# Event Details - **Event Name**: PPC Live #22 (London) - **Event Start and End Date**: Wed, 21 Oct, 2026 at 01:30 pm – Wed, 21 Oct, 2026 at 05:00 pm (+01:00) - **Event Description**: Get ready to dive into the world of pay-per-click advertising at PPC Live #22, where experts will share their top strategies and insightsAbout this EventWelcome to PPC Live #22!Event: PPC Live #22 (London)Venue: StrategiQ Nicholls & Clarke Level 2 Warehouse, 1 Fleur De Lis Passage, London, E1 6RBDate: October 21st, 2026 at 1:30 PM (Europe/London)Confirmed Speakers - Susan Yen, Laura I. Abreu, Jeremy Young, James BavingtonJoin us for an exciting evening filled with the latest trends in PPC advertising, which will be followed by a beer garden after party. Network with fellow professionals, learn from industry experts, and discover new strategies to boost your campaigns. Don't miss out on this opportunity to enhance your skills and grow your business.We can't wait to see you there!Want to network even before the event? Join our Slack.Agenda🕑: 01:30 PM - 02:00 PMArrival and drinks🕑: 02:00 PM - 02:15 PMIntroduction to PPC Live from Anu🕑: 02:15 PM - 02:35 PM Talk 1 - Your Target CPA Might Be Holding You BackHost: Laura I. AbreuInfo: "Target CPA is supposed to help advertisers control acquisition costs, but what happens when the target itself starts working against you? Google's recent Smart Bidding changes for campaigns limited by budget made me look more closely at how tCPA is actually being used across lead generation accounts. In some cases, targets have been set based on historical performance, Google's recommendations or simply what the account has always used, without asking whether they still reflect what a conversion is genuinely worth to the business. In this session, I'll look at when Target CPA helps, when it can restrict growth and what to check before changing your bidding strategy. You'll leave with a practical framework for deciding when to keep your tCPA, adjust it or move towards Maximize Conversions or value-based bidding, without reacting to every new Google Ads update."🕑: 02:35 PM - 02:55 PMTalk 2 - Scaling Isn’t the Same as GrowthHost: Susan YenInfo: When performance stalls, the usual advice is to increase budgets, launch another campaign type, expand to a new platform, or hand it over to automation. But what if the thing holding you back has nothing to do with how much you're spending? This session is about finding the real constraint before you try to scale. Susan Yen will break down the signals that tell you whether you have a demand problem, a measurement problem, a conversion problem, a creative problem, or simply an account that isn't ready for more budget. Expect real-world examples, uncomfortable questions, and a practical framework for deciding what to fix, what to change, and when to actually scale. Because the goal isn't to spend more. It's to make what you're already doing work better.🕑: 02:55 PM - 03:15 PMTalk 3 - Beyond the Bid: What Profit Data Can Really Do - with ProfitMetricsHost: Jeremy YoungInfo: Most advertisers use profit data for one thing: bidding. In this session, Jeremy Young (Young & Digital) and ProfitMetrics go further, showing what profit data can actually solve when it's put to work beyond the bid strategy. Expect a live example, real numbers, and a use case most of the room hasn't seen yet."🕑: 03:15 PM - 03:35 PMTalk 4 - The AI Questions Brand Leaders Are Asking. The Answers Paid & OrganicHost: James BavingtonInfo: For over three years, ever since Google announced SGE, brand leaders have been asking us the same pressing questions about the future of search, across both paid and organic. Those questions have always come from the right place: fear of missing KPIs and targets, and real uncertainty about what might be the biggest shift in search marketing of my career. In this talk, I'll share the approach we use to cut through that uncertainty, how we brief brand leaders and CMOs on what's actually happening, and how we align them on the tactical decisions every brand is now weighing up. As a specialist ecommerce marketer with a background in development and SEO, now working as a consultant, I'll share what we're doing, seeing and where we're winning within the Performance Marketing team at StrategiQ.🕑: 03:35 PM - 04:30 PMDrinks + cake + networking🕑: 04:30 PM - 05:00 PMPanel discussion🕑: 05:00 PMAfter party - **Event URL**: https://allevents.in/london/ppc-live-22-london/100001999018199246 - **Event Categories**: parties, entertainment, business, digital-marketing - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: StrategiQ - Languages: English ## Ticket Details - **Ticket Price Range**: min: 33.22, max: 54.88, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: StrategiQ - **lat**: 51.521896 - **long**: -0.0777611 - **full address**: StrategiQ, Nicholls & Clarke, London, United Kingdom ## Event gallery - **Alt text**: PPC Live #22 (London) - **Image URL**: https://cdn-az.allevents.in/events4/banners/f7b90cf18b3184928e6c0d54990a198a8c4c859b8e53648b4aa126714c6a11e2-rimg-w1200-h675-dcf8f8f8-gmir.jpg?v=1789502114 ## FAQs - **Q**: When and where is PPC Live #22 (London) being held? - **A:** PPC Live #22 (London) takes place on Wed, 21 Oct, 2026 at 01:30 pm to Wed, 21 Oct, 2026 at 05:00 pm at StrategiQ, Nicholls & Clarke, London, United Kingdom. - **Q**: Who is organizing PPC Live #22 (London)? - **A:** PPC Live #22 (London) is organized by Anu Adegbola. - **Q**: Who is this event for? Is it right for me? - **A:** PPC Live #22 (London) is ideal for party-goers, social butterflies, and anyone looking for a great night out with music, drinks, and good vibes. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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