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Car Sales Training Program | Auto Sales Training Company | Applied Excellence


Car Sales Training Program | Auto Sales Training Company | Applied Excellence

Applied Excellence - a learning and development company hosts live workshops in Carlsbad, CA to provide local corporate sales training programs for managers to send their teams to. Teams will learn how to use the power of influence, communicate effectively, establish trust and build strong rapport. 

Executive Auto Sales Training Company - Bring us to you! (We do custom programs)

Auto sales training for the modern dealership. 

"When you have your own army of personal walking ambassadors, you'll have referrals coming your way faster than you can handle them." - The Go-Giver

Personal walking ambassadors are a network of people who know you, like you, and trust you. It doesn't mean they have to buy from you, it means they always have you in the back of their mind. It means that every person who walks into your dealership has such a great experience that they tell their network of people to go to you. 

Through proven and tested client-centered sales techniques, we can help your sales team build trust and fast, leading to increased sales, positive reviews and endless referrals. 

Our proven techniques are backed by the philosophies of the international best selling book, The Go-Giver, by Bob Burg & John David Mann. We are currently the only company in Southern California certified to teach what we teach. 

You will be one step ahead of every other auto dealership, with our Go-Giver ways.

The auto industry is in need of a change in character. The power of technology is making it harder to use age-old techniques that involve aggressive, pushy behavior. We have found that even though these "high pressure" sales techniques might still be working for you, or your dealership, it is not a long-term solution. When someone does not have a good or pleasant experience at your dealership, they have the power of technology at his or her fingertips. They can write a 1-star review across every platform, they can tell all their friends, family and coworkers not to go to you, and avoid your dealership at all costs. This results in poor reviews, little to no referrals and no repeat business, ultimately hurting your dealership all for one deal.

We don't think that's worth it. 

At Applied Excellence, we teach the power of effective communication and authentic influence to establish a strong trust that keeps a customer coming back. Our proven techniques involve shifting your focus from getting to giving to create a client-centered relationship. The second you focus on the customer and have no emotional attachment to the result (what you are going to get out of the deal), you will begin to establish trust with your customer and be able to 100% focus on your customer's needs. 

The auto industry does not have enough of this, which is why car salespeople have a bad reputation. As a result, you will receive more than you would have with any other sales technique (increased sales, more positive reviews, and endless referrals). This is because value has become increasingly important; people want to do business with those they know, like and trust. Not those they are scared of, don't trust, and feel pressured into buying. 

Our techniques are unique because we are the only company in Southern California certified to teach what we teach.

Paul Anderson, CEO & Founder of Applied Excellence, is a certified Go-Giver Speaker and Coach. The Go-Giver is an international best selling book that is backed by many successful people. It is about changing your focus from getting to giving, and when you put others interests first and continually focus on adding value to their lives, it will lead to unexpected returns. Paul blends these universal laws from The Go-Giver into his proven sales techniques, creating a successful framework for years to come. He will not only raise your sales numbers, he will motivate your team, increase your positive reviews, and create strong business practices for your dealership to enjoy for many years. 


760.820.9277 | aHVkc29uIHwgYXBwbGllZGV4Y2VsbGVuY2UgISBjb20=


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