Lee Kum Kee: The House of Noodles – Immersive Pop-Up Experience

Lee Kum Kee is launching its new noodle range with a free two-day pop-up at Outernet London. Visitors can explore interactive noodle-themed installations, including a custom “Noodley Couch,” a floor-to-ceiling hanging noodle tunnel, and a claw machine offering limited-edition prizes. Guests can also enjoy freshly cooked noodles paired with Lee Kum Kee sauces.

This family-friendly experience combines food, art, play, and digital visuals to showcase the brand’s new Plain Noodle range, featuring Egg, Ramen, Knife-Cut and 4-Flavour varieties.

Dates & Times:

• Saturday 13 December 2025: 11:00–17:00

• Sunday 14 December 2025: 11:00–19:00

Location:

Outernet London, Charing Cross Road, London WC2H 8LH

(Next to Tottenham Court Road Station)

Admission:

Free entry. No booking required.

What to Expect:

• Noodle-themed installations and photo moments

• Claw machine with noodle-themed prizes

• Large-scale digital visuals

• Freshly cooked noodle tasters paired with Lee Kum Kee sauces

About the Product Launch:

The event marks the UK debut of Lee Kum Kee’s Plain Noodle range, designed for quick cooking and authentic texture. Varieties include Egg, Ramen, Knife-Cut and 4-Flavour Noodles, plus new Noodle Kits featuring satay, dan dan, mala and shallot oil sauces.