

# Event Details

- **Event Name**: Sony Soho Photo Challenge
- **Event Start and End Date**: Sun, 22 Mar, 2026 at 10:00 am – Sun, 22 Mar, 2026 at 01:00 pm
- **Event Description**: A fast-paced 3-hour photo challenge through Soho.
Shoot, edit, and submit your imagesAbout this EventSony Soho Photo ChallengeSony Penthouse – W LondonReady for a fast-paced, creative challenge in the heart of Soho?Join Sony United Kingdom for the Sony Soho Photo Challenge — a high-energy, three-hour photography experience based at the Sony Penthouse inside W London.Open to all skill levels, from beginners to professionals, this challenge invites you to compete individually or in teams of up to four (each participant must hold a valid ticket). You’ll sign out a Sony camera and lens from the Sony Penthouse, head out into the streets of Soho and Chinatown, and put your creativity to the test under time pressure.You’ll have three hours total to:Sign out your cameraCapture your images on the streetsReturn to the Sony PenthouseEdit and submit your final imageFinal images must be posted on Instagram using #SonySohoPhotoChallenge, tagging @sony.unitedkingdom, @epgroup.co, and @danieljm.visuals.What to expectA three-hour, adrenaline-fuelled photo challengeSolo or team participation (up to four people per team)Loan access to Sony Alpha cameras and G / G Master™ lensesStreet photography across Soho and ChinatownOn-site editing and image submission at the Sony PenthouseA fun, competitive, and community-driven experienceCamera and lens models cannot be guaranteed but will be allocated subject to availability.Talent guidanceYou are welcome to arrange your own talent (models or actors).Any talent requiring access to the Sony Penthouse or internal W London areas must hold a valid ticketFilming or photographing talent externally around Soho and Chinatown does not require a ticketWho this session is forPhotographers of all levelsCreatives who enjoy fast-paced challengesIndividuals or teams looking for a fun, competitive experienceAll camera brands are welcome, though Sony equipment will be provided for the challenge.About the Sony London Creative Weekend (20–22 March)Across the weekend, we’ll be hosting 10+ Sony photography and video sessions at the Sony Penthouse at W London.Expect:Inspiring workshops and seminarsPhoto walks and practical shooting sessionsOpportunities to connect with creators, educators, and the Sony teamChances to win exclusive Sony prizes, including cameras and accessories (T&amp;Cs apply)Explore the other sessions running throughout the weekend to build your own Creative Weekend experience.Discover the full programme via @sony.unitedkingdom on Instagram or through our Eventbrite listings.⚠️ Limited availability — early booking is recommended.Who can attendThis event series is open to all ages.Attendees under 18 must be accompanied by a parent or guardian.All participants must hold a valid ticket.What to bringValid government-issued photo ID plus a secondary form of IDLaptop with editing software and charger (essential for this session)Two high-capacity, high-speed SD cards (recommended: 128GB, V30 or higher)Water bottle and a small snackArrival informationPlease arrive 15 minutes before your session start time.Due to the tightly scheduled programme, late arrivals may not be accommodated and tickets may be forfeited.W London Hotel arrival instructions:Take the lift to Level 1 Reception and wait for a Sony or W London team member, who will escort you to the Penthouse at the start of your session.Connect with your hostsSony UK – suk_di_marketing@sony.comDaniel Murray – @danieljm.visualsEric Peng – @epgroup.co
- **Event URL**: https://allevents.in/london/sony-soho-photo-challenge/100001980256804409
- **Event Categories**: contests, workshops, photography, sports, art, theatre
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fsony-soho-photo-challenge-tickets-1980256804409
- **Ticket Price Range**: min: 50, max: 50, currency: GBP

## Event venue details

- **city**: London
- **state**: EN
- **country**: United Kingdom
- **location**: W London
- **lat**: 51.51084299999999
- **long**: -0.1314287
- **full address**: W London, 10 Wardour Street, London, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Sony - Alpha Universe (https://allevents.in/org/sony-alpha-universe/27082890)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/010ea65aca02fda475962eb8c2e373553d51ce4f29d12d45d8d3e961c5287283-rimg-w1200-h1680-dc2f4449-gmir.jpg?v=1769231958
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/1b63c6aaf4378d6a392f8757fb1a796ac6920801840c11e736e1f230b537ee1d-rimg-w400-h400-dcdfe9ed-gmir.jpg?v=1769231957

## FAQs

- **Q**: When is the event happening?
  - **A:** Sun, 22 Mar, 2026 at 10:00 am
- **Q**: Where is the event happening?
  - **A:** W London, 10 Wardour Street, London, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 50 up to 50 GBP
- **Q**: Who is organizing the event?
  - **A:** Sony - Alpha Universe
- **Q**: What type of event is this?
  - **A:** contests, workshops, photography, sports, art, theatre
- **Q**: Where can I find ticket details about Sony Soho Photo Challenge ?
  - **A:** You can find ticket details about this event on AllEvents.

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