# Event Details - **Event Name**: TALES 2026 – The African Lifestyle Experience London | The Secret Story - **Event Start and End Date**: Fri, 24 Jul, 2026 at 10:00 am – Sun, 23 Aug, 2026 at 08:00 pm - **Event Description**: TALES 2026 invites you to discover African creativity in London through exclusive brand showcases, limited editions, and hidden stories.About this EventTALES 2026: The Secret StoryThe African Lifestyle Experience in LondonThis summer, London becomes a destination for African creativity, culture, and storytelling.TALES 2026 – The African Lifestyle Experience returns for its fourth edition, bringing together over 100 African fashion, lifestyle, beauty, art, and cultural brands in a vibrant showcase just off Oxford Street at 28 Cavendish Square.More than a retail experience, TALES is a curated cultural platform where visitors discover unique brands, meet founders, and experience the stories behind African creativity.The Theme: The Secret StoryEvery brand carries a story.A hidden inspiration.A cultural memory.A creative journey waiting to be revealed.The Secret Story invites visitors to discover exclusive creations, limited editions, and new collections unveiled for the first time at TALES 2026.This is where African creativity moves from behind the scenes into the spotlight.What to ExpectOver 100 African Creative BrandsExplore a curated selection of:Fashion and accessoriesBeauty and skincareHome and lifestyle productsArt and designCultural craftsmanshipWellness and self-care brandsDiscover unique products and support African creative entrepreneurs shaping global culture.“TALES 2026 is about unveiling the secret stories behind African creativity — the journeys, the inspiration, and the craftsmanship that deserve to be seen, felt, and experienced on a global stage. It’s where hidden stories become powerful global narratives.”— Bukky Asehinde, Founder of BellafricanaCurated Experience DaysTALES 2026 goes beyond showcasing, it creates cultural experiences throughout the two-week event.Wellness DayA celebration of African wellness, beauty, and self-care, featuring natural products, holistic living conversations, and wellness experiences rooted in African traditions.5 Senses of Africa DayAn immersive cultural experience exploring Africa through sight, sound, touch, scent, and taste, bringing the continent’s creativity and heritage to life.Fireside Chats & Founder ConversationsEngaging conversations with founders, creatives, and industry leaders sharing insights on building global African brands, storytelling, and creative entrepreneurship.Why You Should AttendDiscover over 100 African creative brandsShop exclusive and limited-edition productsMeet founders and hear their storiesExperience curated cultural and lifestyle daysBe part of a growing global African creative movementTALES 2026 is a space for discovery, inspiration, and cultural connection in the heart of London.Event DetailsTALES 2026 – The African Lifestyle ExperienceTheme: The Secret StoryLocation: 28 Cavendish Square, LondonDates: July 24 – August 23, 2026Learn more at https://tales.bellafricana.co.uk/SEE PICTURES AND VIDEOS FROM OUR PAST EDITION BELOW:https://www.youtube.com/shorts/RYwiVZ_cWmAhttps://www.youtube.com/shorts/uvFJCDgYLoA https://cdn-az.allevents.in/events9/banners/23859430-9e38-11f1-86dd-a9509dccaf4b-rimg-w493-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events7/banners/23cfe3a0-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events5/banners/23f545f0-9e38-11f1-86dd-a9509dccaf4b-rimg-w493-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events6/banners/2405c0b0-9e38-11f1-86dd-a9509dccaf4b-rimg-w493-h740-dc584898-gmir.jpg https://cdn-az.allevents.in/events5/banners/244efeb0-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dc080808-gmir.jpg COME SHOP SOME OF THESE CREATIVE PRODUCTS BELOW: https://cdn-az.allevents.in/events2/banners/24809600-9e38-11f1-86dd-a9509dccaf4b-rimg-w493-h740-dc88a898-gmir.jpg https://cdn-az.allevents.in/events10/banners/2491fb20-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dcc89868-gmir.jpg https://cdn-az.allevents.in/events1/banners/24a1d9a0-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dcb8b8b8-gmir.jpg https://cdn-az.allevents.in/events1/banners/24af2010-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dc481818-gmir.jpg https://cdn-az.allevents.in/events1/banners/24f88520-9e38-11f1-86dd-a9509dccaf4b-rimg-w548-h740-dc080818-gmir.jpg https://cdn-az.allevents.in/events6/banners/250a3860-9e38-11f1-86dd-a9509dccaf4b-rimg-w704-h740-dcf8f8f8-gmir.jpg https://cdn-az.allevents.in/events5/banners/253bcfb0-9e38-11f1-86dd-a9509dccaf4b-rimg-w558-h740-dcd8d8c8-gmir.jpg https://cdn-az.allevents.in/events8/banners/258de750-9e38-11f1-86dd-a9509dccaf4b-rimg-w1128-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events3/banners/25cd1330-9e38-11f1-86dd-a9509dccaf4b-rimg-w592-h740-dc080808-gmir.jpg