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Don't Be So Personal! - Understanding consumers in the post-GDPR world


Don't Be So Personal! - Understanding consumers in the post-GDPR world

London event for PR, Comms and Marketing professionals
Our third ‘Cut To The Chase Event’ explores the post-GDPR landscape and consumer perspectives on ad -personalisation and privacy – is this the marketing industry’s elephant in the room, or are current concerns a red herring?
Much has been printed in the media around ad-personalisation following the Facebook 'scandal', but has this really translated into the consumer psyche, and what does this now mean for communicators, marketers and the MarTech companies themselves?
#GDPRfail The biggest non-event of the year? - James Stewart - Head of Digital Channels, The Co-Operative BankWhat was so striking about the GDPR flurry was the absence of privacy and consent emails from retail banks. James Stewart cuts through the drama to give his perspective from a highly regulated industry which is far more in tune with both customers and the regulator. Privacy nut or promiscuous permissive? - Ben Leet & Tarcey Hubbard - Chief Customer Officer and Research Director, delineatedelineate’s Ben Leet and Tarcey Hubbard present new research which reveals just how widely the attitudes of UK consumers differ when it comes to their personal information and how it is used. What data deals are people prepared to strike?
Every (mar-tech) cloud has a silver lining - Holly Justice - Head of Practice, TytoIn the aftermath of GDPR and the Cambridge Analytica scandal, Holly Justice explains what the new world order means for marketers, agencies and brands.
Our breakfast event runs from 09:00-10:00 on Thursday 14th June and follows our usual format of three short and punchy presentations with some new and original consumer research. 
Breakfast served from 08:00 to 08:30 followed by the presentations and 30 minutes networking afterwards.
The event is organised in partnership with Prospect Resourcing and opinion.life.

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Map Covent Garden Hotel, 10 Monmouth Street, London, United Kingdom
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