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how to: Futureproof your Business with Simon Sinek

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how to: Futureproof your Business with Simon Sinek





The legendary Simon Sinek is back at the How To Academy with a major new talk on the Future of Business.

So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as “winning” business.

Simon Sinek’s Start With Why and Leaders Eat Last have helped millions of readers see the hidden rules that govern our behavior. Now in this talk based on his new book The Infinite Game Simon will challenge us to rethink our perspective with a deceptively simple question: How do you stay ahead in a game with no end?

Games like basketball and chess are finite, with firm rules and clear endpoints. But business, for example, is infinite — there’s ultimately no such thing as “winning” because there’s always a new set of challenges. Those who thrive in the long run are those who play by infinite rules. They do things that enable them to out-maneuver, out-innovate, and outlast their competitors.

Trying to play an infinite game with a finite mindset can be catastrophic. During the Vietnam War, for instance, America won nearly every battle and killed many more enemy troops. But the Americans lost the war because the North Vietnamese were willing to endure any hardship, for as long as it took to force the Americans to give up.

Through a wide range of examples, Sinek explores how infinite players in any field can exhaust their competitors, stay ahead for the long run, and create strong organizations, built to weather nearly any storm. Great leaders instinctively play the infinite game; now the rest of us can understand how they do it.

The book will be published in June 2019. Please include your postal address when booking the tickets so we can send you the book. Thank you.


 


 

 






Simon Sinek







Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, he is leading a movement to inspire people to do the things that inspire them. Simon is the author of multiple best-selling books: - The global best seller (with over a 1 million books sold in the U.S. alone): Start With Why: How Great Leaders Inspire Everyone to Take Action - The New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t - The New York Times and Wall Street Journal best seller, Together is Better: A Little Book of Inspiration - Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team - And his latest book, The Infinite Game, due out Early 2019. A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest, lasting impact in their organizations and in the world. Over the years, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action. Simon may be best known for popularizing the concept of Why in his first Ted Talk in 2009. It rose to become the third most watched talk of all time on TED.com, with over 35 million views and subtitled in 45 languages. His interview on Millennials in the Workplace broke the internet in 2016 and garnered over 200 million views in the first month. This led to Simon being YouTube’s fifth most searched term in 2017.






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