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The Purpose Of Repurposing: Making Your Content Work On Web, Social and TV

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The Purpose Of Repurposing: Making Your Content Work On Web, Social and TV


With Organisations allocating an average of 35-40% of their marketing budget towards digital content, how can they turn their singular asset into a Digital Campaign whilst remaining within their allocated budget?
In this edition, we’ll be taking a look at various cost-effecient techniques and methods marketeers can use to effectively achieve ROI.
AGENDA
9.00am | Breakfast
9.40 – 10.00 | You've Never Watched a Feature Film on Social Media; Rules and Guidelines to consider when developing a Creative Concept
Toby Syer - Senior Creative, Spectrecom Films
10.00 – 10.20 | Reuse and Recycle; Using Filmmaking and Editing Techniques to turn your Asset into a Campaign
Ged Cleugh - Director of Film & TV, Spectrecom Films
10.20 – 10.40 | Owned, Earned and Paid Media; How to Effectively Distribute Your Content on Social Media
Adam Middleton – Content Strategist, UNILAD
10.40 – 11.00 | Pannel Q&A 
11.00 | Networking & Further Questions
 
Spectrecom Talks is series of talks created by Spectrecom Films that features the brightest and the most creative minds to talk about digital video, filmmaking and technology.



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