Discover the future of the test drive in the Automotive Path to Purchase
If you work in the automotive retail space as an OEM, Dealer or e-commerce professional then please join us at Summit’s quarterly event for industry leaders as we debate and discuss where the test drive fits in the automotive path to purchase.
We’ll uncover the latest digital trends, analyse what this digital data can tell us and use real-life examples of innovation from industry specialist.
What is the importance of the test drive psychologically and how does it impact customer behaviour?
Will the test drive still be important in the future?
This event is ideal for OEM's, dealerships and automotive e-commerce specialists, there is a limited number of tickets and all orders are subject to confirmation and validation.
How Summit are transforming the Automotive industry?
Test Drives: Past, Present & Future
Setting the scene: Changes in the automotive path to purchase
Understanding the psychology behind the test drive
Insights from consumers online research behaviour
What & How are your customers researching automotive content online?
3 Alternatives to the traditional test drive model & Live demo's
Citroen: Understanding the customer journey
From offline to online & back again: connecting the multi-channel journey
Join your peers at our automotive event, reserve your tickets today.
Watch the highlights video from our last event below.
If you have any questions or need additional tickets please contact Anna Petrescu:
Telephone: +44(0)203 910 7010
Discover how Summit is transforming the automotive industry and helping OEMs and Dealers to sell cars online https://www.summit.co.uk/automotive-ecommerce/