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GUESS SPORT LA POP-UP EXPERIENCE

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GUESS SPORT LA POP-UP EXPERIENCE


GUESS JEANS U.S.A., a division of GUESS?, Inc. which pulls inspiration from the ‘90s presents GUESS SPORT, a capsule collection celebrating archival moments rooted in the culture of sports. Set to launch during the second annual LOT 5 pop-up experience on August 24 - 25, 2019, GUESS SPORT collection will be sold at the experiential activation alongside various LA based streetwear brands that have collaborated on limited edition runs of their own GUESS SPORT product.

The two-day pop-up experience in LOT 5 at the GUESS?, Inc. HQ in Downtown L.A. will offer a marketplace of fashion and an exhibition of professional and local athletes competing in their sports on various ramps, courts and fields set up in LOT 5. The unique, outdoor activation, complete with food, live performances, entertainment and sporting events, will celebrate the renewed energy of Downtown L.A., where parent company GUESS?, Inc. launched the Los Angeles denim industry almost 40 years ago.

Collaboration partners include: Babylon, Pleasures, Rokit, Cali Thorhill Dewitt, Drx Romanelli and more!

To attend, please note you must register at www.guessjeans.com. Eventbrite ticketing will not count towards admittance. 
Ticket Information Ticket Price
GUESS SPORT Free



Map GUESS LOT 5, 1444 South Alameda Street, Los Angeles, United States
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