Our Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA).
The one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions.
This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics terminology, to understanding how to get the data you need from the core reports available in Google Analytics.
What this training will cover?
Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works
Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics
Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports
Reporting techniques: Filters and Segments
Custom reports: Custom Reports and Dashboards
Top tips and tricks
What this training will teach you to do?
Navigate with ease through the GA console
Understand GA web analytics terms like users and sessions
Answer questions about your website audiences and site performance with standard GA reports
Measure your performance with simple customised reports and dashboards
Understand conversions by setting up goals and events
Measure your advertising effectiveness with UTM campaign tracking
Segment your audience types with dimensions and metrics
Who is this training for?
This course is suitable for anyone new to Google Analytics or anyone who has been using GA but would like a broader understanding of what this tool does and how to use it more effectively. It doesn’t assume any prior knowledge of the tool or any technical capability.
It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting a working knowledge of the GA platform.
Why train with Mezzo?
One-day classroom-based training course in central London
Small groups of maximum 10 attendees
Expert GA trainer
Hands-on practical exercises and interactive quizzes
Training materials shared after the course
3 months of post-course email-based support
Excellent coffee, artisan sandwiches and plenty of snacks through the day
Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.
Mezzo Labs is a premier web analytics, insight and optimisation agency, specialising in the implementation of Google Analytics, Adobe Analytics, Tableau and a host of specialist tools.
Founded in 2006, Mezzo has built a client list of some the biggest names in UK financial services and retail, and delivered training to many of these clients.
Nearby HotelsMezzo Labs, 26-28 Underwood Street, London, United Kingdom