# Event Details

- **Event Name**: The 2026 ETC Synthetic Media Summit: The AI Playbook for Media
- **Event Start and End Date**: Fri, 06 Mar, 2026 at 08:30 am – Fri, 06 Mar, 2026 at 06:00 pm
- **Event Description**: From the Entertainment Technology Center at USC, in partnership with Carnegie Mellon University, United Talent Agency, and Machine Cinema.About this EventTaking Back our FutureMedia has always been a technology industry. And yet too often the past three years have felt like the industry was stuck in a reactive position against whirlwind advances in artificial intelligence.This view is not quite right, and on March 6, 2026, we’re going to show you why.For the second time in 3 years, the Entertainment Technology Center’s Synthetic Media Summit is bringing together some of the most senior media and technology leaders, to not only lift the veil on the industry’s true efforts to develop and implement AI applications, but chart a detailed playbook for its AI-augmented future.The Summit is organized by the Entertainment Technology Center at USC’s School of Cinematic Arts. Funded by major Hollywood studios as well as technology companies, the ETC is a sandbox for media and technology to cooperate, experiment, and invent its own future.This year, we are proud to partner with Carnegie Mellon University, United Talent Agency, and Machine Cinema (the world’s largest community of Generative AI creatives), to deliver a second, industry-leading event.The Synthetic Media Summit isn’t one more conference on AI in media. The Summit digs deep. It’s a workshop, a roadmap, it’s a love letter to the future of an industry that is being reinvented and supercharged.Come hear what the tech and media industry's most senior leaders have to say about the AI playbook for media, with speakers from: OpenAI, UTA, Google, Paramount, Fox, Universal, Disney, The LEGO Group, BBC, Unilever, WPP, USC, Carnegie Mellon, Meta, Dolby, Adobe, Moonvalley, Coca-Cola, Mattel, etc.Agenda?: 09:00 AM - 10:00 AMCapabilities: where next in AI for media? ?: 10:00 AM - 11:00 AMUse cases: a views from the "bleeding edge" of AI in production & post?: 11:00 AM - 12:00 PMWhat is the market opportunity for AI media products??: 12:00 PM - 01:00 PMThe other AI: audience analytics and the war for attention?: 01:00 PM - 02:00 PMAI in media software: where are the pipelines??: 02:00 PM - 03:00 PMThe CTO panel: media CTOs sound off?: 03:00 PM - 04:00 PMLaw and ethics: copyrights, etc.?: 04:00 PM - 05:00 PMAI, Immersive Media, & Videogames: where is it going??: 05:00 PM - 06:00 PMAI in advertising & branding: how brands fight the war for attention
- **Event URL**: https://allevents.in/los-angeles/the-2026-etc-synthetic-media-summit-the-ai-playbook-for-media/100001980498100131
- **Event Categories**: business, artificial-intelligence, workshops, art, conferences
- **Interested Audience**: 
  - total_interested_count: 4

## Ticket Details

- **Ticket Price Range**: min: 175, max: 175, currency: USD

## Event venue details

- **city**: Los Angeles
- **state**: CA
- **country**: United States
- **location**: USC Hotel
- **lat**: 34.0192355
- **long**: -118.2813424
- **full address**: USC Hotel, 3540 South Figueroa Street, Los Angeles, United States

## Event gallery

- **Alt text**: The 2026 ETC Synthetic Media Summit: The AI Playbook for Media
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/4c6aa65f08cdbe680d599be151d4c994dae91236b5d974e771d2cba68b56bf97-rimg-w1200-h800-dcd7c08f-gmir.jpg?v=1768808856

## FAQs

- **Q**: When and where is The 2026 ETC Synthetic Media Summit: The AI Playbook for Media being held?
  - **A:** The 2026 ETC Synthetic Media Summit: The AI Playbook for Media takes place on Fri, 06 Mar, 2026 at 08:30 am to Fri, 06 Mar, 2026 at 06:00 pm at USC Hotel, 3540 South Figueroa Street, Los Angeles, United States.
- **Q**: How much do tickets cost for The 2026 ETC Synthetic Media Summit: The AI Playbook for Media?
  - **A:** Tickets for The 2026 ETC Synthetic Media Summit: The AI Playbook for Media are priced at USD 175 per person. This is a high-demand event - early booking is strongly recommended. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityEarly BirdUSD 175Available
- **Q**: Who is organizing The 2026 ETC Synthetic Media Summit: The AI Playbook for Media?
  - **A:** The 2026 ETC Synthetic Media Summit: The AI Playbook for Media is organized by ETC @ USC.

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