How To Create Compelling Video For Social Using A Mobile - Training Course
A half-day intensive training course in the art of creating compelling short form (2-4 min) video content using a mobile device and free digital editing and filmmaking apps. You will learn how to create content that grabs the attention of audiences who have short attention spans and view content via social networks on mobile devices.
Mobile Phone Video Production – What is it?
Anyone can press RECORD to tell a story – but few people can do it well enough to engage an audience. With training everyone can shoot, capture, edit and create a simple video narrative or report at no cost – the video can then be shared and broadcast free of charge across social media channels, embedded in your website or broadcast as a live event.
Mobile Phone Video Production
Who should attend?
The half-day course is designed as in introduction to the basic principles of shooting, framing, editing and uploading to social media platforms such as Facebook and Twitter. It has particular value for those in:
Marketing & Sales
PR & Communications
Why should you attend?
In 2018 more than 74 percent of all internet traffic is video
Around 64 percent of consumers are more likely to buy a product after watching a video about it
The average internet user spends 88 percent more time on a website with video than without. Video can help drive the attention span around your brand.
58% of B2B marketers rate videos as the most effective content marketing tactic
Company sites containing video are 50 times more likely to appear on the first page of Google search results!
You don’t want to be a dinosaur.
Practical hands-on training in short form video making
Using simple, logical, confidence-building techniques attendees will learn how to make entertaining and informative short documentary-style films
Students will understand the difference between shooting on small screens and standard cameras
Practical hands-on experience using all the necessary tools
Understand “the interview“ noddy’s, wides and cutaways
Shoot with clarity, precision and adopt best-practice techniques
What you will achieve
A complete new skill set for the 21st Century and its ever-growing requirement to produce simple films to inform clients, colleagues, and potential customers
Immediate ability to use your new skills to inform, train, analyse and engage
A technique to integrate low-cost, high-value video content into digital marketing strategies
9.00: Introductions, Learning objectives and the changing face of TV, how to create a YouTube channel, uploading video content to Twitter and Facebook
9.30/10.00: Kit selection – mobile devices (iOS and Android), selfie stick and tripods, microphones, lenses, lighting and editing apps
10.00/11.30: The rules of how to ‘Shoot and Capture’, understand the jargon (wides, cutaways etc) and what it means to an editor, understanding optimum video file sizes for Twitter, YouTube and Facebook, an overview of mobile device apps for editing and filmmaking
11.45 /1.00: Practical exercise 1 – Split into 2 groups to make short films, edit and upload to Facebook, Twitter and into YouTube channel
1.00/1.20: View and critique of films. Q&A.
1.20 /1.40: Practical exercise 2 – Split into 2 groups to make live broadcasts into social media channels using Facebook Live and Periscope
1.40/2.00: Group discussion – How can you use live social media broadcasts for your organisation. Q&A.
Torquil Boyd Course Tutor
Torquil Boyd has over 30 years experience in the television industry. He has written, produced and directed four UK TV series for the BBC, ITV and History Channel. Torquil has credits in producing, directing, camera work and editing. His company TTV Pictures was established in 1967, making it one of the oldest video companies in the world.
Torquil has done extensive filming for charities and is a committee member of The 48 Group Club, an Anglo Chinese group based on the principle of equality and mutual understanding through commerce. He is also a member of the CIOJ and the Frontline Club.