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Introduction to Google Analytics Training

Introduction to Google Analytics Training

Wed Nov 11, 2020
Introduction to Google Analytics Training

Time Wed Nov 11 2020 at 09:30 am to 04:30 pm

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Mezzo Labs, 26-28 Underwood Street, London, United Kingdom

GBP 417

Introduction to Google Analytics Training, 11 November | Event in London | Introduction to Google Analytics Training
Our Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA).

The one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions. 

This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics terminology, to understanding how to get the data you need from the core reports available in Google Analytics. 

What this training will cover? 

Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works 

Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics 

Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports 

Reporting techniques: Filters and Segments

Custom reports: Custom Reports and Dashboards

Top tips and tricks 

What this training will teach you to do?

Navigate with ease through the GA console 

Understand GA web analytics terms like users and sessions 

Answer questions about your website audiences and site performance with standard GA reports 

Measure your performance with simple customised reports and dashboards 

Understand conversions by setting up goals and events 

Measure your advertising effectiveness with UTM campaign tracking 

Segment your audience types with dimensions and metrics 

Who is this training for? 

This course is suitable for anyone new to Google Analytics or anyone who has been using GA but would like a broader understanding of what this tool does and how to use it more effectively. It doesn’t assume any prior knowledge of the tool or any technical capability. 

It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting a working knowledge of the GA platform. 

Why train with Mezzo? 

One-day classroom-based training course in central London 

Small groups of maximum 10 attendees 

Expert GA trainer  

Hands-on practical exercises and interactive quizzes 

Training materials shared after the course 

3 months of post-course email-based support  

Excellent coffee, artisan sandwiches and plenty of snacks through the day 


Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.

Also check out other Workshops in London, Arts Events in London.


Tickets for Introduction to Google Analytics Training can be booked here.

Ticket Information Ticket Price
Tickets = £500 GBP 417
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Mezzo Labs is a premier web analytics, insight and optimisation agency, specialising in the implementation of Google Analytics, Adobe Analytics, Tableau and a host of specialist tools.  Founded in 2006, Mezzo has built a client list of some the biggest names in UK financial services and retail, and delivered training to many of these clients.  
Nearby Hotels Mezzo Labs, 26-28 Underwood Street, London, United Kingdom
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Event Information

Date & Time

Wed Nov 11, 2020
Add to Calendar

Date & Time

Wed Nov 11 2020 at 09:30 am to 04:30 pm
Add to Calendar


Mezzo Labs, 26-28 Underwood Street, London, United Kingdom


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