# Event Details - **Event Name**: Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen - **Event Start and End Date**: Mon, 20 Apr, 2026 at 05:00 pm – Mon, 20 Apr, 2026 at 06:30 pm (+01:00) - **Event Description**: Miranda Priestly was right- that cerulean blue sweater scene wasn’t just fashion drama. Trends and product from the runway to clearance rackAbout this EventLocation: EB_M01https://www.linkedin.com/in/kovacspetra/Whether you are studying fashion design, styling, marketing, buying, or creative direction, this session will give you a behind-the-scenes look at how trends are born, evolve, and make their way from the runway to the high street. Join Petra Kovacs — Chief Product Officer at Sarabande and Alexander McQueen — as she unpacks the real-world dynamics behind that famous “cerulean blue sweater” moment, revealing how creative vision, product development, and market forces intersect in today’s fashion industry.This is an interactive session, so any questions about trend forecasting, product development or the business of fashion — please bring them along to discuss.SpeakersPetra Kovacs, Chief Product Officer, Nanuska and former senior roles at Toteme and Burberry. Petra Kovacs is an experienced fashion product leader with a career spanning some of the world’s most renowned luxury brands. She oversees product development, trend forecasting, and the translation of creative vision into commercially successful collections. Petra works closely with emerging talent and students, sharing her expertise in fashion product strategy, creative decision-making, and the journey from runway concepts to the retail floor.Visitor informationAddress: London College of Fashion, 105 Carpenter’s Road, London, E20 2AR - how to find us. Watch this video on how to get to LCF from Stratford tube station on the stories highlights on Instagram. Stratford is widely connected, on both the Central and Elizabeth tube Lines as well as via overground train and bus services.Accessibility information:For full details on building access and facilities at London College of Fashion (Carpenter’s Road), please see our AccessAble guide: Access Guide.If you have any specific access needs, feel free to contact us. Taxi drop off is available for those with access needs; please see LCF’s website for more information. - **Event URL**: https://allevents.in/london/petra-kovacs-chief-product-officer-sarabande-and-alexander-mcqueen/100001785768083409 - **Event Categories**: performances, art, theatre, entertainment - **Interested Audience**: - total_interested_count: 1 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: London College of Fashion - **lat**: 51.5416693 - **long**: -0.0130399 - **full address**: London College of Fashion, 105 Carpenters Road, London, United Kingdom ## Event gallery - **Alt text**: Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen - **Image URL**: https://cdn-az.allevents.in/events7/banners/2b85e18fd81b54336da619a933ba39ac7a4f261c9b61ae6bf962af2f0a3cc4d3-rimg-w1080-h1920-dc071a4d-gmir.jpg?v=1764171973 ## FAQs - **Q**: When and where is Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen being held? - **A:** Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen takes place on Mon, 20 Apr, 2026 at 05:00 pm to Mon, 20 Apr, 2026 at 06:30 pm at London College of Fashion, 105 Carpenters Road, London, United Kingdom. - **Q**: Who is organizing Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen? - **A:** Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen is organized by London College of Fashion, UAL. - **Q**: What has been the experience of attendees at London College of Fashion, UAL's events? - **A:** Attendees have given London College of Fashion, UAL a rating of 5/5 based on reviews from early attendees on AllEvents. London College of Fashion, UAL has a verified profile on AllEvents where you can read reviews and explore their upcoming events. - **Q**: Who is this event for? Is it right for me? - **A:** Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen", "image": "https://cdn-az.allevents.in/events7/banners/2b85e18fd81b54336da619a933ba39ac7a4f261c9b61ae6bf962af2f0a3cc4d3-rimg-w1080-h1920-dc071a4d-gmir.jpg?v=1764171973", "startDate": "2026-04-20T17:00:00+01:00", "endDate": "2026-04-20T18:30:00+01:00", "url": "https://allevents.in/london/petra-kovacs-chief-product-officer-sarabande-and-alexander-mcqueen/100001785768083409", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "London College of Fashion", "address": { "@type": "PostalAddress", "streetAddress": "105 Carpenters Road", "postalCode": "E20 2AR", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5416693", "longitude": "-0.0130399" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Miranda Priestly was right- that cerulean blue sweater scene wasn’t just fashion drama. 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