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Introduction to Google Analytics Training

Introduction to Google Analytics Training

Wed Nov 11, 2020
Introduction to Google Analytics Training

Time Wed Nov 11 2020 at 09:30 am to 04:30 pm

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Mezzo Labs, 26-28 Underwood Street, London, United Kingdom

GBP 417
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Introduction to Google Analytics Training, 11 November | Event in London | AllEvents.in Introduction to Google Analytics Training
Our Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA).

The one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions. 

This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics terminology, to understanding how to get the data you need from the core reports available in Google Analytics. 


What this training will cover? 




Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works 



Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics 



Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports 



Reporting techniques: Filters and Segments



Custom reports: Custom Reports and Dashboards







Top tips and tricks 







What this training will teach you to do?




Navigate with ease through the GA console 

Understand GA web analytics terms like users and sessions 






Answer questions about your website audiences and site performance with standard GA reports 



Measure your performance with simple customised reports and dashboards 



Understand conversions by setting up goals and events 



Measure your advertising effectiveness with UTM campaign tracking 



Segment your audience types with dimensions and metrics 








Who is this training for? 

This course is suitable for anyone new to Google Analytics or anyone who has been using GA but would like a broader understanding of what this tool does and how to use it more effectively. It doesn’t assume any prior knowledge of the tool or any technical capability. 



It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting a working knowledge of the GA platform. 



Why train with Mezzo? 


One-day classroom-based training course in central London 


Small groups of maximum 10 attendees 



Expert GA trainer  



Hands-on practical exercises and interactive quizzes 



Training materials shared after the course 






3 months of post-course email-based support  



Excellent coffee, artisan sandwiches and plenty of snacks through the day 





Location

Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.



Also check out other Workshops in London, Arts Events in London.

Tickets

Tickets for Introduction to Google Analytics Training can be booked here.

Ticket Information Ticket Price
Tickets = £500 GBP 417
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Mezzo Labs is a premier web analytics, insight and optimisation agency, specialising in the implementation of Google Analytics, Adobe Analytics, Tableau and a host of specialist tools.  Founded in 2006, Mezzo has built a client list of some the biggest names in UK financial services and retail, and delivered training to many of these clients.  
Nearby Hotels Mezzo Labs, 26-28 Underwood Street, London, United Kingdom
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Event Information

Date & Time

Wed Nov 11, 2020
Add to Calendar

Date & Time

Wed Nov 11 2020 at 09:30 am to 04:30 pm
Add to Calendar

Location

Mezzo Labs, 26-28 Underwood Street, London, United Kingdom

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