Agenda?: 10:00 AM - 08:00 PMTALES Event Schedule: July 24 - 26 (Official Opening Weekend Experience)Info: 10:00 AM: Official Opening of TALES - Welcome address and opening party - Introduction to the event activities and schedule - 11:00 AM - 8:00 PM: Shopping and Vendor Exhibitions?: 10:00 AM - 08:00 PMThe TALES Experience Continues: July 27 – 28Info: 10:00 AM - 8:00 PM - Curated in-store experience - Chill day with Afro-jazz, culture-themed playlists, and laid-back shopping?: 10:00 AM - 08:00 PM Shop & Connect. Fireside Chats with Guests: July 29Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions - 2:00 PM - 4:00 PM: Fireside Chat #1 - Guests: Creatives and Experts from Music Industry - Includes Q&A + informal networking afterward?: 10:00 AM - 08:00 PMThe Pause at TALES - A collaboration between Bellafricana and WorkSpa: July 30Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions - The Pause at TALES will be a curated space within TALES dedicated to helping founders, creatives, and attendees slow down, recharge, and reconnect.?: 10:00 AM - 08:00 PMShop, Karaoke, Paint & Sip: July 31 - Aug 5Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions - There's always something happening at TALES. - From creative workshops and upcycling sessions to karaoke nights, painting experiences, curated events and meaningful networking, TALES House is more than a shopping destination, it's a place to connect, create and be inspired.?: 10:00 AM - 08:00 PMThe Five Senses of Africa Show: Aug 6Info: - 10:00 AM - 8:00 PM: A unique celebration of African culture through all five senses — curated to delight and inspire you. ? See stunning luxury fashion, art & handmade lifestyle pieces ? Taste delicious West African bites like puff puff & shito ✋? Touch rich textures – fabrics, ceramics & more ?? Smell African fragrances, oils & spices ?? Listen to curated Afro sounds on vinyl with Belvin (Africa Day Every Day) A day of culture, connection & creativity. Free entry | Limited tasting spots available — Register now!?: 10:00 AM - 08:00 PMShop, Explore, Dance, Sing at the Karaoke Night: Aug 7 - 9Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions - 5:00 PM - 7:00 PM: Karaoke Takeover - Grab the mic! Afrobeat classics, Community highlights + Vendor shoutouts - Come dressed to vibe. Surprises await?: 10:00 AM - 08:00 PMShopping Continues: Aug 10-22Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions?: 10:00 AM - 08:00 PM10:00 - 20:00 Final Shopping and Closing of TALES Party: Aug 23Info: - 10:00 AM - 8:00 PM: Shopping and Vendor Exhibitions - 6:00 PM - 10:00 PM: Closing Party - 7:00 PM - 8:00 PM: Entertainment, Dance and Celebration - 8:00 PM - 9:00 PM: Closing Remarks and Awards - **Event URL**: https://allevents.in/london/tales-2026-the-african-lifestyle-experience-london-the-secret-story/100001537110993359 - **Event Categories**: shopping, karaoke, music, exhibitions, entertainment, health-wellness, art, parties, performances, storytelling, business, workshops, fine-arts, sip-and-paint - **Interested Audience**: - total_interested_count: 1 - **Event Highlights**: - Age Limit: all_ages - door_time: 2026-07-24T08:50:00Z - Duration: 10 hours - Location: TALES House London By Bellafricana - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 45, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: TALES House London By Bellafricana - **lat**: 51.51594979999999 - **long**: -0.144571 - **full address**: TALES House London By Bellafricana, 28 Cavendish Square, London, United Kingdom ## Event gallery - **Alt text**: TALES 2026 – The African Lifestyle Experience London | The Secret Story - **Image URL**: https://cdn-az.allevents.in/events7/banners/0c78455d8f1cda6df71bb1b4cdfd6e54f7ab394cf3211b786bea3322324efddd-rimg-w1200-h819-dcd6dbd6-gmir.jpg?v=1774275065 ## FAQs - **Q**: When and where is TALES 2026 - The African Lifestyle Experience London | The Secret Story being held? - **A:** TALES 2026 - The African Lifestyle Experience London | The Secret Story takes place on Fri, 24 Jul, 2026 at 10:00 am to Sun, 23 Aug, 2026 at 08:00 pm at TALES House London By Bellafricana, 28 Cavendish Square, London, United Kingdom. - **Q**: Who is organizing TALES 2026 - The African Lifestyle Experience London | The Secret Story? - **A:** TALES 2026 - The African Lifestyle Experience London | The Secret Story is organized by Bellafricana. - **Q**: Who is this event for? Is it right for me? - **A:** TALES 2026 - The African Lifestyle Experience London | The Secret Story is ideal for art lovers, trade professionals, collectors, and exhibition enthusiasts exploring the latest in their field. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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