# Event Details - **Event Name**: Storytelling in Design in the Age of AI - **Event Start and End Date**: Wed, 25 Mar, 2026 at 09:30 am – Wed, 25 Mar, 2026 at 04:30 pm - **Event Description**: AI is raising the bar on what users expect. Learn how to decide what to build, where AI fits, and how to align your team.About this EventAbout this workshopAI isn't just changing how we build products and services. It's changing what users expect from them, who (and what) we're designing for, and how work gets done across teams that often aren't aligned.The result? More complexity, more stakeholders, more moving parts. And a growing gap between what gets built and what actually matters.This workshop gives you practical storytelling frameworks to close that gap and connect the dots. You'll learn how to define end-to-end experiences, decide where AI adds value (and where it doesn't), prioritise what matters, and align teams around outcomes that move the needle for users and the business.The approach: Tried and tested storytelling principles from film and fiction, applied to the realities of UX, CX, product, and business strategy.The outcome: Clarity on what to build, why it matters, and how to get your team moving in the same direction.What you'll learnBy the end of this workshop, you'll have frameworks you can apply immediately to:Define what actually mattersMap the end-to-end experience and identify the moments that make a differenceClarify who you're designing for (including non-human users and AI agents)Decide where AI adds value and where it creates more problems than it solvesConnect the dots across complexityNavigate the shift from traditional user flows to agentic AI handoversLink touchpoints, systems, teams, and organisational structures that don't naturally alignTie initiatives to business goals and measurable outcomesMove from theory to practiceWork hands-on with real scenarios (bring your own case if you'd like)Use storytelling frameworks to prioritise work and communicate directionCreate shared language for talking about complexity, AI, and what success looks like https://cdn-az.allevents.in/events10/banners/bc9d9070-0a20-11f1-a70f-b15bde9c1f1d-rimg-w1111-h740-dc8c7761-gmir.jpg Who should attendThis workshop is for people who shape and influence product or service direction:Product owners and managers who need effective ways to align teams, clarify roadmaps, and ensure initiatives lead to meaningful outcomes for users and the business.UX, service, and product designers who define (or facilitate defining) end-to-end experiences, identify critical moments, and determine where AI fits into the offering.Strategists, planners, and consultants who need to define offerings, scope initiatives, or make sense of complex work that spans teams and touchpoints.Startups and scale-ups looking to find product-market fit, define their value proposition, or lift their experience to meet rising user expectations.About your instructorAnna Dahlström is a strategic UX, CX and storytelling consultant and author of Storytelling in Design (O'Reilly). With nearly 25 years of experience across startups, B2B, B2C, public sector, global brands, and agencies, she helps organisations break down silos, solve the right problems, and create cohesive, human-centred products and services.Anna is a seasoned speaker who has given talks and workshops at SXSW, UX London, Web Summit, and events internationally. Her workshops and sessions consistently overbook at conferences. At SXSW, demand was so high they added an extra session and still had to turn people away. She's also the founder of UX Fika, host of The UX Fika Podcast, and a mum of two.Format & what's includedThis is a hands-on workshop that mixes short guided sessions with practical group work.What's included:Full-day in-person workshop in central London (9:30am–4pm)Live online follow-up session two weeks after the workshopAll workshop materials, templates, and additional resourcesLunch and fikaFrameworks you can apply the same dayEarly bird pricing: Limited to the first 12 attendees. Once early bird tickets sell out, prices increase by £100. Book early to secure your spot.Spaces are limited. Book early to secure your place.Part of a two-day seriesThis workshop is Day 1 of a two-part series:Day 1: Storytelling in Design in the Age of AI (25 March) Connecting the dots - between users (including non-human ones), touchpoints, teams and organisational structures. Communicating that work - leading meetings, framing recommendations, handling questions, and guiding decisions.You can book this workshop on its own, or purchase both days together for the full journey from shaping the work to leading the conversation around it. Both options are available at checkout.Coming with your team?Save 25% when you book as a group of 3 or more. This workshop works especially well when attended together - teams leave with shared frameworks and language they can apply immediately.It's particularly valuable for teams who want to:Align on how problems and outcomes are definedCreate shared language around complexity and AIWork through your own scenarios together during the hands-on sessionsTo book as a team, select the group ticket option at checkout or email anna@uxfika.co - **Event URL**: https://allevents.in/london/storytelling-in-design-in-the-age-of-ai/100001982675622158 - **Event Categories**: workshops, storytelling, art, business, literary-art, entertainment, meetups - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 371.25, max: 795, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Central London (TBC) - **lat**: 51.5072178 - **long**: -0.1275862 - **full address**: Central London (TBC), TBC, London, United Kingdom ## Event gallery - **Alt text**: Storytelling in Design in the Age of AI - **Image URL**: https://cdn-az.allevents.in/events6/banners/07ed8bf5adc34059e132d3931b1f5876d4b6eed2122ee5b22b0c5f0903e0675b-rimg-w1200-h600-dcbf6b82-gmir.jpg?v=1771127116 ## FAQs - **Q**: When and where is Storytelling in Design in the Age of AI being held? - **A:** Storytelling in Design in the Age of AI takes place on Wed, 25 Mar, 2026 at 09:30 am to Wed, 25 Mar, 2026 at 04:30 pm at Central London (TBC), TBC, London, United Kingdom. - **Q**: How much do tickets cost for Storytelling in Design in the Age of AI? - **A:** Ticket prices for Storytelling in Design in the Age of AI range from GBP 371 to GBP 795 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityEarly BirdGBP 495AvailableEarly Bird - Bring Your TeamGBP 371AvailableEarly Bird - Two Day BundleGBP 695AvailableStandardGBP 595AvailableStandard - Two Day BundleGBP 795Available - **Q**: Who is organizing Storytelling in Design in the Age of AI? - **A:** Storytelling in Design in the Age of AI is organized by UX Fika | Anna Dahlström. - **Q**: Who is this event for? Is it right for me? - **A:** Storytelling in Design in the Age of AI is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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