# Event Details - **Event Name**: THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger - **Event Start and End Date**: Wed, 03 Jun, 2026 at 07:00 pm – Wed, 03 Jun, 2026 at 10:30 pm (+01:00) - **Event Description**: Do What You Fear Most: The History of the Velvet Underground - LIVE TALKAbout this EventJoin us for a live conversation THE HISTORY OF THE VELVET UNDERGROUND with US writer Richie Unterberger. The talk will begin at 7.30pm & there will be an opportunity to ask questions & have books signed. No band has reshaped the possibilities of popular music like The Velvet Underground. Formed in New York in 1965, the Velvets emerged from the nexus of art, fashion, politics, music and counterculture.Although widespread popularity and acclaim evaded them during their four-album lifespan, their enduring, cross-generational appeal meant the Velvets could count iconic contemporaries like Leonard Cohen, David Bowie and Jimi Hendrix as fans, alongside future legends such as Roxy Music, the Pretenders and Sonic Youth.Do What You Fear Most chronicles how an unlikely group of upstarts came to define the musical zeitgeist. In a sprawling and engrossing narrative, Richie Unterberger follows the group from their disparate origins to their ascendancy as Andy Warhol’s Factory house band in New York City. It explores the creative alchemy between the core trio of Lou Reed, John Cale and Nico, the shocking exits and ever-changing lineups, as well as the wider New York cultural scene of the period.Rigorously researched and packed with previously undocumented insights, this book features many first-hand interviews with the group’s associates, as well as material newly unearthed from the Lou Reed Archive and the Andy Warhol Archive, alongside never-before-seen images and ephemera. This is the most complete story of The Velvet Underground to date. - **Event URL**: https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918 - **Event Categories**: Art, Entertainment, Music, literary-art - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 10.46, max: 49.46, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Mother's Ruin Gin Palace - **lat**: 51.5837915 - **long**: -0.00823249999996278 - **full address**: Mother's Ruin Gin Palace, Shernhall Street, London, United Kingdom ## Event gallery - **Alt text**: THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger - **Image URL**: https://cdn-az.allevents.in/events6/banners/906073e46ac5c6d9df19f6d333ce8c405189a70bfefced2dd1bffabe46acbe10-rimg-w1024-h1536-dc030302-gmir.jpg?v=1776232125 ## FAQs - **Q**: When and where is THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger being held? - **A:** THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger takes place on Wed, 03 Jun, 2026 at 07:00 pm to Wed, 03 Jun, 2026 at 10:30 pm at Mother's Ruin Gin Palace, Shernhall Street, London, United Kingdom. - **Q**: How much do tickets cost for THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger? - **A:** Ticket prices for THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger range from GBP 10 to GBP 49 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilitySigned book and entryGBP 42 + GBP 4 feeAvailableGeneral AdmissionGBP 10 + GBP 1 feeAvailableONE SIGNED BOOK AND ENTRY FOR TWOGBP 49 + GBP 4 feeAvailableEntry for 2 PeopleGBP 19 + GBP 2 feeAvailable - **Q**: Who is organizing THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger? - **A:** THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger is organized by Walthamstow Rock 'n' Roll Book Club. - **Q**: Who is this event for? Is it right for me? - **A:** THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger is ideal for music lovers, fans of all genres, and anyone who wants to celebrate the power of music - from intimate gigs and live sessions to festivals and cultural performances. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "THE HISTORY OF THE VELVET UNDERGROUND with Richie Unterberger", "image": "https://cdn-az.allevents.in/events6/banners/906073e46ac5c6d9df19f6d333ce8c405189a70bfefced2dd1bffabe46acbe10-rimg-w1024-h1536-dc030302-gmir.jpg?v=1776232125", "startDate": "2026-06-03T19:00:00+01:00", "endDate": "2026-06-03T22:30:00+01:00", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Mother's Ruin Gin Palace", "address": { "@type": "PostalAddress", "streetAddress": "Shernhall Street", "postalCode": "E17 9HQ", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5837915", "longitude": "-0.00823249999996278" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Do What You Fear Most: The History of the Velvet Underground - LIVE TALK", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-15", "availabilityEnds": "2026-06-03T22:30:00+01:00", "validFrom": "2026-04-15", "lowPrice": "10.46", "highPrice": "49.46", "price": "10.46", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-15", "availabilityEnds": "", "validFrom": "2026-04-15", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918", "price": "41.88", "name": "Signed book and entry" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-15", "availabilityEnds": "", "validFrom": "2026-04-15", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918", "price": "10.46", "name": "General Admission" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-15", "availabilityEnds": "", "validFrom": "2026-04-15", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918", "price": "49.46", "name": "ONE SIGNED BOOK AND ENTRY FOR TWO" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-15", "availabilityEnds": "", "validFrom": "2026-04-15", "url": "https://allevents.in/london/the-history-of-the-velvet-underground-with-richie-unterberger/100001987385629918", "price": "19.12", "name": "Entry for 2 People" } ], "organizer": [ { "@type": "Organization", "name": "Walthamstow Rock n Roll Book Club", "url": "https://allevents.in/org/walthamstow-rock-n-roll-book-club/22534754", "description": "Do you love music? Love books about music? We do! Each month we bring a great author to talk about their subject and works." } ] } ] ```