKEAWAYSReframe the role of trends from fleeting moments to a strategic lever that supports your broader social goals when used with intentionLearn a fast, repeatable way to evaluate trend fit so you can ensure audience relevance and brand alignment before investing time or resourcesBuild confidence in your decision making, allowing you to thoughtfully merchandise trends and clearly articulate when and why to passABOUT OUR SPEAKERSKat Graham, Account Executive, PR, Social & Content – Chicago-area native Kat Graham has built her career around her multidisciplinary interests in storytelling, digital culture and strategic problem-solving. She graduated from Gonzaga University in 2020 with a degree in public relations and has a certification in UX/UI design from Northwestern University, bringing a user-centered lens to her social and content work.Kat joined Hiebing's PR, Social & Content team in 2024, leading and supporting social media strategy, PR and content development and community management for national brands across the construction, manufacturing and industrial industries. Her work spans paid social campaigns (including copywriting and ideation), influencer program support and long-form content—helping brands show up online with intention, consistency and cultural awareness.Outside of work, Kat is active in the local music scene and creative community and is always finding inspiration at the intersection of art, music, history, culture and digital connection.Bri Ugalde, Senior Account Executive, PR, Social & Content – HiebingSouthwest Wisconsin native Bri Ugalde has built her career around her interest in storytelling, culture and the way people connect with brands. She graduated from Edgewood College with a degree in Communication, with an emphasis in Message in the Media, and a minor in Business, bringing both strategic thinking and creative perspective to her work.Bri joined Hiebing in March 2025, where she initially worked on the brand development team on the B2B side. She has since returned to her roots in social and content, where she now leads social media and content strategy in the B2C space, helping brands create work that feels relevant, engaging and true to their audience.Outside of work, Bri spends her time exploring creative outlets including painting and portrait photography, and finds inspiration through travel, culture and visual storytelling.TIME:7:30 – 8:00AM – check-in, coffee, and networking8:00 – 9:15AM – presentation followed by Q&AIf you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page, YouTube channel and on LinkedIn beginning at 8:00am.LOCATION: In-person and virtual options available!In Person at StartingBlock - 821 E Washington Ave - 2nd floor, Madison, WI 53703 **Parking information HEREVirtual – LIVE on the Social Media Breakfast Facebook Page, YouTube Channel and on LinkedInSPONSORS:StartingBlockTrue Coffee Live Well VideoVEDUB Media | Bryant Vander WeerdMelissa Carlson CreativeSuttle-StrausTalent CPANONPROFIT SPOTLIGHT: FairShare CSA CoalitionFairShare CSA Coalition is a Madison-based nonprofit working to build resilient food communities by investing in farmers and empowering eaters. They connect people to local, organic farms through Community Supported Agriculture (CSA) programs, while also helping make fresh, farm-grown food more accessible through their Partner Shares program, which provides financial assistance to households in need.Beyond supporting consumers, FairShare plays a major role in strengthening the farming community. They offer education, training, and peer-to-peer collaboration opportunities to help farmers grow sustainable businesses, develop their skills, and build strong support networks across the Midwest. Their work ultimately creates a healthier, more connected local food system where both farmers and communities can thrive.One of their signature events is , happening on September 20. It's a full-day cycling experience through scenic countryside with stops at local farms. Riders enjoy farm tours, incredible local food, craft beverages, and live music, all while supporting FairShare’s mission and raising funds to make fresh food more accessible to all.Connect with them at:Website: csacoalition.orgFacebook: @FairShareCSACoalitionInstagram: @fairshareLinkedIn: FairShare CSA Coalition - **Event URL**: https://allevents.in/madison/tapping-trends-a-step-by-step-guide-to-assess-trend-relevance-and-brand-fit/100001988572450731 - **Event Categories**: music, art, entertainment, storytelling, sports, workshops, live-music, fine-arts, trips-adventures, cycling - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: all_ages - door_time: 2026-08-19T12:15:00Z - Duration: 1 hour 45 minutes - Location: StartingBlock Madison - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Madison - **state**: WI - **country**: United States - **location**: StartingBlock Madison - **lat**: 43.081245 - **long**: -89.37405299999999 - **full address**: StartingBlock Madison, 821 East Washington Avenue, Madison, United States ## Event gallery - **Alt text**: Tapping Trends: A step-by-step guide to assess trend relevance & brand fit - **Image URL**: https://cdn-az.allevents.in/events9/banners/0edec2b8851c580e2591b293d3622dbc0009def7f223cb28aa3f551b851cb2a8-rimg-w1200-h600-dcffffff-gmir.jpg?v=1777593034 ## FAQs - **Q**: When and where is Tapping Trends: A step-by-step guide to assess trend relevance & brand fit being held? - **A:** Tapping Trends: A step-by-step guide to assess trend relevance & brand fit takes place on Wed, 19 Aug, 2026 at 07:30 am to Wed, 19 Aug, 2026 at 09:15 am at StartingBlock Madison, 821 East Washington Avenue, Madison, United States. - **Q**: Who is organizing Tapping Trends: A step-by-step guide to assess trend relevance & brand fit? - **A:** Tapping Trends: A step-by-step guide to assess trend relevance & brand fit is organized by Social Media Breakfast Madison. - **Q**: Who is this event for? Is it right for me? - **A:** Tapping Trends: A step-by-step guide to assess trend relevance & brand fit is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Madison, this event is thoughtfully curated to deliver a standout experience worth every moment. 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