# Event Details - **Event Name**: From Browse to Buy: - **Event Start and End Date**: Wed, 27 Jan, 2027 at 08:45 am – Wed, 27 Jan, 2027 at 10:30 am (+00:00) - **Event Description**: We’ve mapped the signals, short cuts and decisions that shape the Path to Purchase. Join KHWS and Durham University for an insight breakfastAbout this EventPrice? Packaging? Retail media? Brand messaging? AI? What really makes someone choose one brand over another?And how much of that choice is shaped by cues they barely notice?Join KHWS and Durham University for an interactive breakfast exploring the behavioural science behind why people buy.Don’t just hear about the research. Be part of it.Take part in live behavioural experiments that reveal the gap between what shoppers say influences them and what actually does.What we’ll exploreDo shoppers really do what they say?See why stated intentions and real behaviour often differ, and what that means for marketing.Are you making your brand easy enough to buy?Discover the Double Win: more fluent shopping experiences that work for shoppers, retailers and brands.What influences the decisions shoppers barely notice they’re making?Explore the cues and signals that make brands easier to notice, process and choose.Is retail media working hard enough?See where it can genuinely influence purchase and where your budget might work harder elsewhere.How will AI change the Path to Purchase?Explore how AI could reshape brand discovery, choice and communication.Who Should attend?Shopper Marketers • Marketing Managers • Category Managers • Insight TeamsEspecially relevant for professionals across FMCG, Retail and Health & Beauty.8.45am — Registration, breakfast & coffee9.10am — Interactive Path to Purchase session10.00am — Q&A and networking10.30am — Finish - **Event URL**: https://allevents.in/london/from-browse-to-buy/100001997846569871 - **Event Categories**: health-wellness, science-fair, shopping - **Interested Audience**: - total_interested_count: 1 - **Event Highlights**: - Duration: 1 hour 45 minutes - Location: 20 Farringdon St - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: 20 Farringdon St - **lat**: 51.5154667 - **long**: -0.104345 - **full address**: 20 Farringdon St, 20 Farringdon Street, London, United Kingdom ## Event gallery - **Alt text**: From Browse to Buy: - **Image URL**: https://cdn-az.allevents.in/events9/banners/ee731f1693181d3e8ebee9b9531662a56507c357ecaa4c6fc7b0f32f84b3a116-rimg-w1200-h859-dc080838-gmir.jpg?v=1787262665 ## FAQs - **Q**: When and where is From Browse to Buy: being held? - **A:** From Browse to Buy: takes place on Wed, 27 Jan, 2027 at 08:45 am to Wed, 27 Jan, 2027 at 10:30 am at 20 Farringdon St, 20 Farringdon Street, London, United Kingdom. - **Q**: Who is organizing From Browse to Buy:? - **A:** From Browse to Buy: is organized by KHWS. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "From Browse to Buy:", "image": "https://cdn-az.allevents.in/events9/banners/ee731f1693181d3e8ebee9b9531662a56507c357ecaa4c6fc7b0f32f84b3a116-rimg-w1200-h859-dc080838-gmir.jpg?v=1787262665", "startDate": "2027-01-27T08:45:00+00:00", "endDate": "2027-01-27T10:30:00+00:00", "url": "https://allevents.in/london/from-browse-to-buy/100001997846569871", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "20 Farringdon St", "address": { "@type": "PostalAddress", "streetAddress": "20 Farringdon Street", "postalCode": "EC4A 4AB", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5154667", "longitude": "-0.104345" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "We’ve mapped the signals, short cuts and decisions that shape the Path to Purchase. 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We use our unique insights to create marketing campaigns whichResonate with consumer buying behaviour.A wide range of brands have benefited from our approach including Samsung, Lindt, Bacardi, Lavazza, Baxters, Haagen Dazs, Asahi & Weetabix." } ] } ] ```