# Event Details - **Event Name**: The Rules That Make Us - the importance of culture in our lives - **Event Start and End Date**: Wed, 18 Mar, 2026 at 07:30 pm – Wed, 18 Mar, 2026 at 09:30 pm - **Event Description**: 'The Rules That Make Us' - Oliver Sweet talks about the ways in which culture influences the ways in which we act, think, believe and buyAbout this EventOliver Sweet is one of the world's leading business anthropologists. He works with brands such as Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy, the culture we live in creates who we are.In his new book The Rules That Make Us, Oliver reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships. His experience ranges from working with the Gates Foundation to encourage South African men to get HIV tests, to helping a pet food company break into a new market in Brazil.Drawing on research conducted in thirty-five countries, he maps culture's hidden rules: how they govern our behaviour, create our assumptions, even how they help us predict the future. Oliver Sweet explains 'The Rules' and how he has discovered them at The Chiswick Calendar's Media Club on Wednesday 18 March at 7.30pm in the Boston Room of George IV pub in Chiswick. - **Event URL**: https://allevents.in/london/the-rules-that-make-us-the-importance-of-culture-in-our-lives/100001983357551828 - **Event Categories**: Art, fine-arts - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 11.55, max: 11.55, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Boston Room at George IV - **lat**: 51.4923735 - **long**: -0.2570696 - **full address**: Boston Room at George IV, 185 Chiswick High Rd W4 3DF, London, United Kingdom ## Event gallery - **Alt text**: The Rules That Make Us - the importance of culture in our lives - **Image URL**: https://cdn-az.allevents.in/events6/banners/3c1b49e1710458c881f48334b90d66da2595b42fa80393ae939e78b4589bba24-rimg-w788-h619-dcffffff-gmir.jpg?v=1771377499 ## FAQs - **Q**: When and where is The Rules That Make Us - the importance of culture in our lives being held? - **A:** The Rules That Make Us - the importance of culture in our lives takes place on Wed, 18 Mar, 2026 at 07:30 pm to Wed, 18 Mar, 2026 at 09:30 pm at Boston Room at George IV, 185 Chiswick High Rd W4 3DF, London, United Kingdom. - **Q**: How much do tickets cost for The Rules That Make Us - the importance of culture in our lives? - **A:** Tickets for The Rules That Make Us - the importance of culture in our lives are priced at GBP 12 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityQ&A with Olive Sweet ticketGBP 12 + GBP 2 feeAvailable - **Q**: Who is organizing The Rules That Make Us - the importance of culture in our lives? - **A:** The Rules That Make Us - the importance of culture in our lives is organized by The Chiswick Calendar. - **Q**: Who is this event for? Is it right for me? - **A:** The Rules That Make Us - the importance of culture in our lives is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Rules That Make Us - the importance of culture in our lives sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Rules That Make Us - the importance of culture in our lives", "image": "https://cdn-az.allevents.in/events6/banners/3c1b49e1710458c881f48334b90d66da2595b42fa80393ae939e78b4589bba24-rimg-w788-h619-dcffffff-gmir.jpg?v=1771377499", "startDate": "2026-03-18", "endDate": "2026-03-18", "url": "https://allevents.in/london/the-rules-that-make-us-the-importance-of-culture-in-our-lives/100001983357551828", "location": { "@type": "Place", "name": "Boston Room at George IV", "address": { "@type": "PostalAddress", "streetAddress": "185 Chiswick High Rd W4 3DF", "postalCode": "W4 2DR", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.4923735", "longitude": "-0.2570696" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "'The Rules That Make Us' - Oliver Sweet talks about the ways in which culture influences the ways in which we act, think, believe and buy", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-09", "availabilityEnds": "2026-03-18", "validFrom": "2026-04-09", "lowPrice": "11.55", "highPrice": "11.55", "price": "11.55", "url": "https://allevents.in/london/the-rules-that-make-us-the-importance-of-culture-in-our-lives/100001983357551828" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-09", "availabilityEnds": "", "validFrom": "2026-04-09", "url": "https://allevents.in/london/the-rules-that-make-us-the-importance-of-culture-in-our-lives/100001983357551828", "price": "11.55", "name": "Q&A with Olive Sweet ticket" } ], "organizer": [ { "@type": "Organization", "name": "The Chiswick Calendar", "url": "https://allevents.in/org/the-chiswick-calendar/22532985", "description": "The Chiswick Calendar is a website which celebrates life in Chiswick. The website has daily listings of what's on in the W4 area. We also organise our own events, including Jazz nights at George IV, our Media Club and the annual The Chiswick Calendar party. We publish a weekly newsletter to subscribers and run a Club Card scheme so that local businesses can offer deals and discounts to people who live or work in Chiswick." } ] } ] ```