# Event Details - **Event Name**: Loyalty Programs: The Complete Masterclass™ - London October Course - **Event Start and End Date**: Mon, 05 Oct, 2026 at 09:00 am – Tue, 06 Oct, 2026 at 05:00 pm (+01:00) - **Event Description**: Become a Certified Loyalty Expert™ at this Loyalty Certification Masterclass in London, October 2026.About this EventAbout this eventWHAT YOU'LL LEARNWelcome to Loyalty Programs: The Complete Masterclass™ London Course!Join us for an exciting two days filled with insightful sessions and hands-on workshops hosted in London. Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don't miss this opportunity to enhance your knowledge and skills in customer loyalty. Reserve your spot today.Privacy notice: When you register, your name and email will be shared with Loyalty & Reward Co.WHAT TO EXPECTWho is this Masterclass for?Loyalty Programs: The Complete Masterclass™ is the only loyalty education course globally with a formal textbook. The course covers emotional engagement, experiential design, gamification, psychology, technology, marketing, commercial modelling, and more.The course is designed for professionals working in the loyalty industry, as well as marketing leaders looking to deepen their understanding of loyalty programs as a core marketing discipline. Brands that have recently participated include GAP, adidas, ASICS, Calvin Klein, Tommy Hilfiger, VF Corporation, CVS, Citi, LEGO, Costa Coffee, FanDuel, Marriott, Vodafone, Ann Summers, AS Watson, ASOS, PepsiCo, Adobe, Virgin Red, Mastercard, and H&M.The ultimate loyalty MasterclassThe two-day course will be delivered by certified professionals from . With learnings across 8 core modules, you'll come away with the insights you need to build or evolve a best-in-class loyalty program that drives deep member engagement and incremental ROI. You'll also have plenty of opportunity to network with peers in the industry. The course is sponsored by and .WHAT YOU'LL RECEIVETextbook and certificationA signed copy of “Loyalty Programs: The Complete Guide (3rd Edition)”, the official textbook for the course.Certification for completing the course. The course is independently certified by The CPD Certification Service.Participants will be authorised to use Certified Loyalty Expert™ and the Loyalty Programs: The Complete Masterclass graduate emblem against their name.Invitation to the LinkedIn alumni group. https://cdn-az.allevents.in/events6/banners/d72cc7e0-a704-11f1-8990-5d04d231a2dd-rimg-w740-h740-dcf8f8f8-gmir.png Day 1🕑: 09:30 AM - 10:00 AMModule 1: Program objectivesInfo: Loyalty program definitions | Why companies run loyalty programs | How to set objectives that drive the right outcomes🕑: 10:00 AM - 10:30 AMModule 2: Loyalty program designsInfo: Review of 10 primary design frameworks, 26 sub-frameworks, and hybrid models | How to select the right design for your business. 🕑: 10:30 AM - 11:00 AMModule 3: Existing program critiqueInfo: Loyalty & Reward Co's Essential Eight framework | Real-world program examples assessed against best-practice principles🕑: 11:00 AM - 11:15 AMBreak🕑: 11:15 AM - 12:00 PMModule 4: Loyalty psychologyInfo: Key consumer psychology theories applied to loyalty program design | How to influence desired member behaviours🕑: 12:00 PM - 01:00 PMModule 5: Rewards & benefitsInfo: Types of rewards, benefits and reward aggregators | How to match reward types to the behaviours you want to drive🕑: 01:00 PM - 02:00 PMLunch & Networking🕑: 02:00 PM - 03:00 PMModule 6: GamificationInfo: Gamification vs games | Mechanics that drive deeper member engagement | Real-world examples🕑: 03:00 PM - 04:00 PMModule 7: DifferentiationInfo: Why loyalty programs commoditise | How to design a program that creates sustainable competitive advantage🕑: 04:00 PM - 04:15 PMBreak🕑: 04:15 PM - 05:00 PMModule 8: Data strategyInfo: The loyalty data value chain | How to collect, store and activate member data to drive deeper engagement🕑: 05:00 PM - 05:30 PMDrinks & NetworkingDay 2🕑: 09:30 AM - 11:00 AMModule 9: Marketing & promotionsInfo: Member lifecycle management | Promotions strategy | Omnichannel personalisation across communications, offers and experiences🕑: 11:00 AM - 11:15 AMBreak🕑: 11:15 AM - 01:00 PMModule 10: TechnologyInfo: The loyalty technology landscape | Core platform capabilities | How to evaluate and select the right tech 🕑: 01:00 PM - 02:00 PMLunch and networking🕑: 02:00 PM - 02:30 PMModule 11: Commercial modellingInfo: How loyalty programs generate (and cost) money | Key financial metrics every loyalty professional needs to understand🕑: 02:30 PM - 03:00 PMModule 12: ROI optimisationInfo: How to measure true program ROI | Frameworks for proving the business case | Isolating the loyalty effect🕑: 03:00 PM - 03:30 PMModule 13: Security & FraudInfo: Common fraud vectors and how programs are exploited | Strategies to detect, prevent and remediate🕑: 03:30 PM - 03:45 PMBreak🕑: 03:45 PM - 04:15 PMModule 14: The future of loyaltyInfo: Emerging global trends | AI and agentic commerce | What the loyalty landscape looks like from here🕑: 04:15 PM - 04:45 PMModule 15: Bringing it all togetherInfo: Synthesising two days of learning | How best-practice programs combine design, psychology, technology, data and commercial rigour to deliver success🕑: 04:45 PM - 05:00 PMFinish and photos - **Event URL**: https://allevents.in/london/loyalty-programs-the-complete-masterclass-london-october-course/100001987978543338 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours - Location: Runway East Bloomsbury - Languages: English ## Ticket Details - **Ticket Price Range**: min: 1200, max: 1200, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Runway East Bloomsbury - **lat**: 51.5375407 - **long**: -0.2028289 - **full address**: Runway East Bloomsbury, 24-28 Bloomsbury Way, London, United Kingdom ## Event gallery - **Alt text**: Loyalty Programs: The Complete Masterclass™ - London October Course - **Image URL**: https://cdn-az.allevents.in/events6/banners/a4e0cb1327597c122a65ffd62547a98dd4950281e80eadd3a5794b413a3eb8dc-rimg-w1200-h585-dcd61c27-gmir.jpg?v=1777385935 ## FAQs - **Q**: When and where is Loyalty Programs: The Complete Masterclass™ - London October Course being held? - **A:** Loyalty Programs: The Complete Masterclass™ - London October Course takes place on Mon, 05 Oct, 2026 at 09:00 am to Tue, 06 Oct, 2026 at 05:00 pm at Runway East Bloomsbury, 24-28 Bloomsbury Way, London, United Kingdom. - **Q**: Who is organizing Loyalty Programs: The Complete Masterclass™ - London October Course? - **A:** Loyalty Programs: The Complete Masterclass™ - London October Course is organized by Loyalty & Reward Co. - **Q**: Who is this event for? Is it right for me? - **A:** Loyalty Programs: The Complete Masterclass™ - London October Course is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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We are constantly challenging ourselves to deliver and demonstrate value in everything we do for clients, partners, customers and the loyalty industry." } ] } ] ```