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Study Hall | Louisville


Study Hall | Louisville

Class is now in session.

Join us at Study Hall in Louisville for a half-day, workshop-style mini-conference brought to you by ActiveCampaign. You’ll learn tips and tricks to grow your business using ActiveCampaign. Meet, connect, and network with local ActiveCampaign users right in your own city. Not only will we show you advanced and upcoming features, you’ll get hands-on guidance with ActiveCampaign experts and staff. You in?


7:30 - 8:00 am: Breakfast

8:00 - 8:15am: Introduction and Welcome

8:10 - 9:00am: Mastering Marketing Automation

In this session, we’ll break down some best practices when building your automations -- everything from how you approach the automation to understanding and reaching your goals. We’ll also focus on some of the most impactful automations we’ve seen to help you focus your efforts.

9:00 - 9:30am: Successful Sales Automation

Now that we have some of the best practices for building automations, we’ll focus on building a sales process. Diving into the CRM, you’ll learn how to improve any process in your business using pipelines, stages, and lead scoring.

9:30 - 10:05am:  Breakout + Build

Let’s start building! We will use this time to split into 2 groups and focus on building out one of the foundational marketing automations or cover how to get started with our CRM - you decide!

10:05 - 10:35am: Adding integrations to the mix

Integrations can take your automations to the next level. This session will share some of the most common workflows and integrations and give you the tools and knowledge you need to start building automations for your own integrations.

10:35 - 11:05am: Measuring your Marketing

Now that you’ve set up your automations, how do you know if they’re working? We’ll help you understand what success looks like so you can iterate your automations and meet your goals.

11:05 - 11:40am: Breakout + Build  

Time to put it all together! In this breakout we will set up an integration that will help you measure the performance of your marketing.

11:40am - 12:00pm: Product update and Q&A

Get a sneak peek into ActiveCampaign’s product roadmap.

12:00 - 1:00pm: Working Lunch

Your call!  Feel free to bring any topics or questions you have and we will have our team cover it for the group over lunch.

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