# Event Details - **Event Name**: Getting Mentioned by AI: Separating Snake Oil from Sound Advice - **Event Start and End Date**: Wed, 20 May, 2026 at 07:30 am – Wed, 20 May, 2026 at 09:15 am (-05:00) - **Event Description**: AI is changing the way your customers make decisions. The question is, are you making the right changes now to adapt to this new reality?About this EventEVENT SUMMARYAI is changing the way your customers make decisions. The question is, are you making the right changes now to adapt to this new reality?When it comes to influencing AI, there is a lot of confusion and snake oil out there. Countless voices are touting shortcuts and hacks to get AI mentioning your brand or nudging audiences toward your offerings. Unfortunately, much of this advice is nonsensical or even harmful, and only a small fraction is truly legitimate.In this must-see presentation, Steve Robinson explains how AI chatbots and agents "think" and how you can influence them in ways that won't shoot yourself in the foot later. You’ll get a sneak peek to where the technology is headed next and how you can set yourself up to succeed – both now, and in the “agentic AI” future.KEY TAKEAWAYSLearn the 3 distinct levers where your brand can influence an AI's response and where to focus your effortsUnderstand SEO vs. GEO – how optimizing for AI is different from search and how they work togetherTake immediate action and execute 4 changes today to get more mentions and recommendations by AIABOUT OUR SPEAKERSteve Robinson, Co-founder, Path3Steve Robinson is a marketing futurist and technology expert. As Co-founder of Path3, he's working to make B2B advertising accessible to all marketers without becoming digital paid media experts. He's also a consultant and strategist with Transistor, a team of experts in organic search and paid media.When he isn’t scaling Path3 or consulting on marketing strategy, Steve is building community. He started the B2B Marketing Breakfast, now in 3 cities, and moderates Madison's breakfasts in partnership with the Madison chapter of the American Marketing Association.A sought-after speaker and podcast guest, Steve is dedicated to helping marketers navigate the incredible change AI and technology is having on the practice of marketing.TIME:7:30 – 8:00AM – check-in, coffee, and networking8:00 – 9:15AM – presentation followed by Q&AIf you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page, YouTube channel and on LinkedIn beginning at 8:00am.LOCATION: In-person and virtual options available!In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703 **Parking information HEREVirtual – LIVE on the Social Media Breakfast Facebook Page, YouTube Channel and on LinkedInSPONSORS:DreamBankLive Well VideoVEDUB Media | Bryant Vander WeerdMelissa Carlson CreativeSuttle-StrausSerendipity LabsTalent CPA - **Event URL**: https://allevents.in/madison/getting-mentioned-by-ai-separating-snake-oil-from-sound-advice/100001987344518954 - **Event Categories**: Business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Madison - **state**: WI - **country**: United States - **location**: American Family Insurance - DreamBank - **lat**: 43.081245 - **long**: -89.37405299999999 - **full address**: American Family Insurance - DreamBank, 821 East Washington Avenue, Madison, United States ## Event gallery - **Alt text**: Getting Mentioned by AI: Separating Snake Oil from Sound Advice - **Image URL**: https://cdn-az.allevents.in/events2/banners/469cfaa1c0e9278bc07a99165b984925801bd5c6686002a56549296f996434a2-rimg-w1200-h600-dcffffff-gmir.jpg?v=1776304994 ## FAQs - **Q**: When and where is Getting Mentioned by AI: Separating Snake Oil from Sound Advice being held? - **A:** Getting Mentioned by AI: Separating Snake Oil from Sound Advice takes place on Wed, 20 May, 2026 at 07:30 am to Wed, 20 May, 2026 at 09:15 am at American Family Insurance - DreamBank, 821 East Washington Avenue, Madison, United States. - **Q**: Who is organizing Getting Mentioned by AI: Separating Snake Oil from Sound Advice? - **A:** Getting Mentioned by AI: Separating Snake Oil from Sound Advice is organized by Social Media Breakfast Madison. - **Q**: Who is this event for? Is it right for me? - **A:** Getting Mentioned by AI: Separating Snake Oil from Sound Advice is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Madison, this event is thoughtfully curated to deliver a standout experience worth every moment. If Getting Mentioned by AI: Separating Snake Oil from Sound Advice sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Getting Mentioned by AI: Separating Snake Oil from Sound Advice", "image": "https://cdn-az.allevents.in/events2/banners/469cfaa1c0e9278bc07a99165b984925801bd5c6686002a56549296f996434a2-rimg-w1200-h600-dcffffff-gmir.jpg?v=1776304994", "startDate": "2026-05-20T07:30:00-05:00", "endDate": "2026-05-20T09:15:00-05:00", "url": "https://allevents.in/madison/getting-mentioned-by-ai-separating-snake-oil-from-sound-advice/100001987344518954", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "American Family Insurance - DreamBank", "address": { "@type": "PostalAddress", "streetAddress": "821 East Washington Avenue", "postalCode": "53703", "addressLocality": "Madison", "addressRegion": "WI", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "43.081245", "longitude": "-89.37405299999999" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "AI is changing the way your customers make decisions. 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We host monthly educational events about Social Media. We are a volunteer organization run by our board of directors. Our events are FREE thanks to generous sponsors who provide food, facilities, and presenters.Website:smbmad.orgFacebook:facebook.com/smbmadTwitter:twitter.com/smbmadLinkedIn:linkedin.com/company/social-media-breakfast-madisonYouTube:youtube.com/smbmadisonSlideShare:slideshare.net/smbmadEmail:smbmad@gmail.comBoard Members:Josh KlemonsSarah HetkeLiz BoydFaith DeyDan Roe" } ] } ] ```