# Event Details - **Event Name**: Insights Forum by The Global Entertainment Awards - London - **Event Start and End Date**: Thu, 01 Oct, 2026 at 09:30 am – Fri, 02 Oct, 2026 at 09:30 am (+01:00) - **Event Description**: Two days built to inform, connect and inspire the entertainment marketing industry.About this EventThe Insights Forum from the Global Entertainment Awards. Where creative leaders connect to explore the future of entertainment marketing.The Insights Forum is the industry conversation at the heart of the Global Entertainment Awards, our year round series of gatherings around the world bringing together the entertainment marketing ecosystem. We gather creatives, strategists, brands and business leaders — key decision makers from across film, TV, streaming and games. Through panels, keynotes and activations, this is where the industry explores what's next in entertainment marketing, forges meaningful connections, and collaborates on the innovations shaping our future.The London edition takes place across two days, 1–2 October 2026 at Century Club. Spaces are limited — secure yours now.Agenda and timings subject to change as more sessions are confirmedAttendees can expect:Cutting-edge panels and interactive experiencesBold, honest (and sometimes controversial) conversationsMeaningful connections with some of the most fascinating minds in global entertainment marketingSee the website for more informationThursday 1 OctoberThe Vertical Rush: Marketing Entertainment's Fastest-Growing FormatInfo: Vertical drama is entertainment's fastest-growing format, and its marketing challenges echo a path mobile gaming has already walked. This session convenes voices from both industries to compare notes: what is currently working in microdrama user acquisition and creative strategy, and how the mobile games marketing playbook may offer insights for moving forward.From Influencer Marketing to the Creator EconomyInfo: Games didn't just add creators to the marketing mix, they rewrote the business model around them. Revenue sharing is now infrastructure, not promotion. Can film, TV, and streaming do the same and treat creators as builders inside the IP, not narrators outside it, or does that break the model?Where Do Agencies Go From Here? Mapping Relevance from Screen to Scroll Info: Agencies built their value on the art of selling the story and market knowledge, a value that's held across cinema, games, streaming and TV. Whilst creators know and are close to their audience, they rarely have the full market picture. Micro-dramas, UGC-native content and mobile games run on different economics and are built content-first. Will those verticals ever need what agencies offer, and if they do, do agency skills actually travel into that world, or do the economics rule the question out before it's even asked?From Influencer Marketing to the Creator EconomyInfo: Games didn't just add creators to the marketing mix — they rewrote the business model around them. Revenue sharing is now infrastructure, not promotion. Can film, TV, and streaming do the same and treat creators as builders inside the IP, not narrators outside it — or does that break the model?Where Do Agencies Go From Here? Mapping Relevance from Screen to Scroll Info: Agencies built their value on the art of selling the story and market knowledge, a value that's held across cinema, games, streaming and TV. Whilst creators know and are close to their audience, they rarely have the full market picture. Micro-dramas, UGC-native content and mobile games run on different economics and are built content-first. Will those verticals ever need what agencies offer, and if they do, do agency skills actually travel into that world, or does the economics rule the question out before it's even asked?Chasing the Audience: The Platform Shifts Redefining Entertainment MarketingInfo: The platforms shaping entertainment audiences keep multiplying, each flexing a different audience muscle and demanding its own creative approach. Through it all, one requirement stays constant: an authentic voice. This session asks whether attention is consolidating somewhere durable or fragmenting for good - and what that means for marketing spend, and for the marketing creative itself.The Retention EconomyInfo: Live moments built to resonate aren't new to film and TV - the premiere, the appointment to view, are versions of the same idea. What games have done is turn that instinct into a discipline: seasonal events, limited-time drops, moments built to be shared, run with a cadence and a measurability. Streaming, cinema and TV are already there and experiential marketing has a new buzz. How far can this art form be pushed - not just the live moment itself, but the full 360 built around it: creative, social, PR? And what does deliverable, quantifiable ROI look like when you're trying to do it on repeat?Friday 2 OctoberInside the Stack: The Tools Reshaping Creative ProductionInfo: AI image and video generators, automated storyboarding, ad-variant tools, creative testing platforms, and increasingly sophisticated localisation tools - the list in the pitch deck keeps growing, but which ones have made it into real production and marketing pipelines? This session maps what's genuinely being used, asks whether these tools are changing the creative itself or just compressing the timeline to the same result, and looks at what their adoption means for the content security question raised earlier in the day.Attention Earned: Presence Over ReachInfo: Box office is enjoying its biggest comeback since Covid, and gaming's biggest launches now live at Gamescom and PAX East as much as on the feed. It's a return to something PR always understood - that earned presence beats bought reach - with one difference: the room is now built to be filmed, clipped, and carried onto every other platform by the people in it. This session asks what it takes to earn that kind of real-world attention today, for a film, show or game.Real-Time Creative: The New Rules of OOH & DOOHInfo: OOH used to mean one static image on a wall. Now it's programmatic, contextual, and able to react to a live event within hours, triggered by weather, location or breaking news. This panel unpacks the different types in play, how the data behind them actually works, and asks whether creative teams can move as fast as the medium now demands.Analog Ears: The Return of Real-World SoundInfo: Some of the year's biggest trailers and scores have quietly stepped back from the punchy, hyper-designed modern mix - reaching for older recording techniques and real-world sound sources to build sci-fi effects that could just as easily have been synthesised. This session asks why authenticity in sound is cutting through, even in a world that's never had more synthetic tools on hand to fake it.The Next Curve: Where Entertainment Growth Goes From HereInfo: Film, games, streaming and TV are each at different points in their own maturity - but the next wave of growth may not come from any one of them scaling alone. It's increasingly coming from IP moving between them: indie titles and stories built to travel across film, TV, streaming and games from the start, expanding the market for all of them at once. This closing session asks what that means for the creative talent building for more than one screen - and makes the case that a maturing industry isn't a shrinking one. - **Event URL**: https://allevents.in/london/insights-forum-by-the-global-entertainment-awards-london/100002000258220182 - **Event Categories**: fitness, Entertainment, Art, Business, Theatre, performances, Sports - **Slot details of has slots**: - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 190, max: 190, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Century Club - **lat**: 51.512069 - **long**: -0.1321399 - **full address**: Century Club, 61-63 Shaftesbury Avenue, London, United Kingdom ## Event gallery - **Alt text**: Insights Forum by The Global Entertainment Awards - London - **Image URL**: https://cdn-az.allevents.in/events10/banners/03ccb935fd6986ccdcd8d46c06d4a4d6137d7fedcd3f99a495dd243183b66f25-rimg-w1200-h600-dc080808-gmir.jpg?v=1789503987 ## FAQs - **Q**: When and where is Insights Forum by The Global Entertainment Awards - London being held? - **A:** Insights Forum by The Global Entertainment Awards - London takes place on Thu, 01 Oct, 2026 at 09:30 am to Fri, 02 Oct, 2026 at 09:30 am at Century Club, 61-63 Shaftesbury Avenue, London, United Kingdom. - **Q**: Who is organizing Insights Forum by The Global Entertainment Awards - London? - **A:** Insights Forum by The Global Entertainment Awards - London is organized by The Global Entertainment Awards. - **Q**: Who is this event for? Is it right for me? - **A:** Insights Forum by The Global Entertainment Awards - London is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If Insights Forum by The Global Entertainment Awards - London sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Insights Forum by The Global Entertainment Awards - London", "image": "https://cdn-az.allevents.in/events10/banners/03ccb935fd6986ccdcd8d46c06d4a4d6137d7fedcd3f99a495dd243183b66f25-rimg-w1200-h600-dc080808-gmir.jpg?v=1789503987", "startDate": "2026-10-01T09:30:00+01:00", "endDate": "2026-10-02T09:30:00+01:00", "url": "https://allevents.in/london/insights-forum-by-the-global-entertainment-awards-london/100002000258220182", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Century Club", "address": { "@type": "PostalAddress", "streetAddress": "61-63 Shaftesbury Avenue", "postalCode": "W1D 6LQ", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.512069", "longitude": "-0.1321399" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Two days built to inform, connect and inspire the entertainment marketing industry.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-15", "availabilityEnds": "2026-10-02T09:30:00+01:00", "validFrom": "2026-09-15", "lowPrice": "190.00", "highPrice": "190.00", "price": "190.00", "url": "https://allevents.in/london/insights-forum-by-the-global-entertainment-awards-london/100002000258220182" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-15", "availabilityEnds": "", "validFrom": "2026-09-15", "url": "https://allevents.in/london/insights-forum-by-the-global-entertainment-awards-london/100002000258220182", "price": "190.00", "name": "Insights Forum London \nFull Access" } ], "organizer": [ { "@type": "Organization", "name": "The Global Entertainment Awards", "url": "https://allevents.in/org/the-global-entertainment-awards/27491404", "description": "The Global Entertainment Awards gives you, the creative, a voice. Exposure of your work, story and potential. And brings your name or brand to the attention of esteemed judges and industry leaders worldwide." } ] } ] ```