# Event Details - **Event Name**: Less Noise Soft Launch Celebration - **Event Start and End Date**: Mon, 20 Apr, 2026 at 04:20 pm – Mon, 20 Apr, 2026 at 06:30 pm (-05:00) - **Event Description**: Something has been growing quietly in Madison — and on April 20th, it's ready to meet you.About this EventWhat this isUrban Triage is officially launching Less Noise — a full-spectrum organic hemp wellness brand rooted in healing, economic empowerment, and community ownership. And we're celebrating the right way: a happy hour at Bernell's Sports Bar with good music, products to try, people to meet, and a night worth showing up for.This is not a program. Not a panel. Just a vibe — with real purpose behind it.What's happening that night🌿 Sample Less Noise products — balms, pre-rolls, and gummies. Wisconsin-grown, full-spectrum, lab-tested.🛍️ Buy on the spot — be among the first to own a piece of this movement.🎧 DJ in the building — come ready to vibe.📸 Photo moments — bring your camera, capture the history, tag us.💬 Meet the team — ask questions, hear the story, connect directly.🌱 Find out what's next — learn where to buy online, at retail partners, and at pop-ups near you.Why this mattersLess Noise is more than a wellness brand. Every product is Wisconsin-grown, developed in partnership with Stacks Family Farms in La Crosse, and cultivated by participants in Urban Triage's Hemp Specialty Crop Program for Entrepreneurs — a 12-week program turning agricultural training into business ownership and generational opportunity.Revenue directly funds Urban Triage's community programs, including free produce distribution to residents. Every purchase fuels that work."We are not waiting to be saved. We are building what we need."— Brandi Grayson, Founder & CEO, Urban TriageWhere to find Less Noise after tonight🔗 lessnoisewellness.org🏪 CBD retail partner locations across Madison📍 Pop-up events and community markets📦 Direct and organizational bulk ordersFor influencers and pressCovering wellness, agriculture, entrepreneurship, or the Wisconsin hemp scene? Come through. Products to try, stories to tell, people to meet. Reach out before the event to connect.All Less Noise products are lab-tested, compliant with Wisconsin and federal regulations, and produced with a commitment to quality, transparency, and impact.Less Noise. More Power. See you April 20. 🌿 https://cdn-az.allevents.in/events1/banners/8abada70-32ef-11f1-b73f-cd56a7eb37c5-rimg-w1200-h655-dc171613-gmir.jpg - **Event URL**: https://allevents.in/madison/less-noise-soft-launch-celebration/100001986842315851 - **Event Categories**: health-wellness, pop-ups, business, sports, workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Madison - **state**: WI - **country**: United States - **location**: 2513 Seiferth Rd - **lat**: 43.0613356 - **long**: -89.3072234 - **full address**: 2513 Seiferth Rd, 2513 Seiferth Road, Madison, United States ## Event gallery - **Alt text**: Less Noise Soft Launch Celebration - **Image URL**: https://cdn-az.allevents.in/events9/banners/1e1cca436c77fdefd0e9c23bfc1a5ab6f0b5861bf187d67e4bf006558c5ac309-rimg-w1193-h651-dc4e7b5c-gmir.jpg?v=1775613990 ## FAQs - **Q**: When and where is Less Noise Soft Launch Celebration being held? - **A:** Less Noise Soft Launch Celebration takes place on Mon, 20 Apr, 2026 at 04:20 pm to Mon, 20 Apr, 2026 at 06:30 pm at 2513 Seiferth Rd, 2513 Seiferth Road, Madison, United States. - **Q**: Who is organizing Less Noise Soft Launch Celebration? - **A:** Less Noise Soft Launch Celebration is organized by Urban Triage, Inc.. - **Q**: Who is this event for? Is it right for me? - **A:** Less Noise Soft Launch Celebration is ideal for music lovers, fans of all genres, and anyone who wants to celebrate the power of music - from intimate gigs and live sessions to festivals and cultural performances. Whether you're a first-time attendee or a longtime enthusiast in Madison, this event is thoughtfully curated to deliver a standout experience worth every moment. 